MEDIA CONNECT Interviews Maggie Linton

The following interview with Maggie Linton appeared in the premier edition of the MEDIA CONNECT newsletter. To view our summer newsletter or to subscribe for future editions, click here.

 

Maggie LintonMEDIA CONNECT:  What book are you reading right now?

Maggie Linton:  I read about 5 – 8 books per week. In most cases, I don’t read every word, but know enough about a book to ask intelligent questions and chat with authors. Reading now: Boys in the Boat, Brothers Forever, Confessions of the World’s Best Father & Auto Biography

 

MC:  When you’re not at The Maggie Linton Show, what do you like to do?

ML:  Travel, cook, listen to audio books, look at sports, read and photography.

 

MC:  What’s your biggest pet peeve when working with publicists?

ML:  Number one: Not calling me direct. A single phone call can take care of 5 to 10 emails to get a time and date confirmed. I get 100-150 emails per day. Plus our company has a serious filtering system. I miss stuff. Number two: Sending info in #10 size font or smaller. It’s not like we’re using paper. PLEASE use larger font! Also lying about guests having landlines, when they only have cells.

 

MC:  What’s your favorite part about working at The Maggie Linton Show?

ML:  I love to talk with people and get their story out, especially if it’s something important that listeners can learn from or be entertained by.

 

MC:  What types of books are you tired of covering? What are you hoping to do more of?

ML:  1: Self-help; 2: Someone 20 years old being an authority on life; 3: People whining about how tough life is, and I’m not much on Sci-fi & Fantasy. More of: Interesting memoirs, most anything financial from real estate to investing, entertainment pros, etc.

 

MC:  What’s your preferred lead time? Will you consider older, but timely titles?

ML:  Preferred lead: 3-weeks to a month. Older titles are OK, but relevant to something. IE, release of paperback, etc.

 

MC:  What’s one piece of advice you have for book publicists?

ML:  Don’t contact us if you only have 10-minutes. I’ve turned down Martha Stewart and others for that short of time. We’ve got 2-hours to fill and want guests who can talk and are lively. We’re not a news or morning show. We want guests who can chat for minimum 20-30-minutes. We’re willing to tape after Noon, Monday through Friday, but prefer live during show hours 10am – Noon ET.

 

MC:  When pitching, what is the best way to get your attention (i.e. subject lines)?

ML:  Make it interesting, tie-in to something happening in the news, things people can relate to, history, overcoming setbacks, etc.

 

 

Related: Author Q&A: Star Negotiator, Sports Agent and Corporate Consultant Reveals How Conversation Gets Deals Done

 

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Best Practice Tips For Authors: Twitter, Skype Interview Tips

The following best practice tips appeared in the premier edition of the MEDIA CONNECT newsletter. To view our summer newsletter or to subscribe for future editions, click here.

 

FOR TWITTER

By Anna Patrick, Digital Publicist

In aiming for higher levels of engagement and followers, try using these “best practices” when it comes to managing your Twitter accounts more effectively:

  • Make sure your Twitter account handle is under your name, not book title! Your twitter account should be a hub for all readers to visit one location for all of the latest news on your book(s).
  • Utilize the tools available to you. Sites like Tweetdeck and BookVibe are great for optimizing your time and content. BookVibe helps you track who is tweeting about your book. Tweetdeck is essentially your personal, customizable control center for your entire account, or multiple accounts at once. Here are a few tips for Tweetdeck: Create a custom alert for a specific keyword – this acts much like a Google alert, and can help connect you to users Tweeting about a topic that holds relevance to your book. Use the translate function to connect with readers who Tweet in other languages, even if you don’t know how to compose a Tweet in another language Tweetdeck translates automatically. If you add a new column specifically for new followers (go to “add column,” “core,” “new followers,”) you can create a column specifically showing new followers so you can check out their info quickly, reach out and welcome them more effectively, or block any users that appear to be spam.
  • Make your Twitter icon a headshot of you instead of your book cover. People like to connect with people, and social media studies have shown that people are more likely to follow Twitter users who have a photo of themselves as their icon.
  • Come up with one hashtag that represents your book title. Using this hashtag consistently will allow you to track readers who are talking about your book, most of whom will take your lead and use whatever hashtag you provide. Stick to the title of your book, but keep character count in mind (Keep to 14 characters or less, ideally).
  • Lastly, speaking of hashtags, don’t use more than two per tweet! More than this and you run the risk of losing followers, as high amounts of hashtags can mark your tweet as spam

