Category Archives: Public Relations

To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

By David Hahn, Managing Director of MEDIA CONNECT Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I! So naturally I’m very excited to visit the Deep South for a … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

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BEA is Back in Chicago – Anyone for a Cubs Game?

By David Hahn, Managing Director of MEDIA CONNECT I started attending the annual book industry conference in 1986.  Back then it was simply known as the ABA, the first one I went to held in New Orleans.  Talk about a great … Continue reading

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Follow The 2016 Literary Calendar

By Brian Feinblum, Chief Marketing Officer, SVP 2016 has many special dates, anniversaries, and honorary moments that should be celebrated, especially when it comes to those related to books. How will you make the most of these days? Beware of … Continue reading

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The Secret Sauce to Getting on Television

How to Turn Words into Pictures By Jennifer Rose, Publicist Authors looking to be interviewed on TV face a number of challenges.  However, there are steps you can take to better position yourself and your story for use on television.  … Continue reading

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A Midwesterner’s Guide To Polite Persistence In PR

photo credit By Emily Labes, Associate Publicist I am from Cleveland. Anyone who has spent more than 15 minutes with me knows that. Typical of most Clevelanders, when people ask me where I’m from, I’m most inclined to talk about … Continue reading

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