Tag Archives: book promotion

Are You Ready For The Good Fight?

                By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT White supremacists march in Charlottesville.  National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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What Color is Your Book Marketing Parachute?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies … Continue reading

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Using Twitter for Effective Book Promotion

By Sarah Citrenbaum, Publicist When used effectively, social media is a game changer when it comes to book promotion. Twitter in particular is one of the most powerful ways for authors to raise awareness about their work. By posting about … Continue reading

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The Hidden Symphony Behind a Book’s Success

By Adrienne Fontaine, publicist   A friend of mine recently sent me the link to a New York Observer article on Adelle Waldman’s debut novel The Love Affairs of Nathaniel P. I had given this friend my copy of the … Continue reading

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Meet our MEDIA CONNECT Team: Anna Patrick

In this week’s Meet MEDIA CONNECT profile we spotlight assistant digital publicist Anna Patrick. MEDIA CONNECT: Is there a person or event that shaped you to be who you are today? How so? Anna Patrick: I would say that aside … Continue reading

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