Case Studies

 

BEST SELLERS

 

Playbook for Success

Playbook for Success

MEDIA CONNECT was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. MEDIA CONNECT executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach.  MEDIA CONNECT also developed sports-specific press materials for the campaign.

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Wicked Appetite

Wicked Appetite

Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich's series, PTA has worked with St. Martin's to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country.   Starting with Fearless Fourteen, Finger Lickin' Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin', and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.

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microMARKETING

microMARKETING

PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".

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Dangerous

Dangerous

PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach.  PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings.  For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign.  In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.

 

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Open Leadership

Open Leadership

PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations.  PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco.  PTA also developed all press materials.

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TESTIMONIALS

We just completed a large PTA campaign with the help of Brian Feinblum and his team for our book, Settle for More: You Can Always Have The Relationship You Always Wanted & Guaranteed! With our thanks to PTA and Brian and his team for a great tour...
— TOM MERRILL, PH.D., Bobbie Sandoz-Merrill, MSW