Category Archives: Public Relations

Leading with Your Legacy in Mind: Q&A with Dr. Andrew Thorn

By Cori Cagide, Associate Publicist A client of mine recently inspired me to rethink the concept of legacy. It got me thinking – what will I leave behind when I’m gone? Will I have made a difference? One very important … Continue reading

Posted in Public Relations, publishing | Tagged , , , , , , , | Leave a comment

27 Tips to Help You Pitch the Media

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading

Posted in Media, Public Relations | Tagged , , , , , , , , | Leave a comment

What Inspires You To Do Good? A Look at the 2014 Good Deeds Day New York City Takeover

By Deborah Kohan, Senior VP and Director of MC en Español What inspires you to do good in this world? On March 5th, hundreds of New Yorkers rallied together to help others and participate in a day long volunteer marathon: … Continue reading

Posted in Finn Partners, Public Relations | Tagged , , , , , | Leave a comment

Everything​’s Coming Up Amy: Book Events To Watch Out For

  photo credit By Kristin Clifford, Partner, and Director of MC Satellite   September used to mark the premiere for that year’s television season – and that was really it! There was no such thing as a mid-season launch or summer … Continue reading

Posted in Public Relations, publishing | Tagged , , , , , , , , , , , | Leave a comment

“Streak”ing or Stalking? How Publicists Can Use Gmail’s New Plugin, Streak

photo credit By Dee Donavanik, Publicity Director of MEDIA CONNECT DC   Recently there has been a lot of discussion about Streak, a new Gmail extension which, according to mediabistro, “allows you to be even more OCD over pitches.” Like … Continue reading

Posted in Media, Public Relations | Tagged , , , , , | Leave a comment

The Shadow of Digitization Falls Upon the Publishing Industry

By Cori Cagide, Associate Publicist   I recently read an article in The Guardian that discussed the impact changes in the publishing industry is having on both large and small publishing houses. For those working within the publishing industry, “’The … Continue reading

Posted in Media, Public Relations, publishing | Tagged , , , , , , , , | Leave a comment

Meet Our MEDIA CONNECT Team: Sharon Farnell

In this week’s Meet MEDIA CONNECT edition we spotlight director of the MC Faith Division, Sharon Farnell. MEDIA CONNECT: Is there a person or event that shaped you to be who you are today? How so? Sharon Farnell: Growing up on … Continue reading

Posted in Public Relations | Tagged , , , , , , , | Leave a comment

Book Trailers Blaze Across Screens of Potential Readers: Do They Flame or Fizzle?

By Anna Patrick, Associate Digital Publicist When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world … Continue reading

Posted in Media, Public Relations, publishing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Meet Our MEDIA CONNECT Team: Adrienne Fontaine

In this installment of Meet MEDIA CONNECT we spotlight publicist Adrienne Fontaine.     MEDIA CONNECT: What was the last book you recommended to someone? Adrienne Fontaine: Open by Andre Agassi

Posted in Finn Partners, Public Relations | Tagged , | Leave a comment

50 Things The News Media Wants

photo credit By Brian Feinblum, Chief Marketing Officer and Senior Vice President   Whether you’re an author, a publicist, or a media consumer, chances are you can’t read the media’s mind. When it comes to hitting it big with the … Continue reading

Posted in Media, Public Relations | Tagged , , , , | Leave a comment