The Race

images

 

 

 

 

 

 

 

 

 

 

 

 
 

by Richard Cerasani, a client of Media Connect, and the author of Love Letters From Mount Rushmore. For more information, please see: https://richardcerasani.wordpress.com

Some people are familiar with the song title, “I left my heart in San Francisco.” I am stuck with the phrase, “I left my stomach in New York City.” Shortly after this unromantic phrase became my reality Continue reading

Posted in Uncategorized | Leave a comment

Facebook & Content Aggregation; “Follow” Your Way to the Future of News-Sharing

smartphone-390048_1920

By Emily Labes, Publicist

Fortune recently posted an article boldly proclaiming that Facebook now drives more traffic to online news outlets than Google. In the second and a half it took for the page to load on my computer, I went from, “no way is that true, I’ve got to see this” to, “oh, I guess that makes sense,” to, “of course it does!”

I think a lot of us, particularly millennials, probably don’t realize that in participating in social media, we aren’t just “staying connected” to those people in our “network,” we’re staying connected to an entire digital community of trending topics Continue reading

Posted in Social Media | Tagged , , , , | Leave a comment

Interview with Dr. Louise Stanger, Author of “Falling Up”

stanger-slider-4-1

“I remember when my father died.  I was seven years old.”

The opening lines of Dr. Louise Stanger’s memoir of renewal, Falling Up, indicate just the beginning of what has turned into a life of loss and challenge – and of perseverance and accomplishment.  Dr. Stanger, a prominent addiction interventionist, has had to overcome more than her fair share of troubles. Continue reading

Posted in Interviews | Tagged , , , , , | Leave a comment

Interview with Julie Gwinn, Literary Agent at The Seymour Agency

Julie Gwinn Headshot

Julie Gwinn, currently a literary agent with The Seymour Agency, has more than a decade in Christian publishing including serving as marketing manager then Fiction Publisher for B&H Publishing Group and Marketing Manager for Abingdon Press.

Q: What information do you need from an author on their initial contact with you?
A: I want to know the story idea, their bio and why their book is unique. I also need to know word count and if the project is complete. Publishers want to see a full manuscript Continue reading

Posted in Interviews | Tagged , , , | Leave a comment

Follow The 2016 Literary Calendar

ZBKPJ1TR37

By Brian Feinblum, Chief Marketing Officer, SVP

2016 has many special dates, anniversaries, and honorary moments that should be celebrated, especially when it comes to those related to books. How will you make the most of these days? Beware of them, tell others, participate in events that support them, and use them, when possible, as a marketing or publicity hook for your book when contacting the news media.

February
Library Lovers Month
February 14 – International Book Giving Day
February 23 – Printed Book Day Continue reading

Posted in General, Public Relations | Tagged , , , | Leave a comment

Interview with Carol Brooks, Editor-in-Chief at First for Women

cb-green-seated-crop-web

Carol has served as Editor-in-Chief of First for Women, a national consumer women’s magazine with an audience of 3.4 million, for the past 14 years. In May, she launched Simple Grace, a national consumer Christian women’s monthly magazine with an estimated rapidly growing audience of 100,000.

Q: Do you prefer being pitched by email or are you open to phone calls?
A: As someone who oversees two magazines (First for Women and Simple Grace) and contributes pages to a third (Closer weekly), I will likely be forwarding your pitch to the right assigning editor. That said, it’s much easier Continue reading

Posted in Interviews | Tagged , , , | Leave a comment

New Book Reveals the Key to Couples Intimacy

3506

Do you know what language your spouse or partner speaks? When it comes to sex, it could very well be a language different from your own. If you want a happier Valentine’s Day at home, read on!

Sex has a language unto itself – physical, verbal, and non-verbal.  An internationally-acclaimed couple’s therapist and sex psychologist of over 25 years, Dr. Douglas Weiss has unleashed a breakthrough book that improves bedroom behavior and overall fulfilment and harmony in a relationship.  5 Sex Languages uniquely identifies how men and women need to communicate with one another about sex. Continue reading

Posted in Interviews | Tagged , , , , , | Leave a comment

What Goes On a Website?

student-849821_1920

By Brian Feinblum, Chief Marketing Officer, SVP

If you have more than one book or if you have a business, you would want a website dedicated to the book – separate from other websites that you may have, though some information may appear on all of your sites and you may end up linking them to one another.

The website should have an easy-to-spell, memorable name that’s not too long.  Some people choose their book title, their personal name, or something catchy Continue reading

Posted in General | Tagged , , , , | Leave a comment

The Secret Sauce to Getting on Television

twitter-1084764_1920

How to Turn Words into Pictures
By Jennifer Rose, Publicist

Authors looking to be interviewed on TV face a number of challenges.  However, there are steps you can take to better position yourself and your story for use on television.  After more than four years as a producer at FOX Business Network and CNN, I’m giving you the inside scoop.

When you are trying to turn your book into a television interview or other segment, here are a few questions Continue reading

Posted in Public Relations | Tagged , , , , | Leave a comment

Using Twitter for Effective Book Promotion

twitter-1084764_1920

By Sarah Citrenbaum, Publicist

When used effectively, social media is a game changer when it comes to book promotion. Twitter in particular is one of the most powerful ways for authors to raise awareness about their work. By posting about their books, their writing, and their interests, authors create an engaging digital presence that supplements and increases promotion efforts.  Here are five tips for authors to keep in mind when using Twitter:

1. Tell the world about your book in 140 characters:  Twitter is an easy, efficient, and cost effective tool for promoting your book. First off, sign up for Continue reading

Posted in Social Media | Tagged , , , | Leave a comment