MEDIA CONNECT, a national leader in book publicity, welcomes you to THE MEDIA CONNECTION, a new quarterly newsletter for publishing professionals and authors. Included are interviews with well-known media and literary agents, popular posts from our blog, best practice tips from our staff, industry articles of special interest and case studies of some recent book campaigns. We appreciate any feedback and hope to feature many of you in upcoming issues. And as always, keep us in mind for full scale media campaigns, blogging tours, radio tours, satellite TV tours and social media work. Thank you.

David Hahn, Managing Director
david.hahn@finnpartners.com

www.media-connect.com
(212)-593-5847

MEDIA INTERVIEWS: RACHEL FERSHLEISER | MAGGIE LINTON | LEIGH NEWMAN | TERRY GROSS | AMI GREKO
LITERARY AGENT INTERVIEWS: ALICE FRIED MARTELL | JOHN WILLIG | B.G. DILWORTH
BEST PRACTICE TIPS | INDUSTRY NEWS | CASE STUDIES | BEST OF OUR BLOGS | UPCOMING EVENTS

interview2

  With RACHEL FERSHLEISER, head of author and publisher outreach at Tumblr

rachel

MC:  What book are you reading right now?
RF:  "Love Me Back" by Merritt Tierce. It's not out til September, but I heard her read at the National Book Foundation's 5 Under 35 event and I was blown away. I love books about interesting women making potentially bad decisions while they're figuring themselves out.

MC:  When you’re not at the office, what do you like to do?
RF:  I like to cook (especially soup), grow illegal tomatoes on my fire escape, and take long walks around New York.

MC:  What’s your biggest pet peeve when working with publicists?
RF:  I hate getting mass emails that clearly have nothing to do with my taste or my job here. No, I don't want to interview your conservative economics expert for my YA book blog. You know that already. Communicate like a person, please.

MC:  What is one of the best success stories you’ve experienced working with a publicist?
RF:  Launching the Reblog Book Club with Rainbow Rowell's team at St. Martins was a dream. We all loved the book, the process was creative and collaborative, and everyone was focused on creating the best possible experience for readers.

MC:  What’s your favorite part about working at your job?
RF:  I love the Tumblr community. This network is over 180 million blogs, but somehow it's retained a personality -- passionate, creative, nerdy, kind, enthusiastic. We don't like a book, we LOVELOVELOVE a book. We treat authors like rock stars. We respond to our favorite works of art by making more works of art.

MC:  What’s one piece of advice you have for book publicists?
RF:  Don't shout into the void. I know you're busy, but building meaningful relationships will always serve you better than blasting willy-nilly.

MC:  What is the best way to reach you (phone, email, etc.)?
RF:  Email: rachelf@tumblr.com

MC:  What is the strangest/craziest tactic someone has used to get your attention?
RF:  Riverhead Books' publicity department is crazy in the best way. They've sent me a wig, a plastic fork, a bottle of bourbon with cigarettes and red lipstick. But the wacky ideas are always deeply rooted in what makes each book special, a way in to the author's point of view or teasing an event with a wonderful sense of community.

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interview3

  With MAGGIE LINTON, of Sirius XM's "The Maggie Linton Show"

maggie linton

MC:  What book are you reading right now?
ML:  I read about 5 - 8 books per week. In most cases, I don’t read every word, but know enough about a book to ask intelligent questions and chat with authors. Reading now: Boys in the Boat,
Brothers Forever, Confessions of the World’s Best Father & Auto Biography

MC:  When you’re not at The Maggie Linton Show, what do you like to do?
ML:  Travel, cook, listen to audio books, look at sports, read and photography

MC:  What’s your biggest pet peeve when working with publicists?
ML:  Number one: Not calling me direct. A single phone call can take care of 5 to 10 emails to get a time and date confirmed. I get 100-150 emails per day. Plus our company has a serious filtering system. I miss stuff. Number two: Sending info in #10 size font or smaller. It’s not like we’re using paper. PLEASE use larger font! Also lying about guests having landlines, when they only have cells.

MC:  What’s your favorite part about working at The Maggie Linton Show?
ML:   I love to talk with people and get their story out, especially if it’s something important that listeners can learn from or be entertained by.

