Case Studies

 

BEST SELLERS

 

AIR: The Restless Shaper of the World by William Bryant Logan

AIR: The Restless Shaper of the World by William Bryant Logan

Media Connect worked with author William Bryant Logan on his hit book AIR: The Restless Shaper of the World (W.W. Norton & Company, Inc.; August 20, 2012).

 

 

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Chateau St. Jean (Treasury Wine Estates)

Chateau St. Jean (Treasury Wine Estates)

Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.

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Beringer (Treasury Wine Estates)

Beringer (Treasury Wine Estates)

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

 

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National Geographic

National Geographic

Media Connect conducted a Morning Drive Radio Tour in support of A Place of Remembrance, the only official companion volume to the National September 11 Memorial. The commemorative book was written by Memorial & Museum staff members, Allison Blais and Lynn Rasic.

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DIRECTV

DIRECTV

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

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TESTIMONIALS

The PTA team shines with contagious enthusiasm. They advised and reassured our authors through excellent media training and advice. It was refreshing to work with a team that consistently communicated with us throughout the entire media campaign.
— JOANNE JESSEN, Director of Publications, American Speech-Language-Hearing Association (ASHA)