I guess to answer that question, you have to first determine why you are blogging. Then, ask yourself if there is another way to fulfill that need or goal that is more cost-effective and time-efficient. We all need to periodically do a cost-analysis of what we do, including the time and brain power devoted to our social media platform.
Nothing exists in a vacuum. We each have choices and options on how to make money and spend our time. So go ahead and measure blogging up against all the other things you could be doing. Still want to blog?
Some people blog because:
• It is a great outlet for expressing their ideas, feelings, or experiences.
• They can experiment and test out content or a writing style.
• They can write on things that are different from what they can earn a living in.
• It gives them access to others they normally wouldn’t have, such as when they interview people or allow guest blog posts.
• It helps their branding and builds up an online resume.
• It positions them as a leader and an expert.
• They purely love to write and can discard commercial pressures.
• They believe it is expected of them and to keep up with the competition.
• They may hope it is a means to getting discovered and to act as an audition for a book deal, a job, or career advancement.
• The blog provides something for you to post on Twitter and Facebook?
You should examine if blogging is financially of value to you. Is it helping you with:
• Lead-generation of readers or customers?
• Selling books, products, services?
• Generating traffic to your Website?
• Earning advertising revenue?
Even when the writing flows naturally and freely for you, take a hard look at the expense to you. Calculate just how much time you spend writing, typing, rewriting, editing, fact-checking, researching, designing, posting, and circulating your blog. Don’t forget time spent responding to comments people post on your blog.
Sure you have 31,536,000 seconds in a year, but time is valuable. Is your blogging more hobby than revenue generator? The question is: How does blogging pay off for you and what would you do with your time if you didn’t blog it away?
Certainly, you should not blog if you hate it – it will show in your writing. Further, if you believe blogging is not a primary component to your strategy for success, don’t bother with it. But if you are convinced there is value in blogging and see it as a worthy endeavor, try to figure out how to minimize the time suck and brain drain that it poses. Perhaps you can blog less often than you have been blogging. Maybe you can shorten the length of the posts if they tend to be long. Consider filling the blog with guest content or recycled content. Or consider outsourcing your blog to a ghostwriter, but that is costly – and lame!
I remember when I first heard about blogs and how they were described as glorified online diaries. I wondered back then: Who would write such stuff and who has time to read it? Sometimes I still wonder the same thing. Blogs can consume us and yet it was not that long ago that they didn’t even exist.
Writing a 250-word blog post six days a week is the equivalent of a 78,000-word book each year. No matter how fast you are at blogging or how easy it comes to you, it still poses an obstacle as to how to spend your time. Do it wisely, look for the payoff, and periodically reevaluate its worthiness. Otherwise, you can ditch your blog and spend the extra time reading my blog.
I originally wrote this for my blog www.BookMarketingBuzzBlog.