Category Archives: Social Media

6 Ways Authors Can Optimize Their LinkedIn Profiles

By Anna Patrick, Digital Publicist and Social Media Strategist The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   Few know that LinkedIn is older than … Continue reading

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Will ‘YouTubers’ Decide the 2016 Presidential Election?

photo credit By Nicole Martineau, Publicist   In January, the White House announced that YouTube personalities, like education blogger Hank Green, YouTube comedian GloZell Green, and 19-year-old style and beauty vlogger Bethany Mota, were scheduled to interview President Barack Obama … Continue reading

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#AuthorSay: How a Simple Hashtag Propelled the Biggest Debate in Publishing

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   Self publishing versus traditional publishing: the debate has been raging in the publishing industry for some time, and the embers of each new argument only further kindle the … Continue reading

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Beyond Book Trailers: 4 YouTube Strategies For Authors

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   “Booktubers.” A foreign word to some, but for the savvy author it’s a monicker that can’t be ignored – readers and the media alike have YouTube on their … Continue reading

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Why Publishers Should Be Thanking Mark Zuckerberg

photo credit By Cori Cagide, Publicist The New Year marks the start of new beginnings, “new year, new you” mantras, an influx of gym memberships and an uptick of self-help books being published. New Year’s resolutions are taken pretty seriously … Continue reading

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Facebook at Work: Will It Work?

photo credit By Dee Donavanik, Publicity Director   This week, Facebook announced that it would be launching a new platform that aims to increase office productivity. According to the Wall Street Journal, though in the early stages and currently available … Continue reading

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6 Things To Tweet During #NaNoWriMo

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   For many hopeful authors November 1st means more than just Halloween candy clearance sales. It means more than Q4 deadlines at work, or the first month of the … Continue reading

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4 Ways Authors Can Use Pinterest To Maximize Book Publicity

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To view our fall newsletter or to subscribe for future editions, click here. … Continue reading

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Best Practice Tips For Authors: Twitter, Skype Interview Tips

The following best practice tips appeared in the premier edition of the MEDIA CONNECT newsletter. To view our summer newsletter or to subscribe for future editions, click here.   FOR TWITTER By Anna Patrick, Digital Publicist In aiming for higher … Continue reading

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10 Authors You Need To Follow On Twitter And Their Strategies Worth Stealing

By Anna Patrick, Digital Publicist   We can trust authors to pen hundreds of pages without batting an eyelash. But how does their craft stand the test of a 140 character limit? Twitter poses a unique challenge for authors who … Continue reading

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