MC:  What types of books are you tired of covering? What are you hoping to do more of?
ML:  1: Self-help; 2: Someone 20 years old being an authority on life; 3: People whining about how tough life is, and I’m not much on Sci-fi & Fantasy. More of: Interesting memoirs, most anything financial from real estate to investing, entertainment pros, etc.

MC:  What’s your preferred lead time? Will you consider older, but timely titles?
ML:  Preferred lead: 3-weeks to a month. Older titles are OK, but relevant to something. IE, release of paperback, etc.

MC:  What’s one piece of advice you have for book publicists?
ML:  Don’t contact us if you only have 10-minutes. I’ve turned down Martha Stewart and others for that short of time. We’ve got 2-hours to fill and want guests who can talk and are lively. We’re not a news or morning show. We want guests who can chat for minimum 20-30-minutes. We’re willing to tape after Noon Monday through Friday, but prefer live during show hours 10am – Noon ET.

MC:  When pitching, what is the best way to get your attention (i.e. subject lines)?
ML:  Make it interesting, tie-in to something happening in the news, things people can relate to, history, overcoming setbacks, etc.

(Contact MAGGIE LINTON at maggie@siriusxm.com)

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interview1

  With LEIGH NEWMAN, Deputy Editor at Oprah.com and Contributing Writer for
O, The Oprah Magazine

leigh

MC:  What book are you reading right now?
LN:   Amy Bloom’s novel and "Inside the Box"

MC:  When you’re not at the office, what do you like to do?
LN:   Write books, ski, play with kids, cook, travel, SLEEP

MC:   What’s your biggest pet peeve when working with publicists?
LN:   Just would love one contact per house

MC:  What is one of the best success stories you’ve experienced working with a publicist?
LN:  Every day I have them

MC:  What’s your favorite part about working at your job?
LN:  Reading and working with such talented writers

MC:  What types of books are you tired of covering? What are you hoping to do more of?
LN:   Literary fiction, memoir, self-help, business, spiritual. Hoping to do more: poetry

MC:  What’s your preferred lead time? Will you consider older, but timely titles?
LN:  2 months

MC:  What’s one piece of advice you have for book publicists?
LN:  Be yourself

MC:  What is the best way to reach you (phone, email, etc.)?
LN:  Email!

MC:  When pitching, what is the best way to get your attention (i.e. subject lines)?
LN:  Email and sending the book

MC:  What is the strangest/craziest tactic someone has used to get your attention?
LN:  Sending books to my private home, which is just…scary.

MC:  Rather than straight book reviews, are you interested in slideshows, Q&As, guest posts, live chats or roundups?
LN:  I'm interested in book reviews, literary essays, video experts, and articles written by nonfiction authors, graphic novel or memoirs slideshows, excerpts. No: guest posts, or Q and A.

(Contact LEIGH NEWMAN at lnewman@hearst.com)

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interview4

  With TERRY GROSS, of "Fresh Air" on NPR

(C-VILLE INTERVIEW BY TAMI KEAVENY, SEPTEMBER 2013. Reprinted with permission.)

‘From WHYY in Philadelphia, I’m Terry Gross with ‘Fresh Air.’”
Every NPR junkie knows this intro, and the anticipatory thrill as the warm, steady voice of Terry Gross floats through the radio speakers to set up the backstory of “Fresh Air’s” current interview guest.

For almost 40 years, Gross has been conducting compelling, substantive interviews with personalities in the arts and media. Her genuine interest, intelligent curiosity, and thorough research puts her guests at ease, and has turned her into a cultural icon and an unsuspecting tastemaker who is often revered by her subjects.

C-VILLE Weekly spoke to Gross in a phone conversation about her supposed gay agenda, the choice to remain childless, and her dream version of a musical supergroup.

terry grossC-VILLE Weekly: How do you get your guests into a comfort zone in which they share so candidly?
Terry Gross: One thing I tell guests before the interview starts (and this doesn’t hold true for elected officials), I tell them that if I ask them anything too personal that they should let me know and I’ll move on to something else because I respect their right to draw the line between what’s public and what’s private, and I can’t presume to know where that line is.

Do your guests ever know the questions in advance?
No.

Most of the interviews are done remotely, but feel like it’s an intimate setting.
It’s funny. I’ve been sitting across the table from people and felt no chemistry at all, and I’ve been thousands of miles away from somebody and felt a really strong connection. And if you’re a bit of a coward, which I am, it’s sometimes easier when you’re asking a challenging question, to ask it when you’re not looking the person in the eye.

