Tag Archives: book pr

Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Tackling PR with New Media

By MK Cornfield, Media Connect Publicist As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring … Continue reading

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Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

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Interview With Rodney Walker, Author of “A New Day One”

According to a 2013 article in the New York Times, roughly two-thirds of foster care children do not attend college. Having grown up in fifteen different foster homes on Chicago’s South Side, Rodney J. Walker is no stranger to these … Continue reading

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Interview with Don Ake, author of “Just Make Me A Sammich”

Interview with Don Ake, author of Just Make Me A Sammich. Q: What inspired you to write this book? A: Even though I eventually wanted to write a book, I never intended to write this one.  I started Ake’s Pains … Continue reading

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Follow The 2016 Literary Calendar

By Brian Feinblum, Chief Marketing Officer, SVP 2016 has many special dates, anniversaries, and honorary moments that should be celebrated, especially when it comes to those related to books. How will you make the most of these days? Beware of … Continue reading

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Interview with Carol Brooks, Editor-in-Chief at First for Women

Carol has served as Editor-in-Chief of First for Women, a national consumer women’s magazine with an audience of 3.4 million, for the past 14 years. In May, she launched Simple Grace, a national consumer Christian women’s monthly magazine with an … Continue reading

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MEDIA CONNECT Interview Series: Matt Holt, Publisher at Wiley

The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   MEDIA CONNECT: Do you mind being approached by an author directly instead of through an agent? Matt Holt: Direct communication with … Continue reading

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