Category Archives: Public Relations

Best Seller PR Strategies at Book Expo America Panel Previewed

                By Brian Feinblum, Media Connect CMO What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book … Continue reading

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Gimmicks Don’t Sell Books

                By Josh Zajdman, Media Connect Publicist In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon … Continue reading

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16 Ways to Work with a Book Publicist

                By Brian Feinblum, Media Connect CMO If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration:

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How Authors Can Break into the News Cycle

                by Madeleine Ball, Media Connect Publicist If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? … Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

                By Brian Feinblum, Media Connect CMO Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be … Continue reading

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Planning a Successful Book Event

                By Deborah Kohan, Partner at Media Connect If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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How Will Authors Make a Good Interview Impression?

                By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT How does an author make a good impression during a media interview, video, or speaking engagement? Will the author use humor, wit, new … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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