CONTACT
alexandrak@finnpartners.com
Alexandra Kirsch is the Director of MC Interactive. Passionate about community management and blogger outreach, Alexandra leads a team of digital publicist to facilitate online media placements on behalf of authors, as well as consumer clients.
One of her key strengths is in bridging the gap between brand and audience. Most recently, Alexandra has worked interactively with top-ranked bloggers to facilitate placements for consumer campaigns executed on behalf of DIRECTV and Gatorade, as well as on behalf of authors writing in across genres. Her organic approach has been written about by thought-leaders like Gini Dietdrich, Danny Brown, Ari Herzog, Alexander Chalkidis and Arik Hanson.
Alexandra has worked to strengthen the community behind PTA’s grassroots review program, Reviewer Rewards, and participates in blogger appreciation efforts throughout the year, including Book Blogger Appreciation Week and the Book Blogger Convention.
Prior to her work at MC, Alexandra worked in the publicity department at Newmarket Press.
Outside of PTA, Alexandra maintains a personal blog (opinions are her own) and keeps herself immersed in the social media world. She lives in Astoria, NY.
Follow Alexandra on Twitter: @alexandrakirsch.
TESTIMONIALS
Working with Planned Television Arts was like taking a test drive in a Corvette. It was fantastic. The PTA folks are consummate professionals, and they showed that in their excellent promotion for Black Voices. They helped position Black Voices as "Black America's Favorite Web Site."
— BARRY COOPER, Founder, Black Voices
