Tag Archives: Media

From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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27 Tips to Help You Pitch the Media

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading

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Extra! Extra! 6 Great Newsroom Films

photo credit By Adrienne Fontaine, publicist As publicists, we correspond with reporters and editors in various newsrooms on a daily basis. Part of being a publicist is keeping up with the daily news, whether by reading newspapers, watching TV news … Continue reading

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50 Things The News Media Wants

photo credit By Brian Feinblum, Chief Marketing Officer and Senior Vice President   Whether you’re an author, a publicist, or a media consumer, chances are you can’t read the media’s mind. When it comes to hitting it big with the … Continue reading

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Brooklyn Book Festival

In New York this Sunday (9/18)? If you’re looking for a free and fun event in Brooklyn, you should check out the largest free literary event in New York, the sixth annual Brooklyn Book Festival. The BKBF is held at … Continue reading

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Celebrate: Social Media Day (6/30/2011)

If you live in New York and are at all involved or immersed in social media, you should take time out of your evening on June 30, 2011 to celebrate Social Media Day, hosted and organized by Mashable. Fear not … Continue reading

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Duped!

How closely do people pay attention to the press release?  On NPR’s music blog The Record, Frannie Kelley tells a great story of how a ridiculously fake bio for an actual band went insanely viral. The headline of the release … Continue reading

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Are You LinkedIn?

According to a Tweet that I came across from Guy Kawasaki (check out his new book here), LinkedIn has reached 100 million users. Read the rest of this entry for an interesting infographic via Holy Kaw! and Mashable.

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