Category Archives: Social Media

A Branded Author For Life

  photo credit By MEDIA CONNECT Chief Marketing Officer Brian Feinblum The terms “platform,” “brand” and “marketability” are tossed around in the book publishing industry, often by people who do not really know much about these things. Literary agents rarely … Continue reading

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Mailbox Monday: September 17

September is the month of change – a change in season, a change in routines (back-to-school!), and as book publicists we see a rapid change of activity in the publishing industry (fall releases!). Needless to say, there’s a plethora of exciting … Continue reading

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Mailbox Monday: August 13, 2012

And so a new week begins.. as so do our highlights: — eBook Infographic: It’s all about visualizing. Thanks to Digital Reader, we can now have a better understanding of the “E-book Market 2012″. It compares details about the various … Continue reading

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We’re back! Introducing Mailbox Monday

We’re beyond excited to announce that the Media Connect blog is back in full swing! Each week we’ll feature a “Mailbox Monday” where we’ll bring you recaps of the latest news in book publishing, PR, and of course all things … Continue reading

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Sum it Up

Many of my e-mails as of late — excluding things that are client-related or internal communication threads — have been junk mail. That said, I’ve noticed an influx of e-mails from platforms that I use like Google+, Pinterest, and Twitter … Continue reading

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Social Media Gurus

Titles like that annoy me. I believe strongly that there are more articulate ways to talk about your experience with a given media — be it social or traditional — that extend beyond a title, especially a title that reflects … Continue reading

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Think Before You Tweet

Twitter is one of my favorite social platforms. It has an incredible reach, and makes me feel like I have a voice that’s being heard – at least by my immediate followers. That said, Twitter, like other social platforms and … Continue reading

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Publishers’ Publicity Association: DIY Blog Tour Workshop

The other day, I had the opportunity to give a workshop for the Publishers’ Publicity Association on blogger outreach. The goal of my presentation was to provide publicists with tools and tips to execute blogger outreach successfully when hiring outside … Continue reading

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Young to Publishing: NBA House Party 2011

Join the Young to Publishing Group (YPG), part of the Association of American Publishers (AAP), for its second annual National Book Awards House Party. The event is being held at 52 Walker Street at M1-5 Bar from 8-11 p.m on … Continue reading

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Book Blogger Appreciation Week (BBAW)

Today marks the beginning of the 4th annual Book Blogger Appreciation Week. The cyber event takes place through Friday September 16, and includes things like book blogging challenges, giveaways, guest blogs for the BBAW blog, and awards. MEDIA CONNECT would … Continue reading

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