Category Archives: Public Relations

Anti-GMO Activism is at its Prime, Mate: Jane Goodall and Steven Druker in The Huffington Post

photo by Emily Labes By Emily Labes, Associate Publicist From the moment that Dame Jane Goodall entered the room, affably declaring that she just realized that she had forgotten to comb her hair today, she commanded the attention of everyone … Continue reading

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Will ‘YouTubers’ Decide the 2016 Presidential Election?

photo credit By Nicole Martineau, Publicist   In January, the White House announced that YouTube personalities, like education blogger Hank Green, YouTube comedian GloZell Green, and 19-year-old style and beauty vlogger Bethany Mota, were scheduled to interview President Barack Obama … Continue reading

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Museum of Public Relations Founder Discusses the Evolution of PR

photo credit Shelley Spector has been on a mission to establish and expand the Museum of Public Relations. She founded it in 1997, and recently moved into a space at Baruch College in New York City. Our own firm has … Continue reading

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Beyond Book Trailers: 4 YouTube Strategies For Authors

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   “Booktubers.” A foreign word to some, but for the savvy author it’s a monicker that can’t be ignored – readers and the media alike have YouTube on their … Continue reading

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Why You Should Make ‘Time to Read’ on January 24

By Nicole Martineau, Publicist   This past July, book lovers across America awoke to the devastating news that the popular book-giving project, World Book Night, will suspend its operations. But thanks to a recent collaboration of top literacy advocates, bookworms have … Continue reading

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Video’s Failed Assassination Attempt on the Radio Star

photo credit By Emily Labes, Associate Publicist   It seems that every time there is some major technological advancement in broadcast media, there’s always that one guy who pipes up and says: “I’m curious to see how this [insert catchy … Continue reading

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What Does the Success of ‘Serial’ Mean for the Future of Traditional Radio?

photo credit By Nicole Martineau, Publicist   Podcasts have been around for years, but none in recent memory have been able to generate as much buzz as Serial, a record-breaking nonfiction crime drama created and brilliantly hosted by This American … Continue reading

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MEDIA CONNECT Interview Series: King Kaufman of SiriusXM Radio

The following interview with King Kaufman appeared in the the latest edition of the MEDIA CONNECT newsletter. To view our fall newsletter or to subscribe for future editions, click here. King Kaufman is the host of CONTENT IS KING, broadcast weekdays 6-7 … Continue reading

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MEDIA CONNECT Interview Series: Alexander Kaufman of HuffPo Business

The following interview with Alexander Kaufman appeared in the the latest edition of the MEDIA CONNECT newsletter. To view our fall newsletter or to subscribe for future editions, click here. Alexander C. Kaufman is an associate editor on The Huffington Post’s business … Continue reading

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MEDIA CONNECT Interview Series: Elisha Hartwig of Mashable

The following interview with Elisha Hartwig appeared in the the latest edition of the MEDIA CONNECT newsletter. To view our fall newsletter or to subscribe for future editions, click here. Elisha Hartwig is an Associate Editor at Mashable’s New York City headquarters, where she … Continue reading

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