What Books On Education Teach Us

By Brian Feinblum, Senior Vice President and Marketing Officer

With Teacher Appreciation Day coming up next month, we have education books on the brain. There have been many books written about the education system, from all kinds of vantage points. It seems that the link between these books are their conclusions: the system is broken and badly in need of repair. Many of them point to low average test scores employability figures, for example. Some cite that only a third of today’s younger generations go on to attend college.

At MEDIA CONNECT we have had the opportunity to work on books that reflect the changes that many believe are needed in education. In fact, three current books that we are promoting cover many of the key issues. [all images from Barnes&Noble]

 

Education_DavidGreene

One is called Doing The Right Thing: A Teacher Speaks, and it is written by a retired teacher, David Greene. He taught in the Bronx and in Scarsdale for nearly 40 years, so he has seen all slices of life pass through the classroom. I recommend it to anyone who wants to understand what is going on in today’s schools.

 

BreakingThePaddle

Another is called Breaking The Paddle: Ending School Corporal Punishment, written by Nadine A. Block, a relentless advocate against corporal punishment in schools. Believe it or not, more than 40 percent of the country’s schools allow for kids to be paddled. Often, the hitting doesn’t teach the lesson it wants to, and instead ends up hurting kids mentally and physically. Block helped lead the state of Ohio to ban corporal punishment.

 

Education_ReadingUnbound

Finally, Scholastic has a book out, Reading Unbound: Why Kids Need to Read What They Want – And Why We Should Let Them, written by two educators, Jeffrey D. Wilhelm and Michael W. Smith, that shows us how to get kids to enjoy reading books and presents a way for books to serve as greater teaching tools than ever before imagined.

 

Education books are important niche for those who value raising the next generation in a way that embraces the love of learning and a thirst to learn. Books are powerful in how they can change our lives, and are instrumental as we move forward and improve each subsequent generation.

 

Related: Is There an Urgency to your Book Publicity?

 

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Is There An Urgency To Your Book Publicity?

BenFranklin

photo credit

By Brian Feinblum, Senior Vice President and Marketing Officer

 

Benjamin Franklin, who seemingly invented everything –the post office, lighting rod, bifocals, odometer, and a stove to name a few– once said words to the effect of “Don’t put off until tomorrow what can be done today.” He was not a procrastinator, but rather a curious, diligent, creative, and assertive individual who was driven by a passion for words, freedom, learning, and succeeding at any endeavor he put his mind to. He always seemed to act with a sense of urgency.

Continue reading

Posted in publishing | Tagged , , , , , , | Leave a comment

What’s In Your Goodreads Queue?

By Adrienne Fontaine, Publicist

I very rarely buy books online. I’d rather support the few independent bookstores that are left in my neighborhood and the local Barnes & Noble. One of the things I do like about Amazon is Goodreads, the virtual book club. Real-life book clubs are hard to maintain; people have unreliable schedules, busy lives, and things happen. Goodreads is great because, most of the time, you’re not reading the same book as your friends (or “followers”). Everyone maintains their own libraries, with bookshelves full of books they’ve either read, are reading, or want to read. People review and rate them, and also have the option of sharing their activity on their social media feeds. I love seeing what my friends who live far away are reading, what they’ve loved, and what they didn’t like at all. I’m usually surprised when someone gives two stars to a book I rated as a four, or vice versa. And it comes in handy when I share similar tastes with someone and see that they gave a book a poor rating or review. I generally don’t waste my time, based on their feedback.

It’s fun to talk about books you’ve read, but it’s even more fun to talk about books you want or plan on reading. The Goodreads “To-Read” resource is handy for keeping track of those, allowing you to build a list which you can reference when you’re in the bookstore. Here are some books that are in my “to-read” list (descriptions and pictures all from Barnes&Noble):

Continue reading

Posted in publishing | Tagged , , , , , , , , | Leave a comment

Leading with Your Legacy in Mind: Q&A with Dr. Andrew Thorn

By Cori Cagide, Associate Publicist

legacy

A client of mine recently inspired me to rethink the concept of legacy. It got me thinking – what will I leave behind when I’m gone? Will I have made a difference? One very important aspect of “legacy” that he helped me to realize is that whether you’re approaching graduation, blossoming at the peak of your career, or gearing up for retirement, legacy is something that can be established at any age. In his book, Leading with Your Legacy in Mind: Building Lasting Value in Business and in Life, business coach and psychologist Dr. Andrew Thorn shows us how to use and manage our time to our advantage so that we’re ultimately working toward our creating our legacy.

 

To better understand this idea of legacy, I had a Q&A session with Dr. Thorn to learn more about his book, his background, and lessons he can share about creating a lasting legacy.

