Case Studies

 

BEST SELLERS

 

Calculated Risk: The Modern Entrepreneur’s Handbook

Calculated Risk: The Modern Entrepreneur’s Handbook

How does an entrepreneur take any idea and turn it into a profitable venture?  What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of America’s top traders, Michael J. Palumbo, called Calculated Risk:  The Modern Entrepreneur’s Handbook.  The book helps founders and executives navigate today’s business climate from idea conception through funding, expansion, and exiting.

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The Courage Solution

The Courage Solution

MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi.

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Altered Genes, Twisted Truth

Altered Genes, Twisted Truth

MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Altered Genes, Twisted Truth. The book tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products–and get them onto our dinner plates. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media and the organization of three press conferences, which featured preeminent primatologist Dr. Jane Goodall as a special guest. These press conferences took place in Washington, DC, Toronto, and Salt Lake City, UT.  

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Howard Schatz: 25 Years

Howard Schatz: 25 Years

Brilliant photographer Howard Schatz was promoted by Media Connect several years ago for his award-winning book, At The Fights (Sports Illustrated). Media Connect was retained to promote the quarter-century anniversary work of the prominent artist and his stunning two-volume, 1,100-image boxed set, Howard Schatz: 25 Years (Glitterati) in 2015.

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The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

The Myths of Creativity:  The Truth about How Innovative Companies and People Generate Great Ideas

MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.

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TESTIMONIALS

“Thanks again, great work!”
— DANIELLE BARTLETT, Associate director of Publicity, Harper Collins Publishers