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Category Archives: Media
From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups
photo credit By David Hahn, Managing Director Like many people I’m a big fan of Malcolm Gladwell. The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading
27 Tips to Help You Pitch the Media
photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading
Posted in Media, Public Relations
Tagged brian feinblum, Media, media pitch, media relations, pitch, pitching, pitching tips, pr, public relations
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The Year of the Faith-Based Movies
By Sharon Farnell, Director of the MC Faith Division 2014 is proving to be an exciting year for faith-based movies. This past weekend, “Noah,” which stars Russell Crowe and Anthony Hopkins, took the number one spot at the box office. … Continue reading
Posted in Media
Tagged exodus, faith-based movies, films, movies, new movies, noah, recent films
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Personality Quiz: What Social Media Network Are You?
photo credit By Anna Patrick, Associate Digital Publicist Sure, you’ve Tweeted, put up a Facebook status, updated your Instagram and LinkedIn. In a 2012 poll 58 percent of people surveyed said that they used social media, and that was two years … Continue reading
“Streak”ing or Stalking? How Publicists Can Use Gmail’s New Plugin, Streak
photo credit By Dee Donavanik, Publicity Director of MEDIA CONNECT DC Recently there has been a lot of discussion about Streak, a new Gmail extension which, according to mediabistro, “allows you to be even more OCD over pitches.” Like … Continue reading
Posted in Media, Public Relations
Tagged gmail, google, pr, public relations, publicity, streak
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The Shadow of Digitization Falls Upon the Publishing Industry
By Cori Cagide, Associate Publicist I recently read an article in The Guardian that discussed the impact changes in the publishing industry is having on both large and small publishing houses. For those working within the publishing industry, “’The … Continue reading
Posted in Media, Public Relations, publishing
Tagged Amazon, book publicity, book publishers, book publishing, cori cagide, e-book, publishing houses, self-publishing, the big six
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Extra! Extra! 6 Great Newsroom Films
photo credit By Adrienne Fontaine, publicist As publicists, we correspond with reporters and editors in various newsrooms on a daily basis. Part of being a publicist is keeping up with the daily news, whether by reading newspapers, watching TV news … Continue reading
Posted in Media
Tagged films, Media, newspaper, newspapers, pr, publicity, the new york times
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Book Trailers Blaze Across Screens of Potential Readers: Do They Flame or Fizzle?
By Anna Patrick, Associate Digital Publicist When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world … Continue reading
Posted in Media, Public Relations, publishing, Social Media
Tagged alex karpovsky, Amazon, anna patrick, authors, book, book publicity, book trailer, book trailer promotion, book trailers, book trailers for readers, books, brief, buzzfeed, fiction, gary shteyngart, goodreads, google, great book trailers, how to promote book trailers, james franco, joe mccormack, jonathan franzen, journalists, little failure, media connect, memoir, new york city book publicity firm, non-fiction, penuin random house, rashida jones, rumpus, scott dominic carpenter, sloane crosley, theory of remainders, wiley, winter goose publishing
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50 Things The News Media Wants
photo credit By Brian Feinblum, Chief Marketing Officer and Senior Vice President Whether you’re an author, a publicist, or a media consumer, chances are you can’t read the media’s mind. When it comes to hitting it big with the … Continue reading
Posted in Media, Public Relations
Tagged brian feinblum, mass media, Media, pr, publicity
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