Author Archives: Brian Feinblum

Getting Your Blog Afloat: Tips to Increase Traffic

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I have posted nearly 2,500 times on my blog since its inception six years ago. Please allow me to share some useful insights to those considering blogging or looking to increase … Continue reading

Posted in Social Media, Uncategorized | Tagged , , , , , , | Comments Off

To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

Posted in General, Media, Public Relations, Uncategorized | Tagged , , , , , | Comments Off

Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

Posted in General, Public Relations | Tagged , , , | Comments Off

How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

Posted in General, publishing | Tagged , , , , | Comments Off

What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

Posted in General, Public Relations | Tagged , , , , , | Comments Off

Can I Have Some Banana Pudding with That Seminar, Please!

By David Hahn, Managing Director of MEDIA CONNECT Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I! So naturally I’m very excited to visit the Deep South for a … Continue reading

Posted in General, Public Relations | Tagged , , , , , | Comments Off

Tackling Social Media For Your Book

By Nick Masercola, Media Connect Publicist Does sending out a tweet make you nervous? What about writing a LinkedIn post that makes you sound knowledgeable and NEW, and not just like every other business author on the platform?

Posted in Social Media | Tagged , , , | Comments Off

Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama. This immersive event featuring bestselling authors and industry experts will explore how professionals … Continue reading

Posted in General, publishing | Tagged , , , , , | Comments Off

Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

Posted in General, Public Relations, Social Media | Tagged , , , , , , , , | Comments Off

Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

Posted in Public Relations | Tagged , , , , | Comments Off