Tag Archives: pr

MEDIA CONNECT Interview Series: Jim Pawlak of Biz Books

The following Q&A appeared in the the latest edition of the MEDIA CONNECT newsletter. To subscribe for future editions, click here.   MEDIA CONNECT: Do you prefer being pitched by email or are you open to phone calls? Jim Pawlak: Email.   MC: … Continue reading

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Museum of Public Relations Founder Discusses the Evolution of PR

photo credit Shelley Spector has been on a mission to establish and expand the Museum of Public Relations. She founded it in 1997, and recently moved into a space at Baruch College in New York City. Our own firm has … Continue reading

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Is “Going Tabless” Possible For Publicists?

photo credit   By Dee Donavanik, Publicity Director “To be fully present on the internet at any given moment is a very rare thing,” claims James Hamblin, an editor at The Atlantic in a recent video. He explains that by trying … Continue reading

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From College Grad to Book Publicist: How I Did It

By Cori Cagide, Associate Publicist It’s college graduation season. For many recent and upcoming graduates, the biggest question remains: “What do I do now?” As a communications major with a concentration in public relations and a minor in digital communication … Continue reading

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The Hidden Symphony Behind a Book’s Success

By Adrienne Fontaine, publicist   A friend of mine recently sent me the link to a New York Observer article on Adelle Waldman’s debut novel The Love Affairs of Nathaniel P. I had given this friend my copy of the … Continue reading

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Is There An Urgency To Your Book Publicity?

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer   Benjamin Franklin, who seemingly invented everything –the post office, lighting rod, bifocals, odometer, and a stove to name a few– once said words to the effect of “Don’t … Continue reading

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27 Tips to Help You Pitch the Media

photo credit By Brian Feinblum, Senior Vice President and Marketing Officer Sometimes we get into a slump when it comes to pitching, or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy … Continue reading

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6 Books From Our Adolescence That We Would Reread

  There is always that one book that silently tugs at your heart strings whenever someone asks the familiar, “What’s your favorite book?” Maybe you pause and give off a slight smile at the thought of a favorite character, or … Continue reading

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“Streak”ing or Stalking? How Publicists Can Use Gmail’s New Plugin, Streak

photo credit By Dee Donavanik, Publicity Director of MEDIA CONNECT DC   Recently there has been a lot of discussion about Streak, a new Gmail extension which, according to mediabistro, “allows you to be even more OCD over pitches.” Like … Continue reading

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Extra! Extra! 6 Great Newsroom Films

photo credit By Adrienne Fontaine, publicist As publicists, we correspond with reporters and editors in various newsrooms on a daily basis. Part of being a publicist is keeping up with the daily news, whether by reading newspapers, watching TV news … Continue reading

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