Case Studies

 

BEST SELLERS

 

Authentic Negotiating: The Three Keys To True Negotiating Success & How To Achieve Them

Authentic Negotiating: The Three Keys To True Negotiating Success & How To Achieve Them

MEDIA CONNECT conducted a boutique campaign for Corey Kupferís book,†Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them†(2017). The book leads readers†to authentic success in negotiating, in business, and in life. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.

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The War on Science

The War on Science

Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote The War On Science:† Whoís Waging It, Why It Matters, and What We Can Do About It.†Otto is cofounder and producer of the US presidential Science Debates, the largest political initiative in the history of science. He is also an award-winning novelist and screenwriter, best known for writing and co-producing the Academy Award-nominated House of Sand and Fog.

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Connectedness and Contagion: Protecting the Financial System from Panics

Connectedness and Contagion: Protecting the Financial System from Panics

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.† He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements.†

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Calculated Risk: The Modern Entrepreneurís Handbook

Calculated Risk: The Modern Entrepreneurís Handbook

How does an entrepreneur take any idea and turn it into a profitable venture?† What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of Americaís top traders, Michael J. Palumbo, called Calculated Risk:† The Modern Entrepreneurís Handbook.† The book helps founders and executives navigate todayís business climate from idea conception through funding, expansion, and exiting.

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The Courage Solution

The Courage Solution

MEDIA CONNECTís campaign for Mindy Mackenzieís The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi.

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TESTIMONIALS

All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services