In this installment of Meet MEDIA CONNECT we spotlight Kristin Clifford, Director of MC Satellite.
MEDIA CONNECT: If you weren’t promoting books, what would you be doing?
Kristin Clifford: I’d like to think I might be writing for a sitcom, but it’s probably a lot more likely that I’d be either an event planner or personal organizer. I love to help other people get their lives in order. It’s probably the most satisfying part of what we do as publicists… helping an author or client see a plan through successfully.
MC: What is one of your favorite quotes?
KC: “It is better to light a single candle than to curse the darkness.”― Eleanor Roosevelt
MC: What was the last book you recommended to someone?
KC: Under the Wide And Starry Sky: A Novel by Nancy Horan published by Ballantine in January. It’s a fictional account of the love story between Robert Louis Stevenson and his very modern American wife, Fanny. I picked up the galley last year at BEA on the advice of publicist extraordinaire Karen Fink, and Nancy was kind enough to sign my book. It’s always nice when you enjoy a book by an author who is “new to you” and when you can say that you’ve had the chance to meet them in person. It gives you an extra sense of connection.
MC: Who’s the most impressive author you’ve ever worked with?
KC: Without a doubt, President Jimmy Carter. We were lucky enough to work with him on three separate occasions. I respect him for his message and also for his respect for the individual. As a former leader of the free world you wouldn’t expect him to connect with his publicity team on a personal level, but he took the time to meet and greet each person who worked on his television tour and thanked us all for supporting him. A real gentleman.
MC: What would you invent to make the world better – or at least more enjoyable?
KC: It’s hardly an invention, but I wish I could encourage more people to smile and connect. Living in New York City, people tend to be focused on getting from point A to point B whether they’re on the street or even just walking down the hall at the office. Smiling, saying hello and thank you to people throughout my day helps me to feel grounded and makes my day a little brighter. Are you familiar with Humans of New York? It’s the same idea: by sharing stories and photos of average New Yorkers we create a connection with those people and are a little less likely to “judge” based on appearance and are willing to see the person behind the visage.
MC: Share one humorous childhood story, feel free to embarrass yourself.
KC: Not a story from childhood, but long enough ago that it sometimes feels like it. About five years after moving to New York, my friend was working as a TV producer for Sally Jessy Raphael and when they did a show on the top hair colorists in NY she drafted me as a test subject. I was able to get my hair colored by Oscar Blandi. When they filmed me at the salon and asked me how I liked it I said, “It’s GORGEOUS! I love it!” and I gave a big dramatic hair flip. My family still makes fun of me and I hope that the clip never sees the light of day again!