Where Are They Now? – David Thalberg [PTA Alumni Interview Series]

Planned Television Arts has provided many a beginning in the world of public relations. In celebration of our 50th anniversary and new name, we reached out to some former PTA staff members to gather their memories of their time at Planned Television Arts.

Where is he now?
Executive Director/Strategic Development at Krupp Kommunications

On his favorite campaign at PTA . . .
Pol Martin “Canada’s Greatest Chef!” This was his first American cookbook – one of the first placements I booked him on was “Live with Regis & Kathie Lee.” His big “thing” was flambe. When he poured the cognac, a huge flame went up and Regis went nuts – he loved Pol!

There was a season when I worked with both Smokey Robinson and Yogi Berra. Great times, particularly hanging out with Smokey and his manager. Amazing stories were shared.

The single greatest technological advancement since his time at PTA . . .
Has anyone replied anything OTHER than the Internet/email? So to be different, I’ll go with the single cup coffee machine. That was a game changer!

Additional Memories Worth Sharing . . .
So many stories….
I was given my best nickname ever at PTA (by Jeff Ross Jacomowitz): Tbird. Still called that by many. My first desk was the box our first computer came in. It sat by the refrigerator and I had to move it when anyone wanted something from the fridge.

We had a rule in the early days: “No bad news accepted after 3:00pm on Fridays.” It was a great rule. I made terrific friends at PTA (and Ruder Finn) over the years and gained invaluable experience. Listen & learn…

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