BEST SELLERS

 

Innovative Blog Tour for microMARKETING

When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.

MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.

Where many PR firms are criticized for the way they deal with bloggers, MC Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.

 

TESTIMONIALS

It was a fabulous effort and the results, which will be a benefit to us for quite some time, were outstanding. You managed to draw important attention to the book and David, and in the process, created terrific opportunities for us to tell the company's success story. It doesn't get better than that!
— STEPHEN P. BURGAY, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.