Tag Archives: publishing industry

Best Seller PR Strategies at Book Expo America Panel Previewed

                By Brian Feinblum, Media Connect CMO What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book … Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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Kindle Unlimited: Critics Weigh In On Amazon’s New e-Book Subscription

  By Nicole Martineau, Publicist   Last week, Amazon announced the launch of Kindle Unlimited, a new e-book service that allows customers to read as many books as they want from a digital library of over 600,000 titles and thousands … Continue reading

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From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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Everything​’s Coming Up Amy: Book Events To Watch Out For

  photo credit By Kristin Clifford, Partner, and Director of MC Satellite   September used to mark the premiere for that year’s television season – and that was really it! There was no such thing as a mid-season launch or summer … Continue reading

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How To Publish For Profit

By Brian Feinblum, Senior Vice President and Marketing Officer   Publishing for Profit: Successful Bottom-Line Management for Book Publishers launched its fifth edition, and any small publisher looking to survive or grow will find the guidance and resources useful. The … Continue reading

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