By Brian Feinblum, Media Connect CMO
Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog? Continue reading
By Brian Feinblum, Media Connect CMO
White supremacists march in Charlottesville. National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.
Every day we see civil rights issues play out in our communities and the media. Continue reading
By Deborah Kohan, Partner at Media Connect
If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or a simple vacation. While we all know that organization, a checklist and a timeline are the keys to success in the planning and execution of an event, there are different considerations and tactics for a successful book event. Continue reading
By Brian Feinblum, Media Connect CMO
While recently purchasing a mug with a theme of showcasing famous books that have been banned, I started to realize that we need to pay attention to what’s happening to books today. The new form of book bans comes from commerce in retail outlets, Continue reading
By Josh Zajdman, Media Connect Publicist
Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking up a book and engaging with it. Whether Mark Bowden’s Hue 1968 or J. Chester Johnson’s Auden, the Psalms and Me, you get a front row seat to history and the long-lasting impact or consequences that follow. Continue reading
By Jake Klein, Media Connect Publicist
Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay relevant and effective in a competitive profession. No tool has made more of an impact on public relations professionals, marketers, and authors in the recent past than social media. Continue reading
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT
How does an author make a good impression during a media interview, video, or speaking engagement?
Will the author use humor, wit, new information, outrageous declarations, or the raising of interesting questions to lure you in. Will they tell good stories or have a great way of phrasing things? How about if they have a cool accent, look unusual, dress well, or are very attractive? Maybe their voice is forceful or melodic and perhaps they exude a level of passion and energy in their mannerisms. Any and all of these things can be a key factor in whether a positive impression is made. Continue reading
By David Hahn, Managing Director of MEDIA CONNECT
I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new hires, publishing tidbits and maybe a comment on the weather. It often contains a mention of a movie I’ve seen over the weekend, or a book I’ve just finished. And now and then I throw in a bit of MC history since we’ve been around such a long time and I’m a big believer in passing along a bit of culture that way. Continue reading
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT
Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong. A short-term approach is limiting and harmful and should be avoided at all costs.
To promote a book appropriately, effectively and with your author brand in mind, plan for Continue reading
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT
I must get asked at least once a day by authors: “How do I break through?”
How does one answer that? It takes the following – in combination of some kind: Continue reading
TESTIMONIALS
This was fun. You all did a wonderful job.
— BARBARA BUSH, Author of Barbara Bush: A Memoir
