Category Archives: Social Media

Getting Your Blog Afloat: Tips to Increase Traffic

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I have posted nearly 2,500 times on my blog since its inception six years ago. Please allow me to share some useful insights to those considering blogging or looking to increase … Continue reading

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Tackling Social Media For Your Book

By Nick Masercola, Media Connect Publicist Does sending out a tweet make you nervous? What about writing a LinkedIn post that makes you sound knowledgeable and NEW, and not just like every other business author on the platform?

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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Facebook & Content Aggregation; “Follow” Your Way to the Future of News-Sharing

By Emily Labes, Publicist Fortune recently posted an article boldly proclaiming that Facebook now drives more traffic to online news outlets than Google. In the second and a half it took for the page to load on my computer, I … Continue reading

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Using Twitter for Effective Book Promotion

By Sarah Citrenbaum, Publicist When used effectively, social media is a game changer when it comes to book promotion. Twitter in particular is one of the most powerful ways for authors to raise awareness about their work. By posting about … Continue reading

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7 10-Second Tweaks To Makeover Your Twitter Profile

            photo credit   By Anna Patrick, Digital Publicist and Social Media Strategist It’s late at night, you hear the wind against your window and you rub your eyes to ease the strain from the … Continue reading

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6 Ways Authors Can Optimize Their LinkedIn Profiles

By Anna Patrick, Digital Publicist and Social Media Strategist The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   Few know that LinkedIn is older than … Continue reading

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Will ‘YouTubers’ Decide the 2016 Presidential Election?

photo credit By Nicole Martineau, Publicist   In January, the White House announced that YouTube personalities, like education blogger Hank Green, YouTube comedian GloZell Green, and 19-year-old style and beauty vlogger Bethany Mota, were scheduled to interview President Barack Obama … Continue reading

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#AuthorSay: How a Simple Hashtag Propelled the Biggest Debate in Publishing

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   Self publishing versus traditional publishing: the debate has been raging in the publishing industry for some time, and the embers of each new argument only further kindle the … Continue reading

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Beyond Book Trailers: 4 YouTube Strategies For Authors

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   “Booktubers.” A foreign word to some, but for the savvy author it’s a monicker that can’t be ignored – readers and the media alike have YouTube on their … Continue reading

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