Category Archives: General

To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

By David Hahn, Managing Director of MEDIA CONNECT Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I! So naturally I’m very excited to visit the Deep South for a … Continue reading

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Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama. This immersive event featuring bestselling authors and industry experts will explore how professionals … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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BEA is Back in Chicago – Anyone for a Cubs Game?

By David Hahn, Managing Director of MEDIA CONNECT I started attending the annual book industry conference in 1986.  Back then it was simply known as the ABA, the first one I went to held in New Orleans.  Talk about a great … Continue reading

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Follow The 2016 Literary Calendar

By Brian Feinblum, Chief Marketing Officer, SVP 2016 has many special dates, anniversaries, and honorary moments that should be celebrated, especially when it comes to those related to books. How will you make the most of these days? Beware of … Continue reading

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What Goes On a Website?

By Brian Feinblum, Chief Marketing Officer, SVP If you have more than one book or if you have a business, you would want a website dedicated to the book – separate from other websites that you may have, though some … Continue reading

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