Category Archives: Social Media

Beyond Book Trailers: 4 YouTube Strategies For Authors

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   “Booktubers.” A foreign word to some, but for the savvy author it’s a monicker that can’t be ignored – readers and the media alike have YouTube on their … Continue reading

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Why Publishers Should Be Thanking Mark Zuckerberg

photo credit By Cori Cagide, Publicist The New Year marks the start of new beginnings, “new year, new you” mantras, an influx of gym memberships and an uptick of self-help books being published. New Year’s resolutions are taken pretty seriously … Continue reading

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Facebook at Work: Will It Work?

photo credit By Dee Donavanik, Publicity Director   This week, Facebook announced that it would be launching a new platform that aims to increase office productivity. According to the Wall Street Journal, though in the early stages and currently available … Continue reading

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6 Things To Tweet During #NaNoWriMo

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   For many hopeful authors November 1st means more than just Halloween candy clearance sales. It means more than Q4 deadlines at work, or the first month of the … Continue reading

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4 Ways Authors Can Use Pinterest To Maximize Book Publicity

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To view our fall newsletter or to subscribe for future editions, click here. … Continue reading

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Best Practice Tips For Authors: Twitter, Skype Interview Tips

The following best practice tips appeared in the premier edition of the MEDIA CONNECT newsletter. To view our summer newsletter or to subscribe for future editions, click here.   FOR TWITTER By Anna Patrick, Digital Publicist In aiming for higher … Continue reading

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10 Authors You Need To Follow On Twitter And Their Strategies Worth Stealing

By Anna Patrick, Digital Publicist   We can trust authors to pen hundreds of pages without batting an eyelash. But how does their craft stand the test of a 140 character limit? Twitter poses a unique challenge for authors who … Continue reading

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10 Things To Say in a Guest Blog Post

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer To get media coverage in today’s world of book publishing one of the things the more successful authors do is write guest posts for many blogs who are open … Continue reading

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Social Media Traffic Times, the Best and the Worst Times to Post

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer   The key questions on social media are: Which sites should you post on , and how often? What type of content should you share? And what time of day … Continue reading

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The Lit Has Hit The Fan (Fiction)

photo credit By Dee Donavanik, Publicity Director   Has fan fiction officially become mainstream? The buzz over Fifty Shades of Grey has finally died down a bit, but with an upcoming movie in production it’s still making the occasional headline. By … Continue reading

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