HuffPost recently featured an article by Lee Caraher, author of The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees, and HuffPost contributor Martin Zwilling about ways to inspire lifetime loyalty from key employees. The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover and shifts the focus to creating lifetime loyalty from alumni who will bring back business again and again.
TESTIMONIALS
The next best thing to having one's own talk show is to do a Morning Drive Radio Tour with PTA. The waves part and one is suddenly, effortlessly on the air with 25 different cities in the space of a few hours. Magic!
— GAIL SHEEHY, Author of Hillary's Choice, and New Passages
