Case Studies

 

BEST SELLERS

 

The Storm and the Tide

The Storm and the Tide

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years.  His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

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Out of the Depths: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis

Out of the Depths: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis

On July 30, 1945 the USS Indianapolis was struck by two Japanese torpedoes and rolled over, sinking into the ocean. A survivor of the USS Indianapolis, Edgar Harrell shares his incredible story of survival and faith in God in his book, OUT OF THE DEPTHS: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis (Bethany House Publishers).

MEDIA CONNECT put together a strong publicity campaign for the launch of OUT OF THE DEPTHS, which is in its second publication. The PR campaign propelled it to become an ibooks best-seller.

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Catching the Catfishers

Catching the Catfishers

A new book by a computer forensics examiner and cyber-branch chief for the Defense Intelligence Agency, Catching the Catfishers: Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life (Career Press), reveals how you can protect your identity and data from being hijacked or used to harm your children, distort your reputation, threaten your safety, jeopardize your career, or lead to a dangerous mismatch at online dating sites.  The book also provides strategies, tips and a checklist to help you see through online deception and protect yourself from crooks, creeps, crazies, and con artists.

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Art & Place

Art & Place

Phaidon Press issued a beautiful photography book entitled Art & Place. MEDIA CONNECT was asked to conduct a targeted media campaign for several months.

The campaign for Art & Place was a very successful campaign, despite one challenging element.

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Afghanistan on the Bounce

Afghanistan on the Bounce

Robert Cunningham has photographed the five living United States presidents and nine heads of state, 12 prime ministers, numerous astronauts, celebrities, and Fortune 500 CEOs. But his proudest moment in a 10-year photography career came when he photographed U.S. troops serving in Afghanistan. He took 55,000 photographs and had a selection of the best published in his recently released book, Afghanistan: On the Bounce (Insight Editions).

MEDIA CONNECT promoted Cunningham and his debut book.  As America begins to withdraw troops from Afghanistan, Cunningham documents what he witnessed while spending two tours as an embedded journalist in the war theater. While following 132 missions, he brilliantly captures and conveys the full spectrum of the troops’ experiences  --  on patrol, in combat, in the chow line, at night, and in religious services -- through photographs, stories, diagrams, and stunning images.

 

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