MEDIA CONNECT Interview Series: Scott Olster of Fortune


The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.


MEDIA CONNECT: How do you prefer to be contacted? Phone, fax, e-mail? Are there specific days or time of days that you prefer to be contacted? (i.e. What are your cut-off times before and after the show?)
Scott Olster
: E-mail is always best.


MC: What do you want to see and when? Catalogs? Galleys? Finished books? Do you want to see all books or only select titles? Please be as specific as possible.
I prefer to receive galleys or review books as far in advance as possible. Ideally, electronic copies.


MC: What is your lead-time? How far in advance would you like to know about upcoming books?
 3 months or so is ideal.


MC: Do you prefer to deal with one person at each house? If so, who? Or are you open to contact from individual publicists?
It doesn’t matter to me too much. It’s always nice to have a go-to person at individual houses, but I am open to pitches from anyone.


MC: Who else should we send books or galleys to at the show? (i.e. food producer, lifestyle producer, etc.)
 Nin-Hai Tseng is our guest contributions editor. She is always on the lookout for guest op-eds and excerpts.


MC: Please briefly outline your demographics.
58% male, 42% female; 55% make at least $75,000 a year.


Scott Olster is a senior editor at, where he oversees the site’s finance and leadership coverage. He joined Fortune in 2010, after earning a graduate degree from Columbia University’s School of Journalism.


Related: MEDIA CONNECT Interview Series: Skip Prichard of Leadership Insights

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