Tag Archives: media connect

Why Will the Media Want to Talk to You About Your Book?

                By Brian, Feinblum, Media Connect CMO Does your book solve a problem, reveal a secret, give rise to a breakthrough idea, entertain, enlighten, inspire, or help us be better people?  If not, why … Continue reading

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How Do We Make America a Book Nation?

                By Brian Feinblum, Media Connect CMO There’s a statistic that’s been floating around for a few years that is disturbing. Approximately 1 in 4 people last year in the United States did … Continue reading

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Interview with Author Dick Cantwell

                Dick Cantwell is among the most well-respected and experienced craft brewers, co-founding Elysian Brewing Company in 1996, where he served as head brewer until its sale to Anheuser-Busch in 2015. A three-time winner … Continue reading

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Interview With Author Sylvie Beljanski

                President Nixon signed the “War on Cancer” into law in 1971. Nearly half a century and hundreds of billions of dollars later, it looks like we are still fighting a losing battle. … Continue reading

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Best Seller PR Strategies at Book Expo America Panel Previewed

                By Brian Feinblum, Media Connect CMO What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book … Continue reading

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Gimmicks Don’t Sell Books

                By Josh Zajdman, Media Connect Publicist In 1927, a French publisher offered the incomparable Georges Simenon money to spend 3 days and 3 nights in a glass cage… writing his next novel. Simenon … Continue reading

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The 5 Influencers All Publicists Should Follow

                By Jake Klein, Media Connect Publicist Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay … Continue reading

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Why I Work by David Hahn

By David Hahn, Managing Director of MEDIA CONNECT I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new … Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at … Continue reading

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Think Like a Journalist

By Steve Matteo, Publicity Director Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author … Continue reading

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