Case Studies

 

BEST SELLERS

 

Connectedness and Contagion: Protecting the Financial System from Panics

Connectedness and Contagion: Protecting the Financial System from Panics

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.† He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements.†

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Calculated Risk: The Modern Entrepreneurís Handbook

Calculated Risk: The Modern Entrepreneurís Handbook

How does an entrepreneur take any idea and turn it into a profitable venture?† What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of Americaís top traders, Michael J. Palumbo, called Calculated Risk:† The Modern Entrepreneurís Handbook.† The book helps founders and executives navigate todayís business climate from idea conception through funding, expansion, and exiting.

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The Courage Solution

The Courage Solution

MEDIA CONNECTís campaign for Mindy Mackenzieís The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi.

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Altered Genes, Twisted Truth

Altered Genes, Twisted Truth

MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Drukerís book Altered Genes, Twisted Truth. The book tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its productsĖand get them onto our dinner plates. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media and the organization of three press conferences, which featured preeminent primatologist Dr. Jane Goodall as a special guest. These press conferences took place in Washington, DC, Toronto, and Salt Lake City, UT.††

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Howard Schatz: 25 Years

Howard Schatz: 25 Years

Brilliant photographer Howard Schatz was promoted by Media Connect several years ago for his award-winning book, At The Fights (Sports Illustrated). Media Connect was retained to promote the quarter-century anniversary work of the prominent artist and his stunning two-volume, 1,100-image boxed set, Howard Schatz: 25 Years (Glitterati) in 2015.

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TESTIMONIALS

It was a fabulous effort and the results, which will be a benefit to us for quite some time, were outstanding. You managed to draw important attention to the book and David, and in the process, created terrific opportunities for us to tell the company's success story. It doesn't get better than that!
— STEPHEN P. BURGAY, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.