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Blogroll
Tag Archives: book promotion
Interview with Author Michelle Staubach Grimes
Michelle Staubach Grimes grew up in a household where she saw firsthand how hard work and sacrifice needs to be made to achieve success — or even stardom. Her dad is a … Continue reading
Best Seller PR Strategies at Book Expo America Panel Previewed
By Brian Feinblum, Media Connect CMO What are the key strategies employed by authors and book marketers to successfully promote books to the media? What can be done to help a book … Continue reading
Posted in Public Relations, publishing
Tagged book expo america, book promotion, book publicity, media connect, publishing, publishing industry
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How Authors Can Break into the News Cycle
by Madeleine Ball, Media Connect Publicist If it’s not the latest on capitol hill, a natural disaster, or a mind-blowing investigation, how can authors and experts grab the attention of the press? … Continue reading
Posted in General, Public Relations
Tagged Author News, Author PR, book coverage, book promotion, National Media
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Are You Ready For The Good Fight?
By Brian Feinblum, Media Connect CMO White supremacists march in Charlottesville. National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. … Continue reading
Posted in Uncategorized
Tagged ADL, Anti-Defamation League, book promotion, civil rights, Jennifer Erwitt, Jonathan Greenblatt, Rick Smolan, The Good Fight
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The 5 Influencers All Publicists Should Follow
By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading
Posted in General, Public Relations
Tagged book pr, book promotion, book publicity, media connect, pr
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Good Book Publicity Is Really A Marathon Not A Sprint
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong. A short-term approach is limiting and harmful and should be avoided at … Continue reading
Posted in General, Public Relations
Tagged book pr, book promotion, book publicity, media connect, publishing
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How Do Authors Break Through?
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors: “How do I break through?” How does one answer that? It takes the following – in combination of some kind:
Posted in Public Relations, Uncategorized
Tagged become a bestseller, bestselling author, book marketing, book pr, book promotion, book publicity, breakthrough book
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To Promote Your Book, Be Outrageous!
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading
Posted in General, Media, Public Relations, Uncategorized
Tagged Author Media Coverage, Author Publicity, author success, book coverage, book promotion, book publicity
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What Color is Your Book Marketing Parachute?
By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute: A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week. Over 10 million copies … Continue reading
Posted in General, Public Relations
Tagged Advertise a book, book marketing, book pr, book promotion, Richard N. Bolles, What Color is Your Parachute
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Using Twitter for Effective Book Promotion
By Sarah Citrenbaum, Publicist When used effectively, social media is a game changer when it comes to book promotion. Twitter in particular is one of the most powerful ways for authors to raise awareness about their work. By posting about … Continue reading