How much sharing happens when the microphone is off?
There’s remarkably little sharing before or after the interview. Since most of the interviews are long distance, we are renting studio time at 15 minute increments. It takes every minute of that to let them know things like: we are recording, we’re not live, when we are thinking of broadcasting it, there’s a release form I need to read to them. Usually by the time I say goodbye, it’s the last second that I have to talk before the plug is literally pulled on the other end.

There are a few well-known incidents where guests have cut interviews short. Have you ever stopped an interview?
I’ve never cut an interview short by saying, “this interview’s over” and just walking out on them like some guests have done to me. But I have ended an interview early because I’ve run out of questions, or the guests answers were surprisingly short, or it was surprisingly boring.

Do guests often turn out to be disappointing or even more fascinating than you’d expected?
“Yes, sometimes people turn out to be surprisingly more interesting than you thought they’d be, and other times it’s the opposite. I’d rather not name names in that category. (laughs) We sometimes “kill” an interview. That’s always very difficult because the producer has to call back the agent or publicist and say “thank you, but we’re not going to run it.”

Can you relate one of your “Fresh Air” bloopers?
For years I had wanted to interview Lou Reed. When people would ask, “who’s the person you most want to interview?” My answer would be “Lou Reed.” I finally got to interview him (this was a few years ago) and he ended the interview, in about six minutes or so, or less, because everything I was asking him, he didn’t want to talk about. He said, “I’m sorry this isn’t working” and he walked out.

Bill O’Reilly walked out of an interview accusing you of political bias. How do you temper your politics when you’re behind the microphone?
I really think it’s my job, in my professional capacity, not to not carry in a personal agenda in politics, which doesn’t mean I don’t want to point out the more hypocritical and incorrect, and when I say incorrect, I mean factually incorrect. You don’t get to make things up because you’d like it to be that way or because it suits your agenda. I don’t like to interview people who are elected officials because to do a good interview with them you have to follow the beat very closely in order to catch in their distortions and their self-mythologizing. If you can’t catch those things, I think you are doing the audience a disservice.

What led to your love of the interview format?
Curiosity. Being an English major. If you’re interested in fiction, you’re probably interested in the lives of other people and probably feel that in examining the lives of other people, you’re learning about your own life.

You’re cool and collected during interviews. Name a few guests who have intimidated you?
Stephen Sondheim, Stephen Sondheim, and Stephen Sondheim. Every time I interview him, I’m always uncomfortable and he is always uncomfortable.

Who are “ones that got away” in terms of interview guests living or dead?
If we can go further into the past I would want to do a series of interviews with the great composers of the American Songbook, so it would be the Gershwins, Cole Porter, Harold Arlen, Irving Berlin, Duke Ellington, Billy Strayhorn. They’d be at the piano as I interviewed them and we’d alternate between interview and performance of their song.

Let’s talk about the “obnoxious” Gene Simmons interview. Were you ever a fan of KISS?
I was never a fan of KISS. I think I was slightly too old. By that time I was into new wave and punk and jazz and avant-garde music. The idea of “I’m gonna rock n roll all day and party all night” wasn’t gonna speak to me.

Did he ever break character?
Nope. He never broke character. In fact, he was in character when I read him the release form.

Do you think Gene Simmons is a misogynist?
That’s my impression. But, maybe a misanthrope as well.

What surprising fact would be revealed if Terry Gross interviewed you?
Terry Gross would not interview Terry Gross (laughing). I would protect myself from that interview. Maybe it’s that I don’t have children. That was a conscious decision between me and my husband. Once I found radio I thought, I don’t know how I’m gonna be able to do this and also be a parent. I ended up throwing out, well actually killing, all my plants because I wasn’t paying enough attention to them. So I figured if I couldn’t water my plants, “how am I going to raise children?” Subsequent to that I think a lot of women have figured out ways to do it. But I was afraid I wouldn’t, so I made that choice.

In your book, “All I Did Was Ask,” you said that celebrity journalism led you to “question whether the autobiographical interview offers the potential for more than gossip or voyeurism. But only on my bad days.” What is a bad day for Terry Gross?
Sometimes I wake up and I’m not feeling that curious, and and I have to come in and get into being really interested in someone else—and maybe I’m not even interested in myself that day. You know those days when everything is just kind of gray. The nice thing is that one of those gray days can easily change into one of the good days because if the guest is really good, I get really excited about it immediately. On the same note, a bright positive great day can take a real dark turn if the interview goes badly.

