Tag Archives: book publicity

Gimmicks Don’t Sell Books

                By Josh Zajdman, Media Connect Publicist In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon … Continue reading

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16 Ways to Work with a Book Publicist

                By Brian Feinblum, Media Connect CMO If authors hire a publicist – or work with one their publisher assigned to them – they should take the following into consideration:

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What Floor Will Your Author Elevator Speech Take You To?

                By Brian Feinblum, Media Connect CMO Authors need an elevator speech.  They will use it to summarize an upcoming book, a current one, and their writing brand.  So just what needs to be … Continue reading

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Author Quotes for Any Occasion

                By Josh Zajdman, Media Connect Publicist Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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How Do Authors Break Through?

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT I must get asked at least once a day by authors:  “How do I break through?” How does one answer that?  It takes the following – in combination of some kind:

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To Promote Your Book, Be Outrageous!

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Everyone knows that a book stands a better chance of getting attention if it: • Is written by a celebrity, best-selling author, or leading expert. • Features something newsworthy. • Sounds … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

By David Hahn, Managing Director of MEDIA CONNECT Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I! So naturally I’m very excited to visit the Deep South for a … Continue reading

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