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Category Archives: Media
Book Trailers Blaze Across Screens of Potential Readers: Do They Flame or Fizzle?
By Anna Patrick, Associate Digital Publicist When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world … Continue reading
Posted in Media, Public Relations, publishing, Social Media
Tagged alex karpovsky, Amazon, anna patrick, authors, book, book publicity, book trailer, book trailer promotion, book trailers, book trailers for readers, books, brief, buzzfeed, fiction, gary shteyngart, goodreads, google, great book trailers, how to promote book trailers, james franco, joe mccormack, jonathan franzen, journalists, little failure, media connect, memoir, new york city book publicity firm, non-fiction, penuin random house, rashida jones, rumpus, scott dominic carpenter, sloane crosley, theory of remainders, wiley, winter goose publishing
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50 Things The News Media Wants
photo credit By Brian Feinblum, Chief Marketing Officer and Senior Vice President Whether you’re an author, a publicist, or a media consumer, chances are you can’t read the media’s mind. When it comes to hitting it big with the … Continue reading
Posted in Media, Public Relations
Tagged brian feinblum, mass media, Media, pr, publicity
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Romantic Books-To-Movies To Check Out This Valentine’s Day
credit Looking for a good romantic flick to watch this Friday night? Book fans should check out one of these classic books-to-movies for Valentine’s Day. But first, see what the MEDIA CONNECT team thinks about each pick!
Posted in Media, publishing
Tagged books, books to movies, publishing, romance, romantic movies, the time traveler's wife, v-day, valentine's day, valentine's day movies, vday
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A Branded Author For Life
photo credit By MEDIA CONNECT Chief Marketing Officer Brian Feinblum The terms “platform,” “brand” and “marketability” are tossed around in the book publishing industry, often by people who do not really know much about these things. Literary agents rarely … Continue reading
Posted in Media, publishing, Social Media
Tagged author, brand, brand creation, branding, marketing, publishing
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Meet Our MEDIA CONNECT Team: Steve Matteo
In this week’s Meet MEDIA CONNECT profile we spotlight Publicity Manager Steve Matteo. MEDIA CONNECT: Is there a person or event that shaped you to be who you are today? How so? Steve Matteo: Many people have influenced me, but … Continue reading
Posted in Media, Public Relations
Tagged media connect, media connect team, steve matteo
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50 Years of Kennedy Assassination Books – And More To Come
By Brian Feinblum, Chief Marketing Officer November 22 marks the 50th anniversary of the passing of President John F. Kennedy. It also marks five decades of rumors, conspiracy chatter, lone gunman theories, CIA plots, a possible Fidel Castro’s role, Mafia involvement, … Continue reading
Posted in Anniversary, Media, publishing
Tagged JFK, john f kennedy, publishign industry, publishing
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Author Reflects On A Hollywood Career Dating Back To Errol Flynn
by Media Connect Chief Marketing Officer Brian Feinblum While working with Allen Baron to promote his new book, it dawned on me that he is a classic case of being just six degrees of separation from everyone in Hollywood from … Continue reading
Posted in General, Media, Public Relations
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New Book Says Debt Crisis Will Have Bad Economic Consequences and Could Lead To A Depression
As days passed without so much as a glimmer of hope that the United States government would open its doors and furloughed employees would flood the capitol once again, all eyes turned to a single date on the calendar: October … Continue reading
Posted in Media, Public Relations, publishing
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(Nearly) New Year, New Office
For many, January signals a fresh start to a new year. For Media Connect the new year arrived early as did our “fresh start”. Last week we moved from a space in New York that has been our home for … Continue reading
Posted in Finn Partners, General, Media, Public Relations
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The Penguin Story
There was a time when publishers were modest, yet proud of their literary accomplishments. In July 1956, UK based Penguin Books published this small paperback, The Penguin Story, to commemorate their 21st anniversary in the publishing field. As with all inspired entrepreneurs, … Continue reading
Posted in General, Media, publishing
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