Tag Archives: book pr

Author Quotes for Any Occation

                By Josh Zajdman, Media Connect Publicist Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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Why I Work by David Hahn

By David Hahn, Managing Director of MEDIA CONNECT I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

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