You tell a funny story [in your book] about your mother-in-law being confronted with the assumption that you are a lesbian. Do you still encounter this misconception?
I always thought it was hysterical. There’s a website that’s called NNDB. It’s a biographical website and they include gender, religion, race or ethnicity, sexual orientation and radio personality. So, under [Terry Gross’] sexual orientation it says, “matter of dispute.” As if there’s a panel of rabbis, scholars, and other learned individuals who are sitting around studying the great texts and debating with each other what my sexual orientation is.

I read that it was because you hosted so many gay guests on “Fresh Air.”
We had on a lot of gay guests before there was a lot of media giving that much attention to gay people and to gay issues, and we thought that was a really important function to serve. And when you’re talking about the arts, of course you’re going to have a lot of gay guests on. It was very exciting to have a radio show at the point in time when gay people in the arts were starting to come out of the closet.

Are you puzzled by the nature of your own celebrity status?
Puzzled is a good word. When someone asks me for an autograph, I’m incredibly flattered and slightly baffled.

Do you ever stay quiet so that your voice isn’t recognized?
I don’t have a big problem with that. I’m recognized more and more, and it doesn’t bother me. Public radio listeners are the nicest people. The typical public radio listener, when they recognize me, the first thing they do is apologize.

(“Fresh Air” with Terry Gross is broadcast on weekdays on NPR)

(Contact Producer AMY SALIT at asalit@whyy.org)

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interview5

  With AMI GREKO, head of Book Marketing at Goodreads and founder of Book Camp NYC

ami greko

MC:  What book are you reading right now?
AG:  I always like to read books of authors I think I might run into at BEA, so I've just finished the stunning, gorgeous Station Eleven by Emily St John Mandel, and the hilarious Thrown, which is a nonfiction book about MMA fighters written by former philosophy PhD Kerry Howley. Both worth queuing up for galleys!

MC:  What is one of the best success stories you’ve experienced working with a publicist?
AG:  I work with amazing publicists from so many different areas of publishing! The biggest successes always come from people who are extremely enthusiastic about a title and are willing to keep trying to find a good angle for the author on Goodreads.

MC:  What’s your preferred lead time? Will you consider older, but timely titles?
AG:  I love hearing about older titles! Goodreads is a community of readers, so they are less concerned about things like publication date and more concerned with "is this a book I will enjoy?" Definitely think of Goodreads for paperback publication as well.

MC:  What’s one piece of advice you have for book publicists?
AG:  Please please please make sure that I have catalogs as early as possible. I don't mind if they are print or digital, but it is super helpful to have them as an overview of what is upcoming. Bonus points if you can give me an overview of your breakout books.

MC:  What is the best way to reach you (phone, email, etc.)?
AG:  Email is always the easiest and quickest way to reach me (agreko@goodreads.com). I also spend a fair amount of time on social media, and I am open to hearing about books there. On Twitter, I am @ami_with_an_i

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tips twitter
FOR USING TWITTER

In aiming for higher levels of engagement and followers, try using these “best practices” when it comes to managing your Twitter accounts more effectively:

twitter

  • Make sure your Twitter account handle is under your name, not book title! Your twitter account should be a hub for all readers to visit one location for all of the latest news on your book(s).
     
  • Utilize the tools available to you. Sites like Tweetdeck and BookVibe are great for optimizing your time and content. BookVibe helps you track who is tweeting about your book. Tweetdeck is essentially your personal, customizable control center for your entire account, or multiple accounts at once. Here are a few tips for Tweetdeck: Create a custom alert for a specific keyword – this acts much like a Google alert, and can help connect you to users Tweeting about a topic that holds relevance to your book. Use the translate function to connect with readers who Tweet in other languages, even if you don’t know how to compose a Tweet in another language Tweetdeck translates automatically. If you add a new column specifically for new followers (go to “add column,” “core,” “new followers,”) you can create a column specifically showing new followers so you can check out their info quickly, reach out and welcome them more effectively, or block any users that appear to be spam.
     
  • Make your Twitter icon a headshot of you instead of your book cover. People like to connect with people, and social media studies have shown that people are more likely to follow Twitter users who have a photo of themselves as their icon.
     
