Getting Support For Your Book


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By Brian Feinblum, Senior Vice President and Marketing Officer


To promote your book you need time, money, ideas, a good book, a market and support. Who will help you become a book marketing machine?

There are several types of people out there:

  • Leaders/Mentors
  • Peers
  • Go-getters
  • Assistants

Leaders are those who are wiser, more experienced, more connected and even smarter than us. Peers are fellow authors or those in our field of expertise. Go-getters are people who will do what you say, likely for a fee or because they are connected to us—friends and family—or someone who owes us a favor or wants us to owe them. Lastly, assistants are junior people who perform basic but time-consuming tasks such as researching, inputting data or typing, telemarketing, packing things or running errands.

How do you find and utilize each of these four types? Your answer will impact your ability to be successful.

Each type of person should possess certain qualities and abilities. The more you can learn from others—and the more others can do things for you—the more likely you’ll be freed up to use your strongest skills, connections and resources to promote and market your book.

Ideally, you’d want a diverse staff to draw from – a mixture of youth and elder, man and woman, a range of ethnicities—but most importantly you want people who will help for free or at little cost —and you want help from bright, energized, successful people.

Some help may come in the form of reading a book, blog or newspaper article. Or it may come from email exchanges, short phone calls, and social media communications. But in the end, the most valuable assistance comes from meeting with and talking to those who can do something for you. Think of what you need and want and filter what you can’t get on your own. Knowing what to ask for—and from the right people—is important.

The key to getting help is admitting you need it and asking for it. Throughout each significant stage of life you have had help – from teachers, parents, friends, co-workers, and other groups. Finding various people to help you make your book a success is not always easy but help is out there.

One way to get help is to join groups, whether online or in the physical world. There are groups, associations and non-profits for every possible interest or cause out there. At the very least, there are supportive and inspiring people out there, some in the same boat as you, who are more than happy to assist you.

Be prepared to one day reverse roles and be the helper to another, perhaps as a peer or a leader/mentor. That’s how the world works—it’s a big cycle of sharing that keeps on going and growing.



Related: 27 Tips to Help You Pitch the Media


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Summer Reading Requirements: Why It Shouldn’t Be Just for Kids


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By Cori Cagide, Associate Publicist

As kids most of us were assigned the dreaded required summer reading list sometime towards the end of the school year. I remember choosing which of the three uninteresting books I wanted to read, and preparing to procrastinate as long as possible before having to read and do the assigned project that went along with it. Actually, that’s a lie – I was a goody-two-shoes and always finished my summer reading project within a week after the school year ended, and didn’t think about it again until the first day of school. However, I know at least 90 percent of my friends held off until the very last minute to get it done.

Shouldn’t that say something about the required material? Particularly with the younger generations. If we want them to read, we have to give them some incentive. I’m not sure how much things have changed since I was in grammar school, but I remember having very few options to choose from, and having to get extra creative in the project portion of the assignment in order to peak my interest.

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Do You Need to Read the Book Before You See the Movie?


By Johanna Dickson, Digital Publicist


In early June my mother notified me via email that she needed to see The Fault in Our Stars when it came out. She works in a middle school library and often reads many of the popular books they lend to students. It took her no time at all to finish the book, and as much as she sobbed her way through it she loved it. She could not wait to see the movie. As I am her frequent movie date, she was alerting me that she wanted us to see the movie together. There was just one issue: I hadn’t yet read the book myself.

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Tequila Mockingbird: MEDIA CONNECT Hosts Finn Parners Happy Hour


By Anna Patrick, Digital Publicist


Yesterday our division put on our first Finn Parnters happy hour, a literary-themed bash with bookish bites and literary liquor, fittingly named Tequila Mockingbird!

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New Additions to my Bookcase: A Book Lover Steps Outside her Comfort Zone

By Alexandra Israel, Publicist


Book lover’s confession: I have a ton of books that I haven’t yet read on my bookshelf, and I tend to be pretty consistent in terms of what I read. All summer I have been reading the works of 19th century English authors such as Thomas Hardy, Theodore Dreiser, and Henry James. There are so many good books out there that I decided for the month of July I won’t be confined to my bookcase or the 19th century! Here are some new additions to my book case, ones that I can’t wait to read:

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Four Ways a Speaking Event Helps Authors


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By David Hahn, Managing Director

I’ve often been asked over my career, “What is the best way to sell books?” And the “Chauncey Gardiner” in me loves to respond by saying, “The best way to sell books is to sell books.”

By that I mean yes, of course, having a rave review run in the New York Times is naturally the best way to sell a lot of books. But when you consider reality as an author and what you have control over, the best way to sell books is to get out and “handsell” through speaking engagements.

Here are the benefits and some tactics:

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Revamping Reading Rainbow for the Digital Age


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By Nicole Martineau, Associate Publicist


If you grew up in the ‘80s or ‘90s, you’ve probably heard the exciting news that Reading Rainbow could be making a triumphant comeback, all thanks to LeVar Burton’s Kickstarter campaign. The mission of the campaign is to raise the $5,000,000 needed to bring Reading Rainbow back for “every child, everywhere” through the Web.

“You take advantage of where kids are. Back in the ‘80s that was in front of the television set,” Burton told The Verge in a recent interview. “Today, you have to have access to the web.”

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Is “Going Tabless” Possible For Publicists?


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By Dee Donavanik, Publicity Director

“To be fully present on the internet at any given moment is a very rare thing,” claims James Hamblin, an editor at The Atlantic in a recent video. He explains that by trying to do many things at once, we aren’t getting much done at all. At any given moment, we are likely to have a window open for email, another with an interesting article we want to read later, a calendar of upcoming events, perhaps a few for social media… the list goes on and on.

Most of us are guilty of this, present company included. In fact, I will admit at this very moment I currently have open: 2 browser windows, 10 individual tabs, and a variety of documents and folders. I will also admit that already, in the process of writing this post, I have switched over and responded to several emails.

In an effort to try and be efficient multi-taskers, are we actually just distracting ourselves from the task at hand?

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10 Things To Say in a Guest Blog Post


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By Brian Feinblum, Senior Vice President and Marketing Officer

To get media coverage in today’s world of book publishing one of the things the more successful authors do is write guest posts for many blogs who are open to accepting content. So just what should you say in these posts that will serve your goals?

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From College Grad to Book Publicist: How I Did It

By Cori Cagide, Associate Publicist

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It’s college graduation season. For many recent and upcoming graduates, the biggest question remains: “What do I do now?” As a communications major with a concentration in public relations and a minor in digital communication and media, I had a lot of options as far as career paths. I’ve always been a strong writer and passionate about media, reading and books in general. Finding a way to combine my love for both public relations and publishing seemed attainable, but I wondered how common that role was in a professional setting.

I was fortunate enough to find an internship during my last semester at school at a company that combined both. MEDIA CONNECT is the books/publishing division of Finn Partners, a widely respected and recognized public relations firm. I decided to push my luck at the end of my internship, which ended in mid-May 2013 at the same time I graduated college. I was offered a part-time position for the summer that turned into a full time position in the fall.

So, I did it. How can you?

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