Tackling PR with New Media


By MK Cornfield, Media Connect Publicist

As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring life. He quit his job as a broker in London on a whim and set out on a seemingly crazy and adventurous mission: to travel across the world on $5.00 a day. He depended on the kindness of others to take him from place to place. Throughout his journey, the people he met, the lessons he learned, and the memories he made have all influenced the person he is today. He now gives back in several ways to show people how inspiring and fulfilling life can be.

Leon’s story has not only influenced people across the globe, but it has also influenced me. Getting the opportunity to work with such an inspiring and passionate individual makes my job more fun. I really wanted to do something unique with Leon’s campaign, something that fit with his message.

Being a Millennial, I am always paying attention to social media way more than I am watching the news on television. Social media is a main source of my news. I read magazines and stories through Snapchat, I read breaking news headlines via Twitter, and I watch news stories on Facebook video. When booking Leon for national news, my head immediately went to Snapchat. I thought that it would be neat if I could get him on a worldwide or even a global Snapchat story—something that would reach a different audience.

After a few emails back and forth with Snapchat’s content team, I learned that there was going to be a Random Acts of Kindness Day global story, and I knew that I had to get Leon on as a correspondent for this story. Sure enough, I continued to email Snapchat back and forth, and before I knew it, Leon was making a trip to Snapchat’s LA offices to meet the team!

Leon’s PR campaign has been a holistic one – a blend of traditional and social media – and includes an upcoming appearance on The Social March 15th. He recently appeared on nearly 20 local  and syndicated television shows, including the nationally syndicated Fox NewsEdge, CBS-TV in Kansas City, Fox-TV in Detroit, CBS-TV in Green Bay, and Fox-TV in Cincinnati. He also was interviewed by 20 radio shows, including: Sirius XM Radio, WGN in Chicago, KFI-AM in Los Angeles, KOGO in San Diego, and KOA in Denver.

Booking Leon on Snapchat might not have been quite the same as booking him on a national television show, but I’m glad I thought outside the box to get Leon a way to share his story in a unique way. To see just what Leon has planned for Random Acts of Kindness Week, check out Snapchat’s global story going live on February 17th.

This entry was posted in General, Public Relations, Social Media and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.