How closely do people pay attention to the press release? On NPR’s music blog The Record, Frannie Kelley tells a great story of how a ridiculously fake bio for an actual band went insanely viral.
The headline of the release penned by popular music journalist Chuck Klosterman proclaims: “The Critics Unilaterally Concur: Delicate Steve is a Band Who Creates Music,” and goes on to include such gems as comparing their music to “a hydro-electric Mothra rising from the ashes of an African village burned to the ground by post-rock minotaurs.” This is obviously a joke… right? Still, several media outlets and venues that booked the band published the release in full, despite its many glaring exaggerations.
So what does it mean? Has public relations caused journalists to become lazy? Is a bizzare press release what it takes to get noticed? Or does nothing matter, so long as you get noticed?
I have no idea, but now I’ve heard of Delicate Steve, even if everything I know about them is wrong.