By Nicole Martineau, Publicist
This past July, book lovers across America awoke to the devastating news that the popular book-giving project, World Book Night, will suspend its operations. But thanks to a recent collaboration of top literacy advocates, bookworms have a brand new reading event to look forward to.
Penguin Random House, the National Book Foundation, Mashable and GoodReads have come together to launch National Readathon Day, a “marathon reading session” set to take place on Saturday, January 24 from noon to 4:00pm EST.
During the Readathon, participants will gather and read at homes, libraries, bookstores, schools, and other venues to raise awareness of illiteracy in America and support the efforts of the National Book Foundation.
According to the U.S. Department of Education, illiteracy is a serious problem in the United States: 14 percent of Americans, or 32 million people, cannot read. The National Book Foundation hopes to combat these alarming statistics through signature programs like BookUp, the National Book Awards, 5 Under 35, the Innovations in Reading Prize and NBA On Campus.
Advocates have been using #TimetoRead, the official hashtag of the Readathon, to spread the word on social media. According to Ad Week, as of January 16,2015, $20,000 has already been raised since the launch of the program.
So if there’s a book you’ve been itching to read, January 24 is the perfect day to start! To see a list of participating venues or to learn more about the event, visit their site here.
MEDIA CONNECT publicists will also be participating, join us on social media using #TimeToRead with your book choice and progress – we will be tweeting from @FPmediaconnect!
Related: World Book Night 2014 Recap