 

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Author Q&A: Star Negotiator, Sports Agent and Corporate Consultant Reveals How Conversation Gets Deals Done

By Brian Feinblum, Chief Marketing Officer

 

Molly Fletcher has learned a lot over the past two decades while negotiating an estimated $500 million worth of deals on behalf of hundreds of the world’s premiere athletes, coaches and television commentators. She reveals the strategies, tips, and insights that have made her wildly successful first as a sports agent and now as a corporate consultant and keynote speaker, in her newest book, A Winner’s Guide To Negotiating: How Conversation Gets Deals Done.


MEDIA CONNECT sat down with Molly to ask her all about the book, her career, and more:

 

MEDIA CONNECT: You estimate that you’ve worked on 500 million dollars worth of deals on behalf of 300 clients over the past two decades. What’s been the key to your success?

Molly Fletcher: Relationships and reputation. In the sports agent industry there are more agents than there are athletes to represent. It’s a really competitive business, so you have to be able to effectively build, manage and grow relationships. You have to be able to build relationships with prospective clients while ensuring that you are continuing to develop relationships with your current clients and deliver consistently. You also have to be able to develop relationships with team personnel and manufacturers so you can deliver deals.  How you behave within all of those relationships determines your reputation. You often have to negotiate with the same parties multiple times, and they will avoid you and vice versa if they don’t trust you. Reputation is built on honesty and integrity and allows long term success.

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14 of the Best Insults in Literature

Insults_Pen On Fire

By Johanna Dickson, Digital Publicist

 

A writer’s greatest weapon is their pen, and as easily as they can turn a romantic phrase they can bare their teeth with words. As the saying goes, “If you can’t say something nice, don’t say anything at all.” These writers clearly didn’t listen to that one. Here are some of the best insults, quips, and teardowns literature has given us. Next time someone attempts to cut you in line, why not make like Oscar Wilde?

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Author Q&A: Five-time Bestselling Author Discusses Civil Trial Lawyer, Fred Levin

By Brian Feinblum, Chief Marketing Officer

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In his new book And Give Up Showbiz? How Fred Levin Beat Big Tobacco, Avoided Two Murder Prosecutions, Became a Chief of Ghana, Earned Boxing Manager of the Year, and Transformed American Law, five-time New York Times bestselling author Josh Young provides a detailed and insightful portrait of one of the nation’s most successful and contentious civil trial lawyers, Fred Levin.

Young examines the unorthodox career path and life of a lawyer who was dogged by two murder investigations, three attempts to disbar him, a successful excursion into professional boxing management, a dysfunctional family life, and a legal career that included civil rights activism, huge lawsuit victories, and settlements that saved lives and reformed the tobacco, drug, and auto industries.

 

MEDIA CONNECT had the pleasure of speaking with Josh Young about the book and Levin:

 

MEDIA CONNECT: What’s Fred’s greatest or most prideful professional moment in a law career that spans more than a half-century?

Josh Young: Undoubtedly it was when Fred rewrote the Florida law that allowed the state to sue Big Tobacco on behalf of Medicaid patients, and got his buddy, who was the president of the Florida Senate, to ram it through unnoticed in the middle of the night. This allowed the state of Florida to sue Big Tobacco to recover Medicaid costs spent on behalf of smokers. Because the law that Levin wrote was ultimately upheld by the U.S. Supreme Court, Big Tobacco settled with Florida for $13 billion – and soon settled with every other state, paying out some $206 billion. Prior to that case, Big Tobacco had never paid a nickel to its victims. As a result of the settlement and the changes required in the marketing of cigarettes, more than 100,000 American lives are saved every year.

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5 Reasons Why Libraries Still Matter

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Trinity College library, Dublin, via Libraries In Crisis.

