The 5 Influencers All Publicists Should Follow

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By Jake Klein, Media Connect Publicist

Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay relevant and effective in a competitive profession. No tool has made more of an impact on public relations professionals, marketers, and authors in the recent past than social media. Continue reading

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How Will Authors Make a Good Interview Impression?

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

How does an author make a good impression during a media interview, video, or speaking engagement?

Will the author use humor, wit, new information, outrageous declarations, or the raising of interesting questions to lure you in.  Will they tell good stories or have a great way of phrasing things?  How about if they have a cool accent, look unusual, dress well, or are very attractive?  Maybe their voice is forceful or melodic and perhaps they exude a level of passion and energy in their mannerisms.  Any and all of these things can be a key factor in whether a positive impression is made. Continue reading

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Why I Work by David Hahn

Book Promotion

By David Hahn, Managing Director of MEDIA CONNECT

I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new hires, publishing tidbits and maybe a comment on the weather. It often contains a mention of a movie I’ve seen over the weekend, or a book I’ve just finished. And now and then I throw in a bit of MC history since we’ve been around such a long time and I’m a big believer in passing along a bit of culture that way. Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at all costs.

To promote a book appropriately, effectively and with your author brand in mind, plan for Continue reading

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How Do Authors Break Through?

Breakthrough

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I must get asked at least once a day by authors:  “How do I break through?”

How does one answer that?  It takes the following – in combination of some kind: Continue reading

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Getting Your Blog Afloat: Tips to Increase Traffic

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I have posted nearly 2,500 times on my blog since its inception six years ago. Please allow me to share some useful insights to those considering blogging or looking to increase their blog traffic, especially for authors, book marketers, publishers, and book publicists. Continue reading

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To Promote Your Book, Be Outrageous!

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Everyone knows that a book stands a better chance of getting attention if it:

• Is written by a celebrity, best-selling author, or leading expert.
• Features something newsworthy.
• Sounds trendy and entertaining.
• Involves sex, dogs, money, power, politics, religion – or all of them.
• Is controversial and provocative. Continue reading

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Think Like a Journalist

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By Steve Matteo, Publicity Director

Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author began in 1996 when my first book Dylan was published.

While it is obvious that having a book published was a valuable experience for my future role in book publicity, I continue to work as a journalist and my work as a writer has aided me more in being an effective publicist. Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

NYU Campus

by Cheryl Lew, Media Connect Publicist

I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a literary agency in Los Angeles, I didn’t know much about the different types of jobs available in the industry and how varied they could be. Continue reading

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What Color is Your Book Marketing Parachute?

Book Marketing Parachute

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies of the self-help and career classic were sold, making Richard N. Bolles one of the more successful non-fiction authors of all time.  His passing inspires me to write this post. Continue reading

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