Case Studies

 

BEST SELLERS

 

BRIEF: Make a Bigger Impact by Saying Less

BRIEF: Make a Bigger Impact by Saying Less

MEDIA CONNECT conducted a boutique campaign for the founder and CEO of Sheffield Marketing Partners on a business communications book that provides a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact. With real-world case studies and illustrative examples of messaging successes—and failures—author and senior marketing executive Joseph McCormack provides easy-to-follow tips for communicating more effectively and efficiently in a world with shortened attention spans. Media Connect executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as speaking engagements. Media Connect developed the press materials.

 

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The Miracle of the Kurds

The Miracle of the Kurds

MEDIA CONNECT promoted The Miracle of the Kurds: A Remarkable Story of Hope Reborn In Northern Iraq (Worthy Publishing) by bestselling author Stephen Mansfield. The Kurds, descendants of the ancient Medes best known today from the pages of the Bible —are the inhabitants of what the world now calls Northern Iraq. Mansfield chronicles how Saddam Hussein brutally attempted to annihilate them, massacring hundreds of thousands of them in the process, and how those that survived have rebuilt and overcome oppression to create a homeland now called a “must-see destination” by National Geographic.

MEDIA CONNECT secured media placements many top television and radio placements including the following:

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A Winner's Guide to Negotiating

A Winner's Guide to Negotiating

MEDIA CONNECT promoted A Winner’s Guide to Negotiating (McGraw-Hill) by leading businesswoman Molly Fletcher.  She has learned a lot over the past two decades while negotiating an estimated $500 million worth of deals on behalf of hundreds of the world’s premiere athletes, coaches and television commentators.  She reveals the strategies, tips, and insights that have made her wildly successful, first as a sports agent and now as a corporate consultant and keynote speaker.

We secured scores of news media placements, including the following:

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The Storm and the Tide

The Storm and the Tide

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years.  His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

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Out of the Depths: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis

Out of the Depths: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis

On July 30, 1945 the USS Indianapolis was struck by two Japanese torpedoes and rolled over, sinking into the ocean. A survivor of the USS Indianapolis, Edgar Harrell shares his incredible story of survival and faith in God in his book, OUT OF THE DEPTHS: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis (Bethany House Publishers).

MEDIA CONNECT put together a strong publicity campaign for the launch of OUT OF THE DEPTHS, which is in its second publication. The PR campaign propelled it to become an ibooks best-seller.

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