Author Archives: Media Connect

Interview With Author Sylvie Beljanski

                President Nixon signed the “War on Cancer” into law in 1971. Nearly half a century and hundreds of billions of dollars later, it looks like we are still fighting a losing battle. … Continue reading

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Best Seller PR Strategies at Book Expo America Panel Previewed

                By Brian Feinblum, Media Connect CMO What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book … Continue reading

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Words to Live By: Be Kind and Dream Big

                By Kristin Clifford, Media Connect SVP I recently lost a close friend. Family really. Taken from us suddenly and far too soon. He was only in his 30s. This wrenching loss has … Continue reading

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Tips for Becoming a Memorable Speaker

                By Deborah Kohan, Partner at Media Connect Capturing the interest of an audience can be a tricky endeavor, especially if you are unaccustomed to public speaking. Whether presenting to a ballroom filled with colleagues, sharing … Continue reading

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Gimmicks Don’t Sell Books

                By Josh Zajdman, Media Connect Publicist In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon … Continue reading

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16 Ways to Work with a Book Publicist

                By Brian Feinblum, Media Connect CMO If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration:

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How Authors Can Break into the News Cycle

                by Madeleine Ball, Media Connect Publicist If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? … Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

                By Brian Feinblum, Media Connect CMO Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be … Continue reading

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Can Authors Really Generate a Million Page Views?

                By Brian Feinblum, Media Connect CMO Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will … Continue reading

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Are You Ready For The Good Fight?

                By Brian Feinblum, Media Connect CMO White supremacists march in Charlottesville.  National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. … Continue reading

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