Category Archives: General

The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

By David Hahn, Managing Director of MEDIA CONNECT Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I! So naturally I’m very excited to visit the Deep South for a … Continue reading

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Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama. This immersive event featuring bestselling authors and industry experts will explore how professionals … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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BEA is Back in Chicago – Anyone for a Cubs Game?

By David Hahn, Managing Director of MEDIA CONNECT I started attending the annual book industry conference in 1986.  Back then it was simply known as the ABA, the first one I went to held in New Orleans.  Talk about a great … Continue reading

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