Author Archives: Alexandra

Happy Valentine’s Day from MEDIA CONNECT!

Valentine’s Day isn’t just for couples. In my opinion, it’s a great way to show appreciation for those around you. And, because Valentine’s Day fell on a workday this year, I decided to use it as a day to show … Continue reading

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RIP Jeffrey Zaslow

This has been an unfortunate week full of lost lives. Most upsetting to me, as a former Detroiter and book publicist, is that of author Jeffrey Zaslow, who lost his life in a tragic car accident. He was 53. As … Continue reading

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Social Media Gurus

Titles like that annoy me. I believe strongly that there are more articulate ways to talk about your experience with a given media — be it social or traditional — that extend beyond a title, especially a title that reflects … Continue reading

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Think Before You Tweet

Twitter is one of my favorite social platforms. It has an incredible reach, and makes me feel like I have a voice that’s being heard – at least by my immediate followers. That said, Twitter, like other social platforms and … Continue reading

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Happy Thanksgiving from MEDIA CONNECT

“They’re thankful for vegetarians, and we’re thankful for you!” Photo courtesy of Jennifer Fauci

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Publishers’ Publicity Association: DIY Blog Tour Workshop

The other day, I had the opportunity to give a workshop for the Publishers’ Publicity Association on blogger outreach. The goal of my presentation was to provide publicists with tools and tips to execute blogger outreach successfully when hiring outside … Continue reading

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Young to Publishing: NBA House Party 2011

Join the Young to Publishing Group (YPG), part of the Association of American Publishers (AAP), for its second annual National Book Awards House Party. The event is being held at 52 Walker Street at M1-5 Bar from 8-11 p.m on … Continue reading

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MC for Project Linus

MC staff gathered yesterday to create blankets in support of Project Linus, a non-profit organization that aims to provide a sense of warmth and security to seriously ill, traumatized or otherwise in need children through the gift of new, handmade … Continue reading

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An Inside Look at the Scholastic HQ via Mediabistro’s Cubes

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Kurt Vonnegut on the Shape of Stories

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