Tips for Becoming a Memorable Speaker

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By Deborah Kohan, Partner at Media Connect

Capturing the interest of an audience can be a tricky endeavor, especially if you are unaccustomed to public speaking. Whether presenting to a ballroom filled with colleagues, sharing your expertise with a classroom of university students or giving an intimate talk at a bookstore, there are essential components to every speaking engagement that can help make it memorable. Continue reading

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Gimmicks Don’t Sell Books

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By Josh Zajdman, Media Connect Publicist

In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon accepted the challenge but, shockingly, it never took place. Yet, there are scores of people who claim to have seen it happen. Continue reading

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16 Ways to Work with a Book Publicist

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By Brian Feinblum, Media Connect CMO

If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration: Continue reading

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How Authors Can Break into the News Cycle

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by Madeleine Ball, Media Connect Publicist

If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? Don’t let today’s unpredictable news cycle keep you from getting the word about your book. Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

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By Brian Feinblum, Media Connect CMO

Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be done to get it right?

At the very least, the elevator speech is factual – it’s an abbreviated summary of your writing career and books.  It’s a way to encapsulate your core message.  It must be brief – say it in 20 seconds. Continue reading

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Can Authors Really Generate a Million Page Views?

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By Brian Feinblum, Media Connect CMO

Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog? Continue reading

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Are You Ready For The Good Fight?

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By Brian Feinblum, Media Connect CMO

White supremacists march in Charlottesville.  National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.

Every day we see civil rights issues play out in our communities and the media. Continue reading

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Planning a Successful Book Event

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By Deborah Kohan, Partner at Media Connect

If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or a simple vacation.  While we all know that organization, a checklist and a timeline are the keys to success in the planning and execution of an event, there are different considerations and tactics for a successful book event. Continue reading

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Honoring Banned Books Week

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By Brian Feinblum, Media Connect CMO

While recently purchasing a mug with a theme of showcasing famous books that have been banned, I started to realize that we need to pay attention to what’s happening to books today.  The new form of book bans comes from commerce in retail outlets, Continue reading

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Author Quotes for Any Occasion

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By Josh Zajdman, Media Connect Publicist

Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking up a book and engaging with it. Whether Mark Bowden’s Hue 1968 or J. Chester Johnson’s Auden, the Psalms and Me, you get a front row seat to history and the long-lasting impact or consequences that follow. Continue reading

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