MEDIA CONNECT Interview Series: Scott Olster of Fortune

OlsterQ&A

The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.

 

MEDIA CONNECT: How do you prefer to be contacted? Phone, fax, e-mail? Are there specific days or time of days that you prefer to be contacted? (i.e. What are your cut-off times before and after the show?)
Scott Olster
: E-mail is always best.

 

MC: What do you want to see and when? Catalogs? Galleys? Finished books? Do you want to see all books or only select titles? Please be as specific as possible.
SO: 
I prefer to receive galleys or review books as far in advance as possible. Ideally, electronic copies.

 

MC: What is your lead-time? How far in advance would you like to know about upcoming books?
SO:
 3 months or so is ideal.

 

MC: Do you prefer to deal with one person at each house? If so, who? Or are you open to contact from individual publicists?
SO: 
It doesn’t matter to me too much. It’s always nice to have a go-to person at individual houses, but I am open to pitches from anyone.

 

MC: Who else should we send books or galleys to at the show? (i.e. food producer, lifestyle producer, etc.)
SO:
 Nin-Hai Tseng is our guest contributions editor. She is always on the lookout for guest op-eds and excerpts.

 

MC: Please briefly outline your demographics.
SO: 
58% male, 42% female; 55% make at least $75,000 a year.

 

Scott Olster is a senior editor at Fortune.com, where he oversees the site’s finance and leadership coverage. He joined Fortune in 2010, after earning a graduate degree from Columbia University’s School of Journalism.

 

Related: MEDIA CONNECT Interview Series: Skip Prichard of Leadership Insights

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