Continue reading

Posted in Public Relations, publishing | Tagged , , , , , , , | Leave a comment

Today We’re All Boston Strong: 5 Novels That Celebrate The City of Boston

MyBostonPic

photo by Anna Patrick

By Anna Patrick, Digital Publicist

No matter what city you call home, or what sports team you support, we’re all Bostonians today. Today marks the anniversary of the Boston Marathon bombings, and while there are memories from this day last year that we would rather forget, our hearts remember the pride we have for our country and for the people of Boston.

A year ago I stood at mile 21, a senior at Boston College cheering on friends who were coming through the Heartbreak Hill portion of the race, which winds through our hilly campus. Living on the Chesnut Hill side of Commonwealth Avenue the runners raced past my door all day. Until suddenly everything stopped.

But as I reflect today, I remember the Boston Marathon for what it truly is, what it really means to the city of Boston and the nation as a whole, beyond the darkness of the events that transpired - it is a celebration of human achievement and the spirit of man. I remember the look on runners’ faces as they came through Heartbreak Hill, and the light in their eyes when they saw us cheering them onward. I remember their elation, and the fighting look on their faces, drenched in sweat and still smiling, as they headed down home stretch. I remember the runners, men and women, soldiers and athletes in wheelchairs, giving it their all for the sport and city they love. I remember what it feels like to be one.

Today we send our thoughts and energy to Boston, and to those still healing a year later. We celebrate the city, and all of the athletes who continue to awe us at the marathon each year by defying human limitations.

In honor of the city, which has always prided itself on being a literary city, here are five great books that take place in Boston:

Continue reading

Posted in Finn Partners, publishing | Tagged , , , , , , , , , , , , , , | Leave a comment

27 Tips to Help You Pitch the Media

PitchTipsphoto credit

By Brian Feinblum, Senior Vice President and Marketing Officer

Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy outside lives have clouded our minds from doing our best job in the office. Whatever the reason, you just find you want to perform at a higher level, so what can you do?

 

Ideally, here’s what you want in a successful pitch:

Continue reading

Posted in Media, Public Relations | Tagged , , , , , , , , | Leave a comment

4 Anti-Heroines in Literature Who Are Inspiring, Admirable and Tough as Nails

By Alexandra Israel, Publicist

I recently came across a Flavorwire article called “The Bookshelf: Unlikely Heroines in Literature,” which made me start thinking that there are so many anti-heroines in literature, but how exactly do you accurately describe what an “anti-heroine” is?

By definition, an anti-heroine is “a female protagonist, as in a novel or play, whose attitudes and behaviors are not typical of a conventional heroine.” Flavorwire had a more up-to-date definition, inspired by author Leslie Jamison: “Fairy tales introduce us to certain standard breeds of heroine: beautiful innocents, homely martyrs, and plucky tomboys. These heroines aren’t those ones… they make it hard to look away.” This definition is true; anti-heroines are sometimes what keep us going in long novels.

Here are four examples of anti-heroines that I’ve come across recently—some of them have qualities that are admirable and others survive hardships that are inspiring:

Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

What Inspires You To Do Good? A Look at the 2014 Good Deeds Day New York City Takeover

GoodDeedsDay3

Deborah Kohan, Johanna Dickson, and Alexandra Israel stand infront of a Good Deeds Day double-decker bus

By Deborah Kohan, Senior VP and Director of MC en Español

What inspires you to do good in this world?

On March 5th, hundreds of New Yorkers rallied together to help others and participate in a day long volunteer marathon: Good Deeds Day NYC Takeover. The first Good Deeds Day started out in Times Square, where volunteers from non-profit organizations, government agencies, and corporations boarded our Good Deeds Day branded double decker bus.

Continue reading

Posted in Finn Partners, Public Relations | Tagged , , , , , | Leave a comment

5 Things YA Literary Agents and Publishers Are Looking For In 2014

YA_Katniss

photo credit

By Lindsey Hall, Associate Publicist

In line with having just watched the trailer for The Fault in Our Stars for the umpteenth time, and realizing that April is School Library Month, I’ve decided to dedicate today’s post to the beauty of Young Adult writing.

So what is it that YA Lit Agents and Publishers are looking for in 2014 exactly? Naturally, when we have a story mold in our minds we run with it, and there are no rules we can follow. (How else do you think The Hunger Games came about?) However, if you are an aspiring first-time author in need of some direction, here are five guidelines I found helpful from my time at a literary agency:

Continue reading

Posted in publishing | Tagged , , , , , , , , , , | Leave a comment

6 Books From Our Adolescence That We Would Reread

 Books To ReRead

There is always that one book that silently tugs at your heart strings whenever someone asks the familiar, “What’s your favorite book?” Maybe you pause and give off a slight smile at the thought of a favorite character, or a favorite fictional place. Then maybe you answer with a slightly more “grown up” title. But the books that shaped us early on undeniably become a part of us in ways that we can only start to grasp as we grow older.

Here are the following six books we would love to revisit now as an adult:

Continue reading

Posted in General, publishing | Tagged , , , , , , , , , , , , , | Leave a comment