Best Seller PR Strategies at Book Expo America Panel Previewed

Media Connect at BEA

 

 

 

 

 

 

 

 

By Brian Feinblum, Media Connect CMO

What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book become a best-seller?

Some of these secrets will be revealed at this year’s Book Expo America.  A workshop, conducted by Media Connect, one of the nation’s leading book publicity firms, promises to provide helpful insights on the steps one can take to get greater exposure for their book. Continue reading

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Words to Live By: Be Kind and Dream Big

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By Kristin Clifford, Media Connect SVP

I recently lost a close friend. Family really. Taken from us suddenly and far too soon. He was only in his 30s. This wrenching loss has made me take a closer look at my own life and how I live each day. It has made me want to do two things in particular: embrace life and be kind. To me these are keys to living a life of which I can be proud. Continue reading

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Tips for Becoming a Memorable Speaker

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By Deborah Kohan, Partner at Media Connect

Capturing the interest of an audience can be a tricky endeavor, especially if you are unaccustomed to public speaking. Whether presenting to a ballroom filled with colleagues, sharing your expertise with a classroom of university students or giving an intimate talk at a bookstore, there are essential components to every speaking engagement that can help make it memorable. Continue reading

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Gimmicks Don’t Sell Books

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By Josh Zajdman, Media Connect Publicist

In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon accepted the challenge but, shockingly, it never took place. Yet, there are scores of people who claim to have seen it happen. Continue reading

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16 Ways to Work with a Book Publicist

Book Publicist Handshake

 

 

 

 

 

 

 

 

By Brian Feinblum, Media Connect CMO

If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration: Continue reading

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How Authors Can Break into the News Cycle

Business Book Media

 

 

 

 

 

 

 

 

by Madeleine Ball, Media Connect Publicist

If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? Don’t let today’s unpredictable news cycle keep you from getting the word about your book. Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

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By Brian Feinblum, Media Connect CMO

Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be done to get it right?

At the very least, the elevator speech is factual – it’s an abbreviated summary of your writing career and books.  It’s a way to encapsulate your core message.  It must be brief – say it in 20 seconds. Continue reading

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Can Authors Really Generate a Million Page Views?

author web traffic

 

 

 

 

 

 

 

 

By Brian Feinblum, Media Connect CMO

Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog? Continue reading

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Are You Ready For The Good Fight?

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By Brian Feinblum, Media Connect CMO

White supremacists march in Charlottesville.  National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.

Every day we see civil rights issues play out in our communities and the media. Continue reading

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Planning a Successful Book Event

book-event

 

 

 

 

 

 

 

 

By Deborah Kohan, Partner at Media Connect

If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or a simple vacation.  While we all know that organization, a checklist and a timeline are the keys to success in the planning and execution of an event, there are different considerations and tactics for a successful book event. Continue reading

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