  • Come up with one hashtag that represents your book title. Using this hashtag consistently will allow you to track readers who are talking about your book, most of whom will take your lead and use whatever hashtag you provide. Stick to the title of your book, but keep character count in mind (Keep to 14 characters or less, ideally).
     
  • Lastly, speaking of hashtags, don't use more than two per tweet! More than this and you run the risk of losing followers, as high amounts of hashtags can mark your tweet as spam

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tips skype
FOR A SKYPE INTERVIEW
  • skypeThe best clothing to wear for an interview is not your zebra-striped dress or tie from 1970. It is actually a solid royal blue shirt or dress. Royal blue makes everyone look good regardless of your skin tone. Worst clothing offenders: anything black or white.
     
  • Make sure you check what's behind you in the camera's line of vision. What image do you want to present? You do not want a plant growing out of your head or family photos in the screen shot.
     
  • Test your camera prior to the interview – Where should you be looking? Have you cut off half your head?
     
  • Lastly, swivel chairs are bad! Your natural tendency is to move and during an interview that will cause your audience to become nauseous. If you have a swivel chair, swipe it out for a stationary one.

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events
Keep These in Mind for Tie-Ins!

july

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august

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sept

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case1
OF RECENT BOOK CAMPAIGNS

Here are some recent campaigns that showcase our media placement capabilities. We emphasize targeted book coverage on all major media platforms (TV, Online, Radio and Print) and help develop the author's social media platform as well.

catfishers

Client: Tyler Cohen-Wood

A new book by a computer forensics examiner and cyber-branch chief for the Defense Intelligence Agency, Catching the Catfishers: Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life (Career Press), reveals how you can protect your identity and data from being hijacked or used to harm your children, distort your reputation, threaten your safety, jeopardize your career, or lead to a dangerous mismatch at online dating sites.  The book also provides strategies, tips and a checklist to help you see through online deception and protect yourself from crooks, creeps, crazies, and con artists.

Media Connect delivered a strong media launch for the debut author.

Within the first three weeks of the book’s official release, Media Connect generated scores of media placements, including over 50 radio shows, such as WBZ (Boston), WBEZ (Chicago), WGN (Chicago). KOA (Denver),  Sirius XM Maggie Linton Show, CBS News Radio Network, Westwood One Radio Network  Jim Bohannon Show, CBC Radio (Calgary) and Clear Channel NewsSource 24/7.

She also has been interviewed by more than 25 local or syndicated TV shows in just the first month of the campaign, including:

First Business TV – Nationally syndicated
Fox News Edge – National feed
WGN – TV Chicago
Fox- TV St. Louis
NBC – TV Las Vegas

Fox-TV Chicago
CBS-TV Orlando
Fox -TV Baltimore
WABC-TV  NYC
Fox-TV NYC

News Channel 8 –TV Arlington, VA
Fox-TV LA
NBC-TV Kansas City
Fox-- TV Boston

Tyler and her book were featured prominently in The Wall Street Journal.

We also garnered coverage in numerous online outlets, including:

Glamour.com
Inc.com
Scientific American.com
Huffington Post
The Washington Post.com

WSJ Live
DailyMotion.com
The Michael Dresser Show (Podcast)
ExpertBeacon.com
The Invisible Mentor

PostMedia Digital
GlobeandMail.com
Canada.com
Vancouver Sun.com

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Client: George Wallace

laffGeorge Wallace has been entertaining millions of people as a comedian for nearly 40 years. He published a humor book, Laff It Off!, with a self-help edge through Chaite Press and sought publicity for it, choosing MEDIA CONNECT to launch and carry the publicity campaign and to extend his brand by positioning Wallace as an author for the first time in his career.

Due to his philanthropic work on top of his record-breaking 10-year run of a successful show on The Strip in Las Vegas, we created a platform to position him as a charitable celebrity and a legendary comedian.

We connected with media across all platforms – TV, radio, print and online.

