Category Archives: Public Relations

Getting Support For Your Book

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer   To promote your book you need time, money, ideas, a good book, a market and support. Who will help you become a book marketing machine?

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Four Ways a Speaking Event Helps Authors

photo credit By David Hahn, Managing Director I’ve often been asked over my career, “What is the best way to sell books?” And the “Chauncey Gardiner” in me loves to respond by saying, “The best way to sell books is … Continue reading

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Is “Going Tabless” Possible For Publicists?

photo credit   By Dee Donavanik, Publicity Director “To be fully present on the internet at any given moment is a very rare thing,” claims James Hamblin, an editor at The Atlantic in a recent video. He explains that by trying … Continue reading

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10 Things To Say in a Guest Blog Post

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer To get media coverage in today’s world of book publishing one of the things the more successful authors do is write guest posts for many blogs who are open … Continue reading

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From College Grad to Book Publicist: How I Did It

By Cori Cagide, Associate Publicist It’s college graduation season. For many recent and upcoming graduates, the biggest question remains: “What do I do now?” As a communications major with a concentration in public relations and a minor in digital communication … Continue reading

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The Hidden Symphony Behind a Book’s Success

By Adrienne Fontaine, publicist   A friend of mine recently sent me the link to a New York Observer article on Adelle Waldman’s debut novel The Love Affairs of Nathaniel P. I had given this friend my copy of the … Continue reading

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So You’re Going to Book Expo 2014

By Dee Donavanik, Publicity Director of MEDIA CONNECT DC BookExpo America, aka BEA, is a yearly event that brings authors, educators, librarians, and others involved in the publishing industry together for a few days of exhibits, events and networking.  For … Continue reading

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“Laffing” It Off At The View With Comedian George Wallace

  photo by Anna Patrick By Brian Feinblum, Senior Vice President and Marketing Officer   Recently I had a chance to see The View, now in its 17th season of sticking women together from different backgrounds to dish on topics, personalities, or … Continue reading

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From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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Leading with Your Legacy in Mind: Q&A with Dr. Andrew Thorn

By Cori Cagide, Associate Publicist A client of mine recently inspired me to rethink the concept of legacy. It got me thinking – what will I leave behind when I’m gone? Will I have made a difference? One very important … Continue reading

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