Case Study: The Storm and the Tide

 

BEST SELLERS

 

Client: Sports Illustrated Books

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years.  His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

Print/Online:

  • Publishers Weekly: Ran Sports feature of the book.
  • Reader’s Digest: Ran excerpt of the book.
  • The New York Times: Mentioned as top 20 bestseller in Sports books.
  • Christian Sports Today: Featured the book in the September issue.
  • Sunday Telegram (Worcester, MA): Ran a positive book review.
  • The Boston Globe: Ran a positive book review.
  • Library Journal: Ran a positive review over the book.
  • Booklist: Ran a positive review over the book.
  • The Los Angeles Times: Book included as part of “Summer Books Preview.”
  • Kirkus Reviews: Positive Review over the book.
  • American Football Monthly: Ran excerpt in the September/October issue.
  • TimesReporter.com: Featured book in an article detailing the best “Sports Reads” for the Fall.
  • Senior Outlook Today: Featured the book as one of the top books to check out for the 2014 school year.
  • Boston.com: Ran newswire release over the book.
  • CBSSports.com: Dennis Dodd mentioned book in article detailing top 25 things to look for in the college football season.
  • The Sun Herald (Biloxi, MS): Ran a positive book review.
  • ESPN SEC Blog: Book excerpt featured on “More from around the SEC” section of the blog.
  • BookTrib.com: Featured Lars and the book.
  • WashingtonTimes.com: Ran story over the book that originated from the Associated Press story.
  • Bleacher Report: Article covering the book.
  • AL.com: Article covering Lars and his interview with Bruce Feldman.

 

Television/Radio:

 

  • CBS Sports Network / “This Week in SEC Football”: Lars appeared on the Sports Network Show with Adam Zucker.
  • WVTM-TV /Alabama Tonight (NBC; Birmingham, AL): Author interview; This is part of a regular segment the author does and each time the book will be mentioned.
  • Fox News Sports/The Audible with Bruce Feldman (Podcast): Interview discussing Nick
  • Saban and The Storm and the Tide.
  • Yahoo Sports Radio / “Sports Show with Dan Wetzel” had an interview with Lars.
  • SIRIUS XM / “Content is King” had an interview with Lars that aired on Bleacher Report’s new channel.
  • NBC Sports Radio / “Voices of the Game with Newy Scruggs” (Nationally Syndicated Dallas, TX) had an interview with Lars.
  • PA Sports Network / “Morning Roadshow with Jed Donahue” (Syndicated, PA) had an interview with Lars.
  • WKNY-AM / “Chic Sports Show”(Kingston, NY) had an interview with Lars.
  • ESPN 92.9 / “The Game” (Memphis, TN) had an interview with Lars.
  • WFVN-AM / “Mad Dog in the Morning” (#1Sports Lansing, MI) had an interview with Lars.
  • KPUG-AM / “1170 The Doug Lange Show” (#3 Sports, Seattle, WA) had an interview with Lars.
  • WMSP-AM / “740 Sports Radio” (# All Sports, Birmingham, AL) had an interview with Lars.
  • WFVN-AM / “Staudt on Sports” (#1 Sports, Lansing, MI) had an interview with Lars.
  • KOZN-AM / “The Sharp & Benning Morning Show” (#1 Sports, Omaha, NE) had an interview with Lars.
  • WNML-AM / “Sports 180” (#1 All Sports, Knoxville, TN) had an interview with Lars.
  • WHBC-AM / “The Sam Bourquin Show” (#1 News Talk, Canton, OH) had an interview with Lars.
  • WTIC-AM / “Sports Talk” (#1 News Talk, CBS, Hartford, CT) had an interview with Lars.
  • KMOX-AM / “Morning Sports Show with Tom Ackerman” (#1 News Info/ CBS-Affil) had an
  • interview with Lars.
  • WYGM-FM / “The Beat of Sports” (#2 Sports Orlando, FL) had an interview with Lars.
  • KHTK-FM / “The Grant Napear Show” (#1 Sports/ CBS-Affil St. Louis, MO) had an interview with Lars.
  • WXGI-FM / “Hardly Workin’ with Greg Burton” (ESPN- Affil Richmond, VA) had an interview with Lars.
  • WSCO-FM / “The Big One” (#1 Sports Green Bay, WI) had an interview with Lars.
  • KXNO-AM / “The Murph and Andy Show” (#1 All Sports Des Moines, IA) had an interview with Lars.
  • WJAB-FM / “Locker Room” (#1 Sports Normal, AL) had an interview with Lars.
  • Cumulus Broadcasting / “Sports News” (Syracuse, NY) had an interview with Lars.
  • KMZE-AM / “Sports Nuts Show” (#1 Sports Woodward, OK) had an interview with Lars.
  • Sports Palooza Radio had an interview with Lars.
  • WBZ-FM / “Toucher and Rich” (#1 News Boston, MA) had an interview with Lars.
  • KNBR-FM / “Sports Saloon with Patrick Connor” (#1 Sports San Francisco, CA) had an interview with Lars.
  • WGFX-FM / “The Wake Up Zone” (#1 Sports Talk Nashville, TN) had an interview with Lars.
  • NBC Sports Radio / “The Erik Kuselias Show” had an interview with Lars.
  • KCSP-AM / “610 Sports with Bob and Josh“(#1 Sports Kansas City, KS) had an interview with Lars.
  • KGMZ-AM / “The Game” (#2 All Sports San Francisco, CA) had an interview with Lars.

 

 

 

 

 

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