Category Archives: Public Relations

How Authors Can Break Into The News Cycle

                by Madeleine Ball, Publicist If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? Don’t let … Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

                By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just … Continue reading

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Planning a Successful Book Event

                By Deborah Kohan, Partner at MEDIA CONNECT If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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How Will Authors Make a Good Interview Impression?

                By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT How does an author make a good impression during a media interview, video, or speaking engagement? Will the author use humor, wit, new … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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