Tag Archives: book pr

Why I Work by David Hahn

By David Hahn, Managing Director of MEDIA CONNECT I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

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Interview With Rodney Walker, Author of “A New Day One”

According to a 2013 article in the New York Times, roughly two-thirds of foster care children do not attend college. Having grown up in fifteen different foster homes on Chicago’s South Side, Rodney J. Walker is no stranger to these … Continue reading

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Interview with Don Ake, author of “Just Make Me A Sammich”

Interview with Don Ake, author of Just Make Me A Sammich. Q: What inspired you to write this book? A: Even though I eventually wanted to write a book, I never intended to write this one.  I started Ake’s Pains … Continue reading

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