Tag Archives: book pr

How Do We Make America a Book Nation?

Posted on June 20, 2018 by Media Connect

                By Brian Feinblum, Media Connect CMO There’s a statistic that’s been floating around for a few years that is disturbing. Approximately 1 in 4 people last year in the United States did … Continue reading →

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Best-Selling Book PR Strategies & Tips: Lessons From Book Expo Workshop By Media Connect

Posted on June 5, 2018 by Media Connect

                By Brian, Feinblum, Media Connect CMO Senior members of Media Connect led a wonderful panel on best-selling book publicity strategies and tips at Book Expo America, the biggest annual trade show for … Continue reading →

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Gimmicks Don’t Sell Books

Posted on March 13, 2018 by Media Connect

                By Josh Zajdman, Media Connect Publicist In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon … Continue reading →

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16 Ways to Work with a Book Publicist

Posted on February 16, 2018 by Media Connect

                By Brian Feinblum, Media Connect CMO If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration:

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What Floor Will Your Author Elevator Speech Take You To?

Posted on January 26, 2018 by Media Connect

                By Brian Feinblum, Media Connect CMO Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be … Continue reading →

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Author Quotes for Any Occasion

Posted on September 20, 2017 by Media Connect

                By Josh Zajdman, Media Connect Publicist Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking … Continue reading →

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The 5 Influencers All Publicists Should Follow

Posted on September 13, 2017 by Media Connect

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading →

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Why I Work by David Hahn

Posted on August 8, 2017 by Media Connect

By David Hahn, Managing Director of MEDIA CONNECT I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new … Continue reading →

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Good Book Publicity Is Really A Marathon Not A Sprint

Posted on July 10, 2017 by Media Connect

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading →

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How Do Authors Break Through?

Posted on June 13, 2017 by Media Connect

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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