Social Vending

You have your vending machines.  And then you have your social vending machines.

Pepsi is getting consumers involved in a whole new way with a prototype launch of its social vending machine.  In addition to quenching your own thirst, you can send friends personalized messages or videos along with the gift of a frosty beverage.  A code will be delivered to their cell phones and then they can use it to redeem a drink from said social vending machine.  Another option includes the “Random Acts of Refreshment” which allows the customer to pay it forward and purchase a drink for a totally random stranger.

It will be definitely be interesting to see how both companies and consumers will approach such social media integration.

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