Tag Archives: pitching

A Midwesterner’s Guide To Polite Persistence In PR

photo credit By Emily Labes, Associate Publicist I am from Cleveland. Anyone who has spent more than 15 minutes with me knows that. Typical of most Clevelanders, when people ask me where I’m from, I’m most inclined to talk about … Continue reading

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27 Tips to Help You Pitch the Media

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading

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Duped!

How closely do people pay attention to the press release?  On NPR’s music blog The Record, Frannie Kelley tells a great story of how a ridiculously fake bio for an actual band went insanely viral. The headline of the release … Continue reading

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