Case Studies

 

BEST SELLERS

 

Beringer (Treasury Wine Estates)

Beringer (Treasury Wine Estates)

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

 

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National Geographic

National Geographic

Media Connect conducted a Morning Drive Radio Tour in support of A Place of Remembrance, the only official companion volume to the National September 11 Memorial. The commemorative book was written by Memorial & Museum staff members, Allison Blais and Lynn Rasic.

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DIRECTV

DIRECTV

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

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JWT Worldwide (J. Walter Thompson Advertising agency)

JWT Worldwide (J. Walter Thompson Advertising agency)

JWT ranks as the largest advertising agency brand in the United States and the fourth-largest full-service network in the world. Its parent company is WPP.  Over the last 4 years JWT has hired Planned TV Arts  to conduct media outreach to highlight company initiatives including Annual Trends, studies on Millennials; The American Dream; and Anxiety and other company initiatives to position JWT as thought leaders.

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Frankenstein

Frankenstein

MEDIA CONNECT has been booking radio tours for the prolific Dean Koontz for his past eight titles.  For his most recent books, Breathless (Bantam) and the third installment in the Frankenstein series (Bantam), MEDIA CONNECT secured over 90 radio interviews.  That's four days of radio (20 plus interviews per day).  Over the years Dean has reached his audience through top local stations in New York (WCBS-AM), Atlanta (WSB-AM), and Detroit (WJR-AM) among many other and national networks and shows including "Touch of Gray", Sirius, and USA Radio Network.  Our goal with Dean is to provide not only the best stations and markets but also the best interview quality so we target smaller stations with a host who is a huge fan as well.   Below is a smattering of the stations that we booked for Dean's most recent titles.

 

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TESTIMONIALS

Planned Television Arts at Ruder Finn brings solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed our partnership with PTA.
— AMY LIU, Brookings Institution