To Promote Your Book, Be Outrageous!

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Everyone knows that a book stands a better chance of getting attention if it:

• Is written by a celebrity, best-selling author, or leading expert.
• Features something newsworthy.
• Sounds trendy and entertaining.
• Involves sex, dogs, money, power, politics, religion – or all of them.
• Is controversial and provocative. Continue reading

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Think Like a Journalist

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By Steve Matteo, Publicity Director

Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author began in 1996 when my first book Dylan was published.

While it is obvious that having a book published was a valuable experience for my future role in book publicity, I continue to work as a journalist and my work as a writer has aided me more in being an effective publicist. Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

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by Cheryl Lew, Media Connect Publicist

I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a literary agency in Los Angeles, I didn’t know much about the different types of jobs available in the industry and how varied they could be. Continue reading

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What Color is Your Book Marketing Parachute?

Book Marketing Parachute

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies of the self-help and career classic were sold, making Richard N. Bolles one of the more successful non-fiction authors of all time.  His passing inspires me to write this post. Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

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By David Hahn, Managing Director of MEDIA CONNECT

Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I!

So naturally I’m very excited to visit the Deep South for a business book conference April 19-21.  Southern fried chicken, BBQ pulled pork, biscuits and gravy…and oh yes, a terrific opportunity to mingle with colleagues and aspiring business book writers. Continue reading

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Tackling Social Media For Your Book

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By Nick Masercola, Media Connect Publicist

Does sending out a tweet make you nervous? What about writing a LinkedIn post that makes you sound knowledgeable and NEW, and not just like every other business author on the platform? Continue reading

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Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Business Writers Conference

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama.

This immersive event featuring bestselling authors and industry experts will explore how professionals write books, build a business around their books, and use their books to build their business. Continue reading

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Tackling PR with New Media

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By MK Cornfield, Media Connect Publicist

As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring life. He quit his job as a broker in London on a whim and set out on a seemingly crazy and adventurous mission: to travel across the world on $5.00 a day. Continue reading

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Reflecting On The Book Publicity World’s Last 25 Years

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  So much has changed over the years, both in book publishing and in book marketing.  But I believe the more that changes, the more that stays the same.  This is certainly true when it comes to promoting a book. Continue reading

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Interview With Rodney Walker, Author of “A New Day One”

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According to a 2013 article in the New York Times, roughly two-thirds of foster care children do not attend college. Having grown up in fifteen different foster homes on Chicago’s South Side, Rodney J. Walker is no stranger to these odds. However, instead of becoming a heartbreaking statistic, Walker summoned the grit to transcend his surroundings and chart an extraordinary future for himself. Continue reading

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