Tag Archives: publishing industry

How a Masters in Publishing Led to a Career in Book Publicity

by Cheryl Lew, Media Connect Publicist I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a … Continue reading

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Kindle Unlimited: Critics Weigh In On Amazon’s New e-Book Subscription

  By Nicole Martineau, Publicist   Last week, Amazon announced the launch of Kindle Unlimited, a new e-book service that allows customers to read as many books as they want from a digital library of over 600,000 titles and thousands … Continue reading

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From the Archives: Malcolm Gladwell, Ambassadors and the Power of Small Groups

photo credit By David Hahn, Managing Director   Like many people I’m a big fan of Malcolm Gladwell.  The Tipping Point is such a great book, not only for marketers but also helps you identify where you are on the … Continue reading

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Everything​’s Coming Up Amy: Book Events To Watch Out For

  photo credit By Kristin Clifford, Partner, and Director of MC Satellite   September used to mark the premiere for that year’s television season – and that was really it! There was no such thing as a mid-season launch or summer … Continue reading

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How To Publish For Profit

By Brian Feinblum, Senior Vice President and Marketing Officer   Publishing for Profit: Successful Bottom-Line Management for Book Publishers launched its fifth edition, and any small publisher looking to survive or grow will find the guidance and resources useful. The … Continue reading

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