Case Studies

 

BEST SELLERS

 

Activate Your Goodness

Activate Your Goodness

Media Connect partnered with FPs Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.

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Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela McColl, creating major buzz by initiating a firestorm over twin controversies: Should a classic text ever be edited? How do we get the entertainment industry to stop marketing cigarettes to our youth?

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AIR: The Restless Shaper of the World by William Bryant Logan

AIR: The Restless Shaper of the World by William Bryant Logan

Media Connect worked with author William Bryant Logan on his hit bookAIR: The Restless Shaper of the World (W.W. Norton & Company, Inc.; August 20, 2012).

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Chateau St. Jean (Treasury Wine Estates)

Chateau St. Jean (Treasury Wine Estates)

Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.

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Beringer (Treasury Wine Estates)

Beringer (Treasury Wine Estates)

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

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