The following interview with Maggie Linton appeared in the premier edition of the MEDIA CONNECT newsletter. To view our summer newsletter or to subscribe for future editions, click here.
Maggie Linton: I read about 5 – 8 books per week. In most cases, I don’t read every word, but know enough about a book to ask intelligent questions and chat with authors. Reading now: Boys in the Boat, Brothers Forever, Confessions of the World’s Best Father & Auto Biography
MC: When you’re not at The Maggie Linton Show, what do you like to do?
ML: Travel, cook, listen to audio books, look at sports, read and photography.
MC: What’s your biggest pet peeve when working with publicists?
ML: Number one: Not calling me direct. A single phone call can take care of 5 to 10 emails to get a time and date confirmed. I get 100-150 emails per day. Plus our company has a serious filtering system. I miss stuff. Number two: Sending info in #10 size font or smaller. It’s not like we’re using paper. PLEASE use larger font! Also lying about guests having landlines, when they only have cells.
MC: What’s your favorite part about working at The Maggie Linton Show?
ML: I love to talk with people and get their story out, especially if it’s something important that listeners can learn from or be entertained by.
MC: What types of books are you tired of covering? What are you hoping to do more of?
ML: 1: Self-help; 2: Someone 20 years old being an authority on life; 3: People whining about how tough life is, and I’m not much on Sci-fi & Fantasy. More of: Interesting memoirs, most anything financial from real estate to investing, entertainment pros, etc.
MC: What’s your preferred lead time? Will you consider older, but timely titles?
ML: Preferred lead: 3-weeks to a month. Older titles are OK, but relevant to something. IE, release of paperback, etc.
MC: What’s one piece of advice you have for book publicists?
ML: Don’t contact us if you only have 10-minutes. I’ve turned down Martha Stewart and others for that short of time. We’ve got 2-hours to fill and want guests who can talk and are lively. We’re not a news or morning show. We want guests who can chat for minimum 20-30-minutes. We’re willing to tape after Noon, Monday through Friday, but prefer live during show hours 10am – Noon ET.
MC: When pitching, what is the best way to get your attention (i.e. subject lines)?
ML: Make it interesting, tie-in to something happening in the news, things people can relate to, history, overcoming setbacks, etc.