What Goes On a Website?

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By Brian Feinblum, Chief Marketing Officer, SVP

If you have more than one book or if you have a business, you would want a website dedicated to the book – separate from other websites that you may have, though some information may appear on all of your sites and you may end up linking them to one another.

The website should have an easy-to-spell, memorable name that’s not too long.  Some people choose their book title, their personal name, or something catchy Continue reading

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The Secret Sauce to Getting on Television

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How to Turn Words into Pictures
By Jennifer Rose, Publicist

Authors looking to be interviewed on TV face a number of challenges.  However, there are steps you can take to better position yourself and your story for use on television.  After more than four years as a producer at FOX Business Network and CNN, I’m giving you the inside scoop.

When you are trying to turn your book into a television interview or other segment, here are a few questions Continue reading

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Using Twitter for Effective Book Promotion

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By Sarah Citrenbaum, Publicist

When used effectively, social media is a game changer when it comes to book promotion. Twitter in particular is one of the most powerful ways for authors to raise awareness about their work. By posting about their books, their writing, and their interests, authors create an engaging digital presence that supplements and increases promotion efforts.  Here are five tips for authors to keep in mind when using Twitter:

1. Tell the world about your book in 140 characters:  Twitter is an easy, efficient, and cost effective tool for promoting your book. First off, sign up for Continue reading

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Interview With Bruce Barbour, Literary Management Group

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Bruce has been active in book publishing for over forty years. He has held executive positions at several publishing houses including Fleming H Revell Company, Barbour and Company, Thomas Nelson, and Random House. In 1997, he founded Literary Management Group, LLC, a full service literary agency and publishing consulting firm that has represented best-selling authors and properties.

Q: What information do you need from an author on their initial contact with you?

A: Authors should write a brief query letter with a premise statement. I do not read unsolicited manuscripts or overviews. If the initial query doesn’t have the premise statement, I refer authors to Continue reading

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Interview With 16-Year-old YA Novelist Claire Fraise

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Q: What challenges did you overcome to write and publish your YA novel, Imperfect?

A: I think the biggest challenge for me was learning how to translate the clear vision of the world in my head into words that did it justice. Imperfect is set in a morose, futuristic world where the United States has been taken over my large corporations. The people live in a highly stratified social hierarchy and have little to no contact to the people Continue reading

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How Often Should Writers Pen Books?

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November was National Novel Writing Month.  In the last few years people have been encouraged to pen 50,000 words in the 30-day month, averaging 1,667 words per day.  Last year, out of 325,142 official global participants, 58,917 reached their goal by November 30.  Can we simply train ourselves to write by the numbers and produce books this way?

On the one hand, I think it’s great to set a goal, break it up into smaller steps, and to steadfastly tackle such an enormous project.  On the other hand, inspiration can’t be forced or scheduled.  Some days, all you want to do is write and the words flow. Continue reading

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7 10-Second Tweaks To Makeover Your Twitter Profile

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By Anna Patrick, Digital Publicist and Social Media Strategist

It’s late at night, you hear the wind against your window and you rub your eyes to ease the strain from the glow of the computer screen. The number stares back at you, and you find yourself at a standoff as the minute-hand ticks the night away.

You’re still stuck at 100 followers.

Do you need to tweet more? Less? At a different time? At a new audience? With more photos? Less photos? Is the current design the issue? Should you just delete it and forget the whole thing? Continue reading

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A Message To Authors: Paddle Through It

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By Brian Feinblum, Chief Marketing Officer, SVP

The moment fear turns into exhilaration is an amazing one. I felt it several times during my family vacation to Cape Cod this past week. It’s a feeling all writers need to experience in order to be successful at their craft – and to enjoy and appreciate what they create.

One of my conversion moments, where fear or stress moves to fun and relaxation, came when I was kayaking with my 10-year-old son, who thinks he knows all things nautical simply because he knows more than me. I know very little about the world of boats. Continue reading

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5 Books To Watch Out For This Fall

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By Josie Urwin, Publicist

There are heaps of buzz-worthy books coming out this fall. Everyone’s talking about Jonathan Franzen’s Purity, Garth Risk Hallberg’s City on Fire (the 900-page behemoth that garnered a $2 million advance from Knopf), Salman Rushdie’s Two Years Eight Months and Twenty-Eight Nights, and Pulitzer Prize winning author Michael Cunningham’s A Wild Swan and Other Tales, along with a slew of other notable books from some serious literary big hitters.

I’m always one to follow the most-anticipated lists that pop up throughout the year (The Millions’ Great Book Preview is a true gem), so I thought I would compile a little list of the titles that I’m most looking forward to reading this fall, with a little twist — they are all written by women. Continue reading

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Do Authors Need a Social Media Legal Handbook?

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By Brian Feinblum, Chief Marketing Officer, SVP

Social media is all over the place, and the legal system struggles to keep up with it.  Further, the masses using social media, especially authors to promote their books, are not fully informed on the existing laws as it relates to digital content and communications.

Legal Guide to Social Media:  Rights and Risks for Businesses Entrepreneurs is a handy guide from Allworth Press that helps us, in plain English, to interpret the law as it relates to Twitter, blogs, libel, and linking. Continue reading

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