Twitter is one of my favorite social platforms. It has an incredible reach, and makes me feel like I have a voice that’s being heard – at least by my immediate followers. That said, Twitter, like other social platforms and networking tools, can be dangerous when not handled properly.
While Ashton Kutcher’s series of Twitter missteps flooded my feeds for a short while, I was surprised that I had not heard of some of the other Tweetastrophes, like those from the Red Cross, or from Kenneth Cole.
Reading through the article, my favorite tweet/lesson was from the Red Cross. They handled the issue, showed they had a sense of humor, and in the end, found a way to leverage the tweet by working with Dogfish Head on a fundraising effort.
Care to share any examples of companies that should think before tweeting?