By Deborah Kohan, Partner at Media Connect
Capturing the interest of an audience can be a tricky endeavor, especially if you are unaccustomed to public speaking. Whether presenting to a ballroom filled with colleagues, sharing your expertise with a classroom of university students or giving an intimate talk at a bookstore, there are essential components to every speaking engagement that can help make it memorable. Continue reading
By Josh Zajdman, Media Connect Publicist
In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon accepted the challenge but, shockingly, it never took place. Yet, there are scores of people who claim to have seen it happen. Continue reading
By Brian Feinblum, Media Connect CMO
If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration: Continue reading
by Madeleine Ball, Media Connect Publicist
If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? Don’t let today’s unpredictable news cycle keep you from getting the word about your book. Continue reading
By Brian Feinblum, Media Connect CMO
Authors need an elevator speech. They will use it to summarize an upcoming book, a current one, and their writing brand. So just what needs to be done to get it right?
At the very least, the elevator speech is factual – it’s an abbreviated summary of your writing career and books. It’s a way to encapsulate your core message. It must be brief – say it in 20 seconds. Continue reading
By Brian Feinblum, Media Connect CMO
Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog? Continue reading
By Brian Feinblum, Media Connect CMO
White supremacists march in Charlottesville. National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.
Every day we see civil rights issues play out in our communities and the media. Continue reading
By Deborah Kohan, Partner at Media Connect
If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or a simple vacation. While we all know that organization, a checklist and a timeline are the keys to success in the planning and execution of an event, there are different considerations and tactics for a successful book event. Continue reading
By Brian Feinblum, Media Connect CMO
While recently purchasing a mug with a theme of showcasing famous books that have been banned, I started to realize that we need to pay attention to what’s happening to books today. The new form of book bans comes from commerce in retail outlets, Continue reading
By Josh Zajdman, Media Connect Publicist
Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking up a book and engaging with it. Whether Mark Bowden’s Hue 1968 or J. Chester Johnson’s Auden, the Psalms and Me, you get a front row seat to history and the long-lasting impact or consequences that follow. Continue reading
TESTIMONIALS
"A big THANK YOU.. we made the New York Times best sellers list for the 3rd week, and better---we moved up to #11 on the hardcover list and made all 3 of the other eligible lists. I credit you and the PR you've garnered for this great victory."
— ADAM MAKOS, Author of A HIGHER CALL
