Case Studies

 

BEST SELLERS

 

DIRECTV

DIRECTV

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

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JWT Worldwide (J. Walter Thompson Advertising agency)

JWT Worldwide (J. Walter Thompson Advertising agency)

JWT ranks as the largest advertising agency brand in the United States and the fourth-largest full-service network in the world. Its parent company is WPP.  Over the last 4 years JWT has hired Planned TV Arts  to conduct media outreach to highlight company initiatives including Annual Trends, studies on Millennials; The American Dream; and Anxiety and other company initiatives to position JWT as thought leaders.

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Frankenstein

Frankenstein

MEDIA CONNECT has been booking radio tours for the prolific Dean Koontz for his past eight titles.  For his most recent books, Breathless (Bantam) and the third installment in the Frankenstein series (Bantam), MEDIA CONNECT secured over 90 radio interviews.  That's four days of radio (20 plus interviews per day).  Over the years Dean has reached his audience through top local stations in New York (WCBS-AM), Atlanta (WSB-AM), and Detroit (WJR-AM) among many other and national networks and shows including "Touch of Gray", Sirius, and USA Radio Network.  Our goal with Dean is to provide not only the best stations and markets but also the best interview quality so we target smaller stations with a host who is a huge fan as well.   Below is a smattering of the stations that we booked for Dean's most recent titles.

 

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Playbook for Success

Playbook for Success

MEDIA CONNECT was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. MEDIA CONNECT executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach.  MEDIA CONNECT also developed sports-specific press materials for the campaign.

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Wicked Appetite

Wicked Appetite

Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich's series, PTA has worked with St. Martin's to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country.   Starting with Fearless Fourteen, Finger Lickin' Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin', and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.

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TESTIMONIALS

Planned Television Arts did a first rate job for me. They got me excellent interviews – and they executed flawlessly.
— TOM PETERS, Author of The Circle of Innovation