Case Studies

 

BEST SELLERS

 

Laff It Off!

Laff It Off!

George Wallace has been entertaining millions of people as a comedian for nearly 40 years. He published a humor book, Laff It Off!, with a self-help edge through Chaite Press and sought publicity for it, choosing MEDIA CONNECT to launch and carry the publicity campaign and to extend his brand by positioning Wallace as an author for the first time in his career.

Due to his philanthropic work on top of his record-breaking 10-year run of a successful show on The Strip in Las Vegas, we created a platform to position him as a charitable celebrity and a legendary comedian.

We connected with media across all platforms TV, radio, print and online.

MORE »

 

Activate Your Goodness

Activate Your Goodness

Media Connect partnered with FPs Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.

MORE »

 

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela McColl, creating major buzz by initiating a firestorm over twin controversies: Should a classic text ever be edited? How do we get the entertainment industry to stop marketing cigarettes to our youth?

MORE »

 

AIR: The Restless Shaper of the World by William Bryant Logan

AIR: The Restless Shaper of the World by William Bryant Logan

Media Connect worked with author William Bryant Logan on his hit bookAIR: The Restless Shaper of the World (W.W. Norton & Company, Inc.; August 20, 2012).

MORE »

 

Chateau St. Jean (Treasury Wine Estates)

Chateau St. Jean (Treasury Wine Estates)

Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.

MORE »

 

previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | next

 

TESTIMONIALS

PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute