Case Studies

 

BEST SELLERS

 

Accidental Branding: How Ordinary People Build Extraordinary Brands

Accidental Branding: How Ordinary People Build Extraordinary Brands

PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burtís Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.

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Wins, Losses, and Lessons

Wins, Losses, and Lessons

PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media campaign for the legendary college football coach and current ESPN studio analyst for his leadership / self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials.

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Authentic Leadership

Authentic Leadership

PTA conducted a full boutique campaign for the former CEO of Medtronic on a book outlining his views on business ethics, personal integrity, work/life balance, corporate governance and overall business strategies. It included a national print and broadcast campaign, piggybacking local media on Billís travel schedule (12 cities), setting up speaking engagements, a Public Radio tour and a small targeted advertising campaign.

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The ASPCA's Annual Humane Awards Luncheon

The ASPCA's Annual Humane Awards Luncheon

The ASPCA's Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year.† Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC's Rainbow Room.

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Teen Driver Safety Week

Teen Driver Safety Week

PTA conducted a† selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country.† These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.

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TESTIMONIALS

It was a fabulous effort and the results, which will be a benefit to us for quite some time, were outstanding. You managed to draw important attention to the book and David, and in the process, created terrific opportunities for us to tell the company's success story. It doesn't get better than that!
— STEPHEN P. BURGAY, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.