Case Studies

 

BEST SELLERS

 

Art & Place

Art & Place

Phaidon Press issued a beautiful photography book entitled Art & Place. MEDIA CONNECT was asked to conduct a targeted media campaign for several months.

The campaign for Art & Place was a very successful campaign, despite one challenging element.

MORE »

 

Afghanistan on the Bounce

Afghanistan on the Bounce

Robert Cunningham has photographed the five living United States presidents and nine heads of state, 12 prime ministers, numerous astronauts, celebrities, and Fortune 500 CEOs. But his proudest moment in a 10-year photography career came when he photographed U.S. troops serving in Afghanistan. He took 55,000 photographs and had a selection of the best published in his recently released book, Afghanistan: On the Bounce (Insight Editions).

MEDIA CONNECT promoted Cunningham and his debut book.  As America begins to withdraw troops from Afghanistan, Cunningham documents what he witnessed while spending two tours as an embedded journalist in the war theater. While following 132 missions, he brilliantly captures and conveys the full spectrum of the troops’ experiences  --  on patrol, in combat, in the chow line, at night, and in religious services -- through photographs, stories, diagrams, and stunning images.

 

MORE »

 

Laff It Off!

Laff It Off!

George Wallace has been entertaining millions of people as a comedian for nearly 40 years. He published a humor book, Laff It Off!, with a self-help edge through Chaite Press and sought publicity for it, choosing MEDIA CONNECT to launch and carry the publicity campaign and to extend his brand by positioning Wallace as an author for the first time in his career.

Due to his philanthropic work on top of his record-breaking 10-year run of a successful show on The Strip in Las Vegas, we created a platform to position him as a charitable celebrity and a legendary comedian.

We connected with media across all platforms – TV, radio, print and online.

MORE »

 

Activate Your Goodness

Activate Your Goodness

Media Connect partnered with FP’s Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.

MORE »

 

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela McColl, creating major buzz by initiating a firestorm over twin controversies: Should a classic text ever be edited? How do we get the entertainment industry to stop marketing cigarettes to our youth?

MORE »

 

previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | next

 

TESTIMONIALS

...I'm able to get to a lot of towns where the radio doesn't air and I'm virtually unknown. This has been great. You've all done a super job.
— HOWARD STERN, Author of Miss America