Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield). Through the course of the campaign, we connected Doug and his book with top national outlets, including: Publishers Weekly, Scholastic Instructor Magazine, The Wall Street Journal, Portland Book Review, Midwest Book Review, North Carolina Times-News, Family Time Magazine, Pittsburgh Parent, and Western NY Family Magazine. Additionally, MC secured radio interviews with shows that reach millions of listeners. The Ultimate Guide to Raising Teens and Tweens became an Amazon bestseller in multiple categories within its first week for both the paperback and kindle versions.
MEDIA CONNECT conducted a boutique campaign for Corey Kupfer’s book, Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them (2017). The book leads readers to authentic success in negotiating, in business, and in life. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote The War On Science: Who’s Waging It, Why It Matters, and What We Can Do About It. Otto is cofounder and producer of the US presidential Science Debates, the largest political initiative in the history of science. He is also an award-winning novelist and screenwriter, best known for writing and co-producing the Academy Award-nominated House of Sand and Fog.
Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics. He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements.
How does an entrepreneur take any idea and turn it into a profitable venture? What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of America’s top traders, Michael J. Palumbo, called Calculated Risk: The Modern Entrepreneur’s Handbook. The book helps founders and executives navigate today’s business climate from idea conception through funding, expansion, and exiting.
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