Category Archives: Media

“Laffing” It Off At The View With Comedian George Wallace

  photo by Anna Patrick By Brian Feinblum, Senior Vice President and Marketing Officer   Recently I had a chance to see The View, now in its 17th season of sticking women together from different backgrounds to dish on topics, personalities, or … Continue reading

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From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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27 Tips to Help You Pitch the Media

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading

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The Year of the Faith-Based Movies

By Sharon Farnell, Director of the MC Faith Division   2014 is proving to be an exciting year for faith-based movies. This past weekend, “Noah,” which stars Russell Crowe and Anthony Hopkins, took the number one spot at the box office. … Continue reading

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Personality Quiz: What Social Media Network Are You?

photo credit By Anna Patrick, Associate Digital Publicist Sure, you’ve Tweeted, put up a Facebook status, updated your Instagram and LinkedIn. In a 2012 poll 58 percent of people surveyed said that they used social media, and that was two years … Continue reading

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“Streak”ing or Stalking? How Publicists Can Use Gmail’s New Plugin, Streak

photo credit By Dee Donavanik, Publicity Director of MEDIA CONNECT DC   Recently there has been a lot of discussion about Streak, a new Gmail extension which, according to mediabistro, “allows you to be even more OCD over pitches.” Like … Continue reading

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The Shadow of Digitization Falls Upon the Publishing Industry

By Cori Cagide, Associate Publicist   I recently read an article in The Guardian that discussed the impact changes in the publishing industry is having on both large and small publishing houses. For those working within the publishing industry, “’The … Continue reading

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Extra! Extra! 6 Great Newsroom Films

photo credit By Adrienne Fontaine, publicist As publicists, we correspond with reporters and editors in various newsrooms on a daily basis. Part of being a publicist is keeping up with the daily news, whether by reading newspapers, watching TV news … Continue reading

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Book Trailers Blaze Across Screens of Potential Readers: Do They Flame or Fizzle?

By Anna Patrick, Associate Digital Publicist When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world … Continue reading

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50 Things The News Media Wants

photo credit By Brian Feinblum, Chief Marketing Officer and Senior Vice President   Whether you’re an author, a publicist, or a media consumer, chances are you can’t read the media’s mind. When it comes to hitting it big with the … Continue reading

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