President Nixon signed the “War on Cancer” into law in 1971. Nearly half a century and hundreds of billions of dollars later, it looks like we are still fighting a losing battle. Or are we?
What if a natural solution had been discovered, but had just been overlooked by the pharmaceutical industry due to lack of profit potential? Continue reading
By Brian Feinblum, Media Connect CMO
What are the key strategies employed by authors and book marketers to successfully promote books to the media? What can be done to help a book become a best-seller?
Some of these secrets will be revealed at this year’s Book Expo America. A workshop, conducted by Media Connect, one of the nation’s leading book publicity firms, promises to provide helpful insights on the steps one can take to get greater exposure for their book. Continue reading
By Kristin Clifford, Media Connect SVP
I recently lost a close friend. Family really. Taken from us suddenly and far too soon. He was only in his 30s. This wrenching loss has made me take a closer look at my own life and how I live each day. It has made me want to do two things in particular: embrace life and be kind. To me these are keys to living a life of which I can be proud. Continue reading
By Deborah Kohan, Partner at Media Connect
Capturing the interest of an audience can be a tricky endeavor, especially if you are unaccustomed to public speaking. Whether presenting to a ballroom filled with colleagues, sharing your expertise with a classroom of university students or giving an intimate talk at a bookstore, there are essential components to every speaking engagement that can help make it memorable. Continue reading
By Josh Zajdman, Media Connect Publicist
In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon accepted the challenge but, shockingly, it never took place. Yet, there are scores of people who claim to have seen it happen. Continue reading
By Brian Feinblum, Media Connect CMO
If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration: Continue reading
by Madeleine Ball, Media Connect Publicist
If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? Don’t let today’s unpredictable news cycle keep you from getting the word about your book. Continue reading
By Brian Feinblum, Media Connect CMO
Authors need an elevator speech. They will use it to summarize an upcoming book, a current one, and their writing brand. So just what needs to be done to get it right?
At the very least, the elevator speech is factual – it’s an abbreviated summary of your writing career and books. It’s a way to encapsulate your core message. It must be brief – say it in 20 seconds. Continue reading
By Brian Feinblum, Media Connect CMO
Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog? Continue reading
By Brian Feinblum, Media Connect CMO
White supremacists march in Charlottesville. National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.
Every day we see civil rights issues play out in our communities and the media. Continue reading
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