Tag Archives: authors

Why Will the Media Want to Talk to You About Your Book?

                By Brian, Feinblum, Media Connect CMO Does your book solve a problem, reveal a secret, give rise to a breakthrough idea, entertain, enlighten, inspire, or help us be better people?  If not, why … Continue reading

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What Floor Will Your Author Elevator Speech Take You To?

                By Brian Feinblum, Media Connect CMO Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be … Continue reading

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A Message To Authors: Paddle Through It

                  By Brian Feinblum, Chief Marketing Officer, SVP The moment fear turns into exhilaration is an amazing one. I felt it several times during my family vacation to Cape Cod this past … Continue reading

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6 Ways Authors Can Optimize Their LinkedIn Profiles

By Anna Patrick, Digital Publicist and Social Media Strategist The following set of best practice tips appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   Few know that LinkedIn is older than … Continue reading

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Author Q&A: Kay Koplovitz Shares Her Expert Tips For Entrepreneurs

  Kay Koplovitz, who founded USA Networks, served as its CEO and was the first woman to serve as the president of a TV network, is the co-founder of Springboard Enterprises, a non-profit dedicated to helping women entrepreneurs raise funds. … Continue reading

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#AuthorSay: How a Simple Hashtag Propelled the Biggest Debate in Publishing

photo credit By Anna Patrick, Digital Publicist and Social Media Strategist   Self publishing versus traditional publishing: the debate has been raging in the publishing industry for some time, and the embers of each new argument only further kindle the … Continue reading

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Author Q&A: Five-time Bestselling Author Discusses Civil Trial Lawyer, Fred Levin

By Brian Feinblum, Chief Marketing Officer In his new book And Give Up Showbiz? How Fred Levin Beat Big Tobacco, Avoided Two Murder Prosecutions, Became a Chief of Ghana, Earned Boxing Manager of the Year, and Transformed American Law, five-time … Continue reading

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10 Authors You Need To Follow On Twitter And Their Strategies Worth Stealing

By Anna Patrick, Digital Publicist   We can trust authors to pen hundreds of pages without batting an eyelash. But how does their craft stand the test of a 140 character limit? Twitter poses a unique challenge for authors who … Continue reading

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Author Q&A: New Book Lends Insight On Global Terrorism

By Brian Feinblum, Chief Marketing Officer   MEDIA CONNECT has promoted thousands of authors and books over the years, but few have managed to educate me the way a new book on the subject of terrorism has.

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Should You Attend Writers Conferences?

By Brian Feinblum, Senior Vice President and Marketing Officer   I recently attended the Willamette Writers Conference where I spoke before 50 eager self-published authors, talking about how one can make his or her book marketable and how to promote … Continue reading

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