Tag Archives: book publishing

Reflecting On The Book Publicity World’s Last 25 Years

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  … Continue reading

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MEDIA CONNECT Interview Series: Matt Holt, Publisher at Wiley

The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   MEDIA CONNECT: Do you mind being approached by an author directly instead of through an agent? Matt Holt: Direct communication with … Continue reading

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MEDIA CONNECT Interview Series: Ellen Kadin, Executive Editor at AMACOM

The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   MC: Do you mind being approached by an author directly instead of through an agent? Ellen Kadin: Not at all.   … Continue reading

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MEDIA CONNECT Interview Series: Tom Miller, Literary Agent with Sanford J. Greenburger Associates

 The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here. MEDIA CONNECT: What information do you need from an author on their initial contact with you? Tom Miller: I prefer to get … Continue reading

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What to Do When You Can’t Finish a Book

photo credit By Adrienne Fontaine, Senior Publicist   I’m in a lull. The last book that I read in its entirety was Jhumpa Lahiri’s The Lowland, which I highly recommend. Since then, I’ve been stuck on page 384 of Remembrance … Continue reading

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Should You Attend Writers Conferences?

By Brian Feinblum, Senior Vice President and Marketing Officer   I recently attended the Willamette Writers Conference where I spoke before 50 eager self-published authors, talking about how one can make his or her book marketable and how to promote … Continue reading

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5 of the Worst Romantic Match-Ups in Literature

By Alexandra Israel, Publicist   Confession: I’ve been on a Thomas Hardy kick. I recently finished Tess of the D’Urbervilles, and now I’ve begun reading Jude The Obscure. What inspired this blog post was thinking about Hardy’s match-up of characters - he likes … Continue reading

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From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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The Lit Has Hit The Fan (Fiction)

photo credit By Dee Donavanik, Publicity Director   Has fan fiction officially become mainstream? The buzz over Fifty Shades of Grey has finally died down a bit, but with an upcoming movie in production it’s still making the occasional headline. By … Continue reading

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Is There An Urgency To Your Book Publicity?

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer   Benjamin Franklin, who seemingly invented everything –the post office, lighting rod, bifocals, odometer, and a stove to name a few– once said words to the effect of “Don’t … Continue reading

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