Case Studies

 

BEST SELLERS

 

Dangerous

Dangerous

PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach.† PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings.† For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign.† In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.

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Open Leadership

Open Leadership

PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations.† PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco.† PTA also developed all press materials.

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Profits Aren't Everything, They're the Only Thing

Profits Aren't Everything, They're the Only Thing

"Profits Aren't Everything, They're the Only Thing" hit three major bestseller lists including The New York Times, Wall Street Journal, and USA Today Money.

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Accidental Branding: How Ordinary People Build Extraordinary Brands

Accidental Branding: How Ordinary People Build Extraordinary Brands

PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burtís Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.

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Wins, Losses, and Lessons

Wins, Losses, and Lessons

PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media campaign for the legendary college football coach and current ESPN studio analyst for his leadership / self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials.

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TESTIMONIALS

PTA is unstoppable! .... the energizer publicity firm!
— JEREMY KATZ, Publisher, Men's Health Books/Rodale Books