How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld – or maybe Barnes & Noble Land. Wouldn’t you bring your family and friends to a place that celebrates ideas and creativity, that honors the written word and free speech, and that makes reading fun?
This past week I had the pleasure of taking my wife and two young kids to several theme parks in Orlando.
Never mind that the parks only cater to people who can afford to drop $100 per person per day, who pay for the right to then purchase overpriced food and licensed products that further promote their properties. I also had to pay the tourist tax (speeding ticket) for trying to turn a 180-mile trek to Boynton Beach from the parks into a quicker excursion. We had a great time and know we’ll be back again – -albeit with a lighter wallet.
The theme parks have the right idea – they hype their existing content and repackage it in a way that makes it appealing to all ages. If movie studios can do this, why not publishers or those in the book industry?
Books connect to everything because they are written about everything – real and imagined, past, present, and future. A theme park can show what a book looks like in different languages. It can show us how books are treated globally or culturally. It can show us how books entertain, educate, enlighten, or inspire. Books, like the Bible, can be powerful, or they can be merely thrill-seeking, like Fifty Shades of Grey. The park can reflect a diversity of thought, significance, creativity, and commercialism.
Maybe bookstores should be turned into theme parks. Then they’d become entertaining destinations and people would want to be where books are.
Publishing has a lot to play with. It has tradition. It has so many facets to explore – the legal side, the cultural side, literacy, how books influence people and societies, and how our history is preserved in books. There are millions of words in millions of books and not one theme park is dedicated to them.
We have grand museums, mainly dedicated to art, history, and science. We have immense zoos and circuses to highlight nature and animals. Every industry has a hall of fame. Businesses have conventions. There are county fares, championship sporting events, and theme parks, and amusement parks and huge concert arenas. But no publishing theme parks.
Can’t we muster together a little bit of Trump extravagance and apply it to books and come up with a place that exceeds what is offered at the biggest palaces of fun in the world?
The parks could be divided into so many unique sections that highlight interesting aspects of the book industry, such as:
· Ranking the best-sellers of all time
· Examining historically-significant books
· The evolution of publishing technology
· The history of the printed word
· The future of books and all formats
· Books turned into audiobooks, TV shows, movies, plays, etc.
· How books are written
· How they are acquired, edited, packaged, sold, promoted
· E-book mania
· Era-specific books such as 18th century romantic poets or 1950’s Sci-fi
· Region-specific books such as those by or about the south
· Book-specific such as Catcher in the Rye or Chicken Soup for the Soul
· Author-specific such as the works of John Grisham or Janet Evanovich
· Genre-specific such as what’s new in erotic vampire thrillers or diet and fitness
Think of what can be sold:
· Stuffed animals of book characters
· Replicas of things referenced in the books
· …and BOOKS!
There can be displays that include:
· Book showcases
· Tricia contests
· Historic manuscripts, printing presses, e-book devices
Maybe there’d be a university on site, a special academy that is a school for writers and those who want to work in the book publishing industry.
There could be sections for adults and children. There could be sections of books highlighting industries such as automotive, gardening, or sales. There could be a hobby section, a fantasy section, a children’s section – really, you could put anything in the park as long as it relates to books. And everything connects to books.
Of course,, some might say the best way to honor books is to buy and read them, share them, and live them. But imagine a place where bibliophiles can call home, a place that is part library, bookstore, e-reader, Web site, Disney, Vegas, Indy 500, Miss America Pageant, Mall of the Americas, Mardi Gras, and Time Square?
Take me to BookWorld – or write a book about such a place. BookWorld should exist and needs to. Books are still popular but they also are under many threats. It is not government censorship or Communism or war that threatens us. It is cultural laziness, a degraded education system, economics, and entertainment competition that puts books in danger. BookWorld could be a great boost not only for the publishing industry, but it can be fun for the whole family.
- By Brian Feinblum, Media Connect’s SVP and chief marketing officer, originally posted this on his blog, http://www.BookMarketingBuzzBlog.blogspot.com © 2013