Case Study: The Storm and the Tide

 

BEST SELLERS

 

Client: Sports Illustrated Books

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years.  His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

Print/Online:

  • Publishers Weekly: Ran Sports feature of the book.
  • Reader’s Digest: Ran excerpt of the book.
  • The New York Times: Mentioned as top 20 bestseller in Sports books.
  • Christian Sports Today: Featured the book in the September issue.
  • Sunday Telegram (Worcester, MA): Ran a positive book review.
  • The Boston Globe: Ran a positive book review.
  • Library Journal: Ran a positive review over the book.
  • Booklist: Ran a positive review over the book.
  • The Los Angeles Times: Book included as part of “Summer Books Preview.”
  • Kirkus Reviews: Positive Review over the book.
  • American Football Monthly: Ran excerpt in the September/October issue.
  • TimesReporter.com: Featured book in an article detailing the best “Sports Reads” for the Fall.
  • Senior Outlook Today: Featured the book as one of the top books to check out for the 2014 school year.
  • Boston.com: Ran newswire release over the book.
  • CBSSports.com: Dennis Dodd mentioned book in article detailing top 25 things to look for in the college football season.
  • The Sun Herald (Biloxi, MS): Ran a positive book review.
  • ESPN SEC Blog: Book excerpt featured on “More from around the SEC” section of the blog.
  • BookTrib.com: Featured Lars and the book.
  • WashingtonTimes.com: Ran story over the book that originated from the Associated Press story.
  • Bleacher Report: Article covering the book.
  • AL.com: Article covering Lars and his interview with Bruce Feldman.

 

Television/Radio:

 

  • CBS Sports Network / “This Week in SEC Football”: Lars appeared on the Sports Network Show with Adam Zucker.
  • WVTM-TV /Alabama Tonight (NBC; Birmingham, AL): Author interview; This is part of a regular segment the author does and each time the book will be mentioned.
  • Fox News Sports/The Audible with Bruce Feldman (Podcast): Interview discussing Nick
  • Saban and The Storm and the Tide.
  • Yahoo Sports Radio / “Sports Show with Dan Wetzel” had an interview with Lars.
  • SIRIUS XM / “Content is King” had an interview with Lars that aired on Bleacher Report’s new channel.
  • NBC Sports Radio / “Voices of the Game with Newy Scruggs” (Nationally Syndicated Dallas, TX) had an interview with Lars.
  • PA Sports Network / “Morning Roadshow with Jed Donahue” (Syndicated, PA) had an interview with Lars.
  • WKNY-AM / “Chic Sports Show”(Kingston, NY) had an interview with Lars.
  • ESPN 92.9 / “The Game” (Memphis, TN) had an interview with Lars.
  • WFVN-AM / “Mad Dog in the Morning” (#1Sports Lansing, MI) had an interview with Lars.
  • KPUG-AM / “1170 The Doug Lange Show” (#3 Sports, Seattle, WA) had an interview with Lars.
  • WMSP-AM / “740 Sports Radio” (# All Sports, Birmingham, AL) had an interview with Lars.
  • WFVN-AM / “Staudt on Sports” (#1 Sports, Lansing, MI) had an interview with Lars.
  • KOZN-AM / “The Sharp & Benning Morning Show” (#1 Sports, Omaha, NE) had an interview with Lars.
  • WNML-AM / “Sports 180” (#1 All Sports, Knoxville, TN) had an interview with Lars.
  • WHBC-AM / “The Sam Bourquin Show” (#1 News Talk, Canton, OH) had an interview with Lars.
  • WTIC-AM / “Sports Talk” (#1 News Talk, CBS, Hartford, CT) had an interview with Lars.
  • KMOX-AM / “Morning Sports Show with Tom Ackerman” (#1 News Info/ CBS-Affil) had an
  • interview with Lars.
  • WYGM-FM / “The Beat of Sports” (#2 Sports Orlando, FL) had an interview with Lars.
  • KHTK-FM / “The Grant Napear Show” (#1 Sports/ CBS-Affil St. Louis, MO) had an interview with Lars.
  • WXGI-FM / “Hardly Workin’ with Greg Burton” (ESPN- Affil Richmond, VA) had an interview with Lars.
  • WSCO-FM / “The Big One” (#1 Sports Green Bay, WI) had an interview with Lars.
  • KXNO-AM / “The Murph and Andy Show” (#1 All Sports Des Moines, IA) had an interview with Lars.
  • WJAB-FM / “Locker Room” (#1 Sports Normal, AL) had an interview with Lars.
  • Cumulus Broadcasting / “Sports News” (Syracuse, NY) had an interview with Lars.
  • KMZE-AM / “Sports Nuts Show” (#1 Sports Woodward, OK) had an interview with Lars.
  • Sports Palooza Radio had an interview with Lars.
  • WBZ-FM / “Toucher and Rich” (#1 News Boston, MA) had an interview with Lars.
  • KNBR-FM / “Sports Saloon with Patrick Connor” (#1 Sports San Francisco, CA) had an interview with Lars.
  • WGFX-FM / “The Wake Up Zone” (#1 Sports Talk Nashville, TN) had an interview with Lars.
  • NBC Sports Radio / “The Erik Kuselias Show” had an interview with Lars.
  • KCSP-AM / “610 Sports with Bob and Josh“(#1 Sports Kansas City, KS) had an interview with Lars.
  • KGMZ-AM / “The Game” (#2 All Sports San Francisco, CA) had an interview with Lars.

 

 

 

 

 

TESTIMONIALS

We’re so grateful to have partners like Kristin and the team at Media Connect. From the moment we first discuss each new project, we can count on a professional experience, from defining expectations, to detailed client communications, to consistent media results and reporting. Our authors rave about the level of service we receive.
— KATIE BOND, Director of Marketing and Publicity; Fiction, HarperCollins Christian Publishing