The following business events calendar appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.

Every business author should be anticipating certain annual events during the year for possible tie in interviews. Bylined articles and op-eds could also be submitted around these events. Examples are Labor Day, the annual Berkshire Hathaway Stockholders Meeting, and the annual issue of Fortune’s Best 100 Places to Work. In addition, you can create your own tie in. While it sounds artificial, the media does respond to specific days and/or months that been given a specific theme. For instance, February is “Time Management Month”. April is “Workplace Conflict Awareness” month and so on. If you create an event with a specific theme and message and promote it properly, you may be surprised at the media attention you are able to garner!

Related: MEDIA CONNECT Interview Series: Matt Holt, Publisher at Wiley