The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.
MC: How do you prefer to be contacted? Phone, fax, email? Are there specific days or time of days that you prefer to be contacted? (i.e. What are your cut-off times before and after the show?)
Jenna Goudreau: E-mail is best. Mondays are rough with e-mail, but any other time is fine.
MC: What do you want to see and when? Catalogs? Galleys? Finished books? Do you want to see all books or only select titles? Please be as specific as possible.
JG: Galleys and finished books are great. I like to be able to flip through them and identify main ideas, themes, and interesting lists. I want to see books associated with my sections: Strategy, Careers, and Your Money. That means I’m interested in career and leadership books; business strategy and advice; memoirs of high-profile entrepreneurs, CEOs, celebrities and politicians; and personal finance.
MC: What is your lead-time? How far in advance would you like to know about upcoming books?
JG: A month or so is great, but we’re pretty flexible.
MC: Do you prefer to deal with one person at each house? If so, who? Or are you open to contact from individual publicists?
JG: Contact from individual publicists is fine.
MC: Please briefly outline your demographics.
JG: BI targets young professionals, ages 20-50.
Jenna Goudreau is a senior editor at Business Insider, overseeing the Strategy, Careers, and Your Money sections. Prior to joining the company in August 2013, she worked as an associate editor running daily news coverage at Entrepreneur.com and a staff leadership reporter for Forbes magazine and Forbes.com. At Forbes, she assistant edited the annual list of the World’s 100 Most Powerful Women and helped launch and grow ForbesWoman.com, an online channel for professional women. Jenna speaks at conferences and events on women’s leadership topics. She has appeared on CBS, CNBC and MSNBC and contributed to ForbesWoman, Businessweek and Ladies’ Home Journal magazines. She graduated from New York University with a degree in journalism and sociology and was honored with a best in business award from the Society of American Business Editors and Writers (SABEW) in 2012. She coauthored the book “Find and Keep Your Dream Job” and can be found on Twitter, Facebook and Linkedln.