By David Hahn, Managing Director of MEDIA CONNECT
Have you ever been to Alabama? Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I!
So naturally I’m very excited to visit the Deep South for a business book conference April 19-21. Southern fried chicken, BBQ pulled pork, biscuits and gravy…and oh yes, a terrific opportunity to mingle with colleagues and aspiring business book writers.
We’ll be gathering at the Renaissance Birmingham Ross Bridge Golf Resort & Spa to discuss how to create, write and market business books. I’m not much of a golfer so catch me at the spa. I’ll also be there to speak about expanding your brand through all the different media platforms available today: TV, radio, podcasts, blogs, web sites and on line video. Having worked in the business book field for over 25 years I’ve had lots of opportunity to learn directly from the best-selling masters: Harvey Mackay, Stephen Covey, Ken Blanchard, Herb Kelleher, Bill George, Charlene Li, Tom Davenport and Vijay Govindarajan to name a few.
Participants will learn tips and techniques to get booked on some of the most influential media outlets available. You will discover the answers to these questions:
▪ What are the holidays, annual reports and seasonal trends you can leverage to book yourself on major business media outlets?
▪ How do you become a regular contributor to a major online business web site?
▪ Who are the major podcasters discussing business topics and how do you get on their shows?
▪ What are the secrets for landing yourself on a major business TV or online video interview?
Getting media coverage will greatly benefit your business, your speaking opportunities and book sales. Some of my colleagues at the conference will discuss social media and what that can do for your brand.
If you’re a first time business author, then this is the conference for you. Or perhaps you’re already a published author and just want to up your game. Not only will there be plenty of media and marketing advice for your book, experts will also be discussing how to build your business around your book. And if you need help writing your book, some of the top ghostwriters and editors in the industry will be attending the conference. And one of the top literary agents in the business genre will be speaking at the conference.
For more information, visit www.business-writers-exchange.com. See the whole line up of speakers and register if you like what you see! I’ve always found these conferences to be lots of fun and extremely stimulating. Hope you can join us.