By Dee Donavanik, Publicity Director

 

Last week, the Florida Polytechnic University in Lakeland, FL opened the doors to a brand new library.  The fact that a new library is opening and not closing is perhaps news in and of itself, but what makes this one particularly unique is that it is completely devoid of physical books.  With an assortment of over 135,000 books, the new university embraced going totally digital as part of their mission: “ to prepare 21st century learners in advanced fields of science, technology, engineering, and mathematics (STEM) to become innovative problem-solvers and high-tech professionals through interdisciplinary teaching, leading-edge research, and collaborative local, regional and global partnerships.”

The library has its supporters and critics, and similar arguments have been made in the endless debate of  e-books vs print books. Forbes contributor Tim Worstall even recently argued against both libraries AND print books and suggested  that we close the libraries and buy everyone an Amazon Kindle unlimited subscription. Though Worstall’s suggestion may seem like a cost-effective solution on paper, it’s important to note that libraries are about much more than books.  And as S.E. Smith explains in The Week, “A world without public libraries is a grim one indeed, and the assault on public libraries should be viewed as alarming.”

 

Though there are plenty of arguments for why libraries still matter, here are a few:

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Author Q&A: Former Sports Illustrated Writer Discusses Overcoming Tragedy In Tuscaloosa

By Brian Feinblum, Chief Marketing Officer

 

Lars Anderson, the author of six books, spent two decades at Sports Illustrated writing profiles, features, home-length cover stories, games stories, scouting reports and essays for beats that included college and pro football, college and pro basketball, soccer, major league baseball, and NASCAR.  His newest book, The Storm and the Tide, is the true story of the 2011 tornado in Tuscaloosa, Alabama and how it inspired the greatest college football dynasty of the 21st century.

The book appeared in The Boston Globe just this past weekend.

In the following Q&A Anderson discusses his experience with the tragedy in Alabama in 2011, how it has changed his life, and the inspiration we can still draw today:

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10 Authors You Need To Follow On Twitter And Their Strategies Worth Stealing

Tweeters_Main

By Anna Patrick, Digital Publicist

 

We can trust authors to pen hundreds of pages without batting an eyelash. But how does their craft stand the test of a 140 character limit? Twitter poses a unique challenge for authors who want to preserve the quality of their signature prose style while engaging with readers and posting book content in a space where it can be difficult to be heard.

The following list consists of 10 authors who have not only risen to the challenge, but in their own unique ways have become writers to emulate as the social media world continues to expand. There are poignant takeaways from each of their styles, which set them apart from the crowd.

Read on for a takeaway from each of these must-follow author-turned-Tweeters:

 

Paulo Coelho. When it comes to social media strategy for authors, look no further than Paulo Coelho. I’ve written about him before, highlighting the way he posts timely quotes from his upcoming novels (in an aesthetic, re-tweetable way), and links to his blog posts for his frequent “30-second reads.” He also has a great way of enticing followers to engage, such as posting pictures of readers posing with his new title. Bonus: if you are an author who writes in multiple languages, Coelho is a great example of how to tweet for a multi-lingual audience. Warning: following Paulo Coelho will most likely result in frequent re-tweets.

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Margaret Atwood. Atwood joined Twitter in 2009, after the release of one of her titles. In a brilliant piece about Twitter she wrote for The New York Review of Books, she recounted her decision to join the Twittersphere at the suggestion of her website curator: “’You have to have a Twitter feed on your Web site,’ they said. ‘A what?’ I said, innocent as an egg unboiled. To paraphrase Wordsworth: What should I know of Twitter? I’d barely even heard of it. I thought it was for kiddies.’” Needless to say, five years and 520k followers later Atwood seems to have gotten the hang of it. Her tweets are thoughtful, and she’s not afraid to use hashtags.

In her own words as told to The New York Review of Books: “… Typical of ‘social media’: you’re always saying things you shouldn’t have said. But it’s like the days of Hammurabi, and those of the patriarch Isaac in the book of Genesis, come to think of it: once decrees and blessings have made it out of the mouth—or, now, in the 21st century, out of the ends of the fingers and past the Send button—you can’t take them back.”

One of the quickest ways to lose followers, and potentially destroy your reputation, is to tweet something too controversial that alienates too many people. Atwood’s rule of thumb is worth emulating. Also worth emulating: using hashtags to increase your exposure and jump into conversations. Creating a hashtag for your book is also a great way to see who’s talking about your latest title.

