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Category Archives: Social Media
Book Trailers Blaze Across Screens of Potential Readers: Do They Flame or Fizzle?
By Anna Patrick, Associate Digital Publicist When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world … Continue reading
Posted in Media, Public Relations, publishing, Social Media
Tagged alex karpovsky, Amazon, anna patrick, authors, book, book publicity, book trailer, book trailer promotion, book trailers, book trailers for readers, books, brief, buzzfeed, fiction, gary shteyngart, goodreads, google, great book trailers, how to promote book trailers, james franco, joe mccormack, jonathan franzen, journalists, little failure, media connect, memoir, new york city book publicity firm, non-fiction, penuin random house, rashida jones, rumpus, scott dominic carpenter, sloane crosley, theory of remainders, wiley, winter goose publishing
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MEDIA CONNECT Reflects on the 2014 Soundview Author Summit
David Hahn, Managing Director, Brian Feinblum, Chief Marketing Officer, and Anna Patrick, Assistant Digital Publicist, attended the 2014 Soundview Author Summit in Atlanta last month. The summit, which began on Sunday, January 12, and ran through Tuesday, January 14, brought … Continue reading
Meet our MEDIA CONNECT Team: Anna Patrick
In this week’s Meet MEDIA CONNECT profile we spotlight assistant digital publicist Anna Patrick. MEDIA CONNECT: Is there a person or event that shaped you to be who you are today? How so? Anna Patrick: I would say that aside … Continue reading
Meet our MEDIA CONNECT Team: Johanna Dickson
In this week’s Meet MEDIA CONNECT profile we spotlight digital publicist Johanna Dickson. MEDIA CONNECT: If you weren’t promoting books, what would you be doing? Johanna Dickson: I’d be a human rights lawyer. My dad is a lawyer … Continue reading
A Branded Author For Life
photo credit By MEDIA CONNECT Chief Marketing Officer Brian Feinblum The terms “platform,” “brand” and “marketability” are tossed around in the book publishing industry, often by people who do not really know much about these things. Literary agents rarely … Continue reading
Posted in Media, publishing, Social Media
Tagged author, brand, brand creation, branding, marketing, publishing
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Mailbox Monday: September 17
September is the month of change – a change in season, a change in routines (back-to-school!), and as book publicists we see a rapid change of activity in the publishing industry (fall releases!). Needless to say, there’s a plethora of exciting … Continue reading
Posted in General, Media, Public Relations, publishing, Social Media, Uncategorized
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Mailbox Monday: August 13, 2012
And so a new week begins.. as so do our highlights: — eBook Infographic: It’s all about visualizing. Thanks to Digital Reader, we can now have a better understanding of the “E-book Market 2012″. It compares details about the various … Continue reading
Posted in Media, publishing, Social Media, Uncategorized
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We’re back! Introducing Mailbox Monday
We’re beyond excited to announce that the Media Connect blog is back in full swing! Each week we’ll feature a “Mailbox Monday” where we’ll bring you recaps of the latest news in book publishing, PR, and of course all things … Continue reading
Posted in Media, publishing, Social Media, Uncategorized
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Sum it Up
Many of my e-mails as of late — excluding things that are client-related or internal communication threads — have been junk mail. That said, I’ve noticed an influx of e-mails from platforms that I use like Google+, Pinterest, and Twitter … Continue reading
Posted in Social Media
Tagged e-mails, google, pinterest, Social Media, trends, twitter
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Social Media Gurus
Titles like that annoy me. I believe strongly that there are more articulate ways to talk about your experience with a given media — be it social or traditional — that extend beyond a title, especially a title that reflects … Continue reading
Posted in Social Media
Tagged cartoons, gurus, hillary buckholtz, laughing squid, Social Media, titles
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