By Anna Patrick, Digital Publicist and Social Media Strategist
The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.
Few know that LinkedIn is older than Twitter and Facebook. While some authors are quick to write off LinkedIn, it is important to remember that, like Twitter and Facebook, your LinkedInn profile is an opportunity to further connect with your audience.
As an author, you can use LinkedIn to target a specific market and audience, promote your work, and to join networks with other authors or potential readers with similar interests who might choose to share your book with their audiences.
Guy Kawasaki said to think of any social media profile you may have as an ad. This is especially true of LinkedIn, where via your main profile or your LinkedIn blog you can essentially make a professional advertisement for your book. The purpose of your LinkedIn page is to convince people to invest their time in your personal story — to check out your page, and to perhaps check out your book, too.
Pay attention to detail in your bio. Make sure your profile includes as much detail as possible. Put a small book synopsis and general information — including a purchase link — in your “Summary” section.
Use your author head shot. To help people identity and connect with you, make sure that the head shot you use for your profile is also the author head shot you use in your book.
Lead with your book title. In the “headline” under your name, make sure the book title is included after “Author of.” You only have 120 characters for your headline, but this detail needs to make the cut.
Use links. Under the “websites” section of your profile you can include up to three links. Make sure that your book’s website or your blog, and/or a purchase link is included.
Include detail on your professional history. Your past and present job information is important. In both the publishing and publicity world today, your platform as an author is everything, whether your book is fiction or nonfiction. It will help give you credibility on your subject matter, and give potential readers insight into the reason why you chose to write about the topic of your book.
Publish on your LinkedIn blog. LinkedIn announced that it was expanding to include a publishing platform early last year. Make use of the platform to become an “influencer” about your book: publish short teasers such as excerpts, publish posts about your writing process, and publish posts about your book’s topic to create a buzz about your book.