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John Green. Though he wasn’t included in a list of Top Tweeters by The Guardian, I felt that John Green deserves more than just a nod – I would argue that he is one of the best examples of an author using Twitter to directly engage with his audience. For a Young Adult author engagement on social media is crucial, and helped turn John Green into a rock star in his own right in the YA world.

So how does he do it? Twitter chats and mixed media tweets. As for the former, either solo or with a fellow author, Green has live Twitter “chats” with users who simply ask him questions using a pre-determined hashtag. Users engaging in the chat simply follow the hashtag, and are encouraged to either re-tweet or favorite their favorite answers or ask a question and jump right into the conversation. As for the latter, mixed media, Green includes YouTube videos and other forms of online video to connect with followers in a deeper way. Green and his brother run their own YouTube channel, where Green gets in front of the camera for short clips covering a range of topics from back to school to his experiences in Africa with Bill Gates.

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See remaining authors and strategies after the jump.

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The Power of Radio

Radio

By Nicole Martineau, Publicist

 

One of our specialties here at MEDIA CONNECT is the Morning Drive Radio Tour, a popular service where we arrange back-to-back interviews with radio stations across America in a single morning. Whether you are a top publishing house, a non-profit, a corporation, or a government agency, MDRTs are a time and cost-efficient way to maximize exposure and deliver your message to your target audience.

However, in recent years, there has been a lot of misinformation floating around regarding the future of radio. In 2010, former NPR CEO Vivian Schiller stated that Internet radio would replace “radio towers” within ten years. With misleading sound bites like this and headlines reading “Radio Digs Its Own Grave as Cultural Currents Shift,” it’s understandable why a lot of people think broadcast radio is no longer a powerful medium, let alone a publicity tool.

While it is true that radio stations need to adapt to the ever-changing digital age we now live in, Internet radio and mobile devices may not be as big of a threat to “radio towers” as one may think. In fact, they have been proven to maximize the number of Americans listening to broadcast radio. We turn to Arbitron, a proven leader in producing media ratings and research reports, for proof.

According to the “State of the Media: Audio Today 2014” report released by Arbitron earlier this year, radio, through traditional and nontraditional methods, reaches more than 90 percent of everyone in the U.S. each week:

“Audio is available on multiple platforms, in real time, wherever consumers want to listen on more than 16,000 stations across the country covering 50 different formats. Radio is also a hyper-local medium serving every unique community from one coast to the other…Audio consumers are listening for more than 2.5 hours every day, and one of radio’s best-kept secrets is its ability to reach a highly qualified audience right before they arrive to shop.”

In addition to being an effective tool for reaching out to the general population, radio is also drawing in one of the most highly sought after audiences in America: Millennials. According to Arbitron’s “It’s a New Millennial” report released in February, 90 percent of Millennials (ages 18-34) tune into radio each week:

 “Despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week…As these young adults move into the workforce, 74 percent of Millennials are working either full- or part-time. And as work becomes an integral part of their lives, they find themselves tuning in when they’re more frequently away from home, which is where most listening occurs. In fact, the PM Drive (weekdays 3 p.m.-7 p.m.) is the most popular time of day for Millennial radio listening.”

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Radio has also been proven to be powerful tool for reaching minorities in the U.S., particularly African American and Hispanic audiences. Arbitron’s “State of the Media: Audio Today – A Focus on African American and Hispanic Audiences” report released in April, states that African American and Hispanic listenership has reached a historic high:

More than 71 million from these demographics tune in each week. Combined, these listeners account for nearly a third (29.6%) of the total national audience…These multicultural audiences are highly engaged with radio all across the country, in markets large and small, where more than 3,000 different stations program to them specifically.”

These facts don’t lie. Whether it’s through a car radio or on an iPhone app, millions of Americans are turning to broadcast radio programs each week for news and entertainment, further proving that this medium is, and will continue to be, a powerful and effective medium for reaching consumers in the digital age.

 

Related: 27 Tips To Help You Pitch The Media

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Author Q&A: New Book Lends Insight On Global Terrorism

By Brian Feinblum, Chief Marketing Officer

 

MEDIA CONNECT has promoted thousands of authors and books over the years, but few have managed to educate me the way a new book on the subject of terrorism has.

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