A new book by a computer forensics examiner and cyber-branch chief for the Defense Intelligence Agency, Catching the Catfishers: Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life (Career Press), reveals how you can protect your identity and data from being hijacked or used to harm your children, distort your reputation, threaten your safety, jeopardize your career, or lead to a dangerous mismatch at online dating sites. The book also provides strategies, tips and a checklist to help you see through online deception and protect yourself from crooks, creeps, crazies, and con artists.
Phaidon Press issued a beautiful photography book entitled Art & Place. MEDIA CONNECT was asked to conduct a targeted media campaign for several months.
The campaign for Art & Place was a very successful campaign, despite one challenging element.
Robert Cunningham has photographed the five living United States presidents and nine heads of state, 12 prime ministers, numerous astronauts, celebrities, and Fortune 500 CEOs. But his proudest moment in a 10-year photography career came when he photographed U.S. troops serving in Afghanistan. He took 55,000 photographs and had a selection of the best published in his recently released book, Afghanistan: On the Bounce (Insight Editions).
MEDIA CONNECT promoted Cunningham and his debut book. As America begins to withdraw troops from Afghanistan, Cunningham documents what he witnessed while spending two tours as an embedded journalist in the war theater. While following 132 missions, he brilliantly captures and conveys the full spectrum of the troops’ experiences -- on patrol, in combat, in the chow line, at night, and in religious services -- through photographs, stories, diagrams, and stunning images.
George Wallace has been entertaining millions of people as a comedian for nearly 40 years. He published a humor book, Laff It Off!, with a self-help edge through Chaite Press and sought publicity for it, choosing MEDIA CONNECT to launch and carry the publicity campaign and to extend his brand by positioning Wallace as an author for the first time in his career.
Due to his philanthropic work on top of his record-breaking 10-year run of a successful show on The Strip in Las Vegas, we created a platform to position him as a charitable celebrity and a legendary comedian.
We connected with media across all platforms – TV, radio, print and online.
Media Connect partnered with FP’s Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.
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TESTIMONIALS
The PTA team shines with contagious enthusiasm. They advised and reassured our authors through excellent media training and advice. It was refreshing to work with a team that consistently communicated with us throughout the entire media campaign.
— JOANNE JESSEN, Director of Publications, American Speech-Language-Hearing Association (ASHA)
