Monthly Archives: March 2015

To Con A Mockingbird

photo credit By Dee Donavanik, Publicity Director   Harper Lee’s To Kill a Mockingbird is perhaps my favorite book of all time. The Pulitzer Prize winning novel has become a modern classic, and rightfully so. Most of us are familiar with … Continue reading

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Will ‘YouTubers’ Decide the 2016 Presidential Election?

photo credit By Nicole Martineau, Publicist   In January, the White House announced that YouTube personalities, like education blogger Hank Green, YouTube comedian GloZell Green, and 19-year-old style and beauty vlogger Bethany Mota, were scheduled to interview President Barack Obama … Continue reading

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10 “Spring Cleaning” Must-Reads

photo credit By Cori Cagide, Publicist   Spring is almost in the air! After having our fair share of snow this Winter season, I think I can speak for everybody in the northeast when I say, “Bring on the warmer … Continue reading

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Museum of Public Relations Founder Discusses the Evolution of PR

photo credit Shelley Spector has been on a mission to establish and expand the Museum of Public Relations. She founded it in 1997, and recently moved into a space at Baruch College in New York City. Our own firm has … Continue reading

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Author Q&A: Kay Koplovitz Shares Her Expert Tips For Entrepreneurs

  Kay Koplovitz, who founded USA Networks, served as its CEO and was the first woman to serve as the president of a TV network, is the co-founder of Springboard Enterprises, a non-profit dedicated to helping women entrepreneurs raise funds. … Continue reading

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#AuthorSay: How a Simple Hashtag Propelled the Biggest Debate in Publishing

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   Self publishing versus traditional publishing: the debate has been raging in the publishing industry for some time, and the embers of each new argument only further kindle the … Continue reading

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