MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi.
MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Altered Genes, Twisted Truth. The book tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products–and get them onto our dinner plates. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media and the organization of three press conferences, which featured preeminent primatologist Dr. Jane Goodall as a special guest. These press conferences took place in Washington, DC, Toronto, and Salt Lake City, UT.
Brilliant photographer Howard Schatz was promoted by Media Connect several years ago for his award-winning book, At The Fights (Sports Illustrated). Media Connect was retained to promote the quarter-century anniversary work of the prominent artist and his stunning two-volume, 1,100-image boxed set, Howard Schatz: 25 Years (Glitterati) in 2015.
MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.
MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST PLACE TO WORK, which uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media. Freelance publicist Ashley Bernardi helped to coordinate local TV and radio media placements.
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TESTIMONIALS
15 years ago, PTA helped put my book, Don't Know Much About History, on the media map. I have been coming back to them ever since whenever I want to promote the Don't Know Much About series. A Morning Drive Radio tour is a great way to make a serious media statement. And it's always a pleasure to work with the top-notch PTA pros.
— KENNETH C. DAVIS, Author of Don't Know Much About History and the Don't Know Much About series
