Monthly Archives: April 2017

Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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