Case Studies

 

BEST SELLERS

 

Get the Most Out of Retirement

Get the Most Out of Retirement

MEDIA CONNECT is helping people plan for retirement through the promotion of AARP’s and ABA’s newest collaboration, Get the Most Out of Retirement: Checklist for Happiness, Health, Purpose, and Financial Security (AARP/American Bar Association) by expert Sally Balch Hurme.  A recent retiree herself and the bestselling author of Checklist for My Family, Hurme packs this book with the tools and knowledge needed to not only transition well into retirement but also how to make the most out of this new life adventure.  Campaign highlights include: Yahoo Finance, Telemundo.com, Forbes and US News and World Report.

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The Ultimate Guide to Raising Teens and Tweens

The Ultimate Guide to Raising Teens and Tweens

Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield). Through the course of the campaign, we connected Doug and his book with top national outlets, including: Publishers Weekly, Scholastic Instructor Magazine, The Wall Street Journal, Portland Book Review, Midwest Book Review, North Carolina Times-News, Family Time Magazine, Pittsburgh Parent, and Western NY Family Magazine.  Additionally, MC secured radio interviews with shows that reach millions of listeners.  The Ultimate Guide to Raising Teens and Tweens became an Amazon bestseller in multiple categories within its first week for both the paperback and kindle versions. 

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Authentic Negotiating: The Three Keys To True Negotiating Success & How To Achieve Them

Authentic Negotiating: The Three Keys To True Negotiating Success & How To Achieve Them

MEDIA CONNECT conducted a boutique campaign for Corey Kupfer’s book, Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them (2017). The book leads readers to authentic success in negotiating, in business, and in life. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.

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The War on Science

The War on Science

Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote The War On Science:  Who’s Waging It, Why It Matters, and What We Can Do About ItOtto is cofounder and producer of the US presidential Science Debates, the largest political initiative in the history of science. He is also an award-winning novelist and screenwriter, best known for writing and co-producing the Academy Award-nominated House of Sand and Fog.

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Connectedness and Contagion: Protecting the Financial System from Panics

Connectedness and Contagion: Protecting the Financial System from Panics

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.  He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements. 

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TESTIMONIALS

I was so impressed with the return on our investment. PTA handled our national ambassador with the utmost professionalism.
— LIZ GRECO-ROCKS, VP, Communications - American Foundation for the Blind