Through Media Connect’s efforts, Wallace appeared on these five national television shows:

  • The Steve Harvey Show
  • The View
  • Better TV
  • FOX The News Edge
  • Dish Nation

He also appeared on three local TV shows:

  • Good Day New York (Fox/NY)
  • Live From the Couch (CBS/NY)
  • Atlanta News (CBS/Atlanta)

He was interviewed by over 50 radio shows, including these:

  • SIRIUS XM (The Jay Thomas Show)
  • SIRIUS XM (Joe Madison/Urban View)
  • SIRIUS XM (Maggie Linton)
  • SIRIUS XM (Behind the Curtain with Keith Price – OutQ)
  • SIRIUS XM (Praise)
  • SIRIUS XM (“Freewheelin’ – Road Dog”)
  • SIRIUS XM (“Kirk Franklin’s Praise” Gospel)
  • Denver, CO (KOA-AM)
  • Syndicated Nationally (American Urban Radio Networks)
  • Nationally Syndicated (Cable Radio Network)
  • Syndicated (A Touch of Grey)
  • Philadelphia Westwood One
  • Atlanta, GA (WSB-AM)
  • Syndicated (Jim Bohannon/”America in the Morning”)
  • Chicago, IL (WVON-AM)
  • Tampa, FL (WFLA-AM)
  • Cleveland, OH (WMJI-FM)
  • New York, NY (WABC-AM)

Wallace was also featured in numerous publications and online outlets, including:

  • New York Post
  • Huffington Post Comedy
  • Huffington Post Live
  • Jet Magazine
  • The Comic’s Comic
  • Inc.com
  • JoeMadison.com
  • LA Splash

The biggest challenge to getting PR for him was his availability. He had a show five nights a week at the Flamingo Hotel in Las Vegas, as well as an extensive travel schedule. In fact, due to Wallace's schedule, he was unable to accept offers by the following TV shows, including Fox & Friends Weekend (National). He had an opportunity to co-host for a full week on Good Day New York (NYC) but was unable to do it. Additionally, he also was invited to appear on: NY1-TV (NYC), Focus On New York-TV (NYC), Bethenny Fox TV (NYC), WXIA-TV (Atlanta), Fox CT Morning News-TV (CT), WFLA-TV (FL), KSTP-TV (Minneapolis), and WBFF-TV (Baltimore).

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Client: Robert Cunningham

Robert Cunningham has photographed the five living United States presidents and nine heads of state, 12 prime ministers, numerous astronauts, celebrities, and Fortune 500 CEOs. But his proudest moment in a 10-year photography career came when he photographed U.S. troops serving in Afghanistan. He took 55,000 photographs and had a selection of the best published in his recently released book, Afghanistan: On the Bounce (Insight Editions). 

Media Connect promoted Cunningham and his debut book.  As America begins to withdraw troops from Afghanistan, Cunningham documents what he witnessed while spending two tours as an embedded journalist in the war theater. While following 132 missions, he brilliantly captures and conveys the full spectrum of the troops’ experiences  --  on patrol, in combat, in the chow line, at night, and in religious services -- through photographs, stories, diagrams, and stunning images.

Though the book is quite powerful, the challenge was to promote a first-time author who is unknown to the public.  C-SPAN’s BOOK TV is scheduled to feature the author and book on July 1.  The book has been featured on Fox-TV, scores of radio shows, including The Armstrong Williams Show and Maggie Linton’s Show, both of which is broadcast on Sirius/XM, and has been featured on dozens of blogs, a local TV station, KTVK in Phoenix, and in many print publications, including the following:

Reader’s Digest
Army Magazine
Huffington Post (The World Post)
National Geographic.com

Foreword Reviews
Veteran of Foreign Wars magazine
Military Times
San Francisco Book Review

Business Insider
The Lonely Conservative Blog
Upfronte Magazine Online
The Candid Frame

Noisy Room Blog
Photography Blog
Soldier Systems Blog
Ephotozine.com
Canada Free Press.com

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Client: Shari Arison

goodnessMedia Connect partnered with FP’s Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.

Media Connect:

  • Arranged interviews with major media outlets and publications
  • Executed a Morning Drive Radio Tour and Satellite Television Tour
  • Outreached to the online communities for Blog placements and book reviews
  • Created several speaking opportunities and events
  • Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013
  • Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including
  • Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days
  • Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:
Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partner’s including: The Mayor’s Office, NYC service, The Children’s Museum of Manhattan, and City Arts

Times Square Takeover in 2013:
Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

  • Fox NewsEdge (television)
  • 25+ Local Television Interviews including:
    • Los Angeles, KTTV
    • New York, WNBC and Fox
    • Chicago, WFLD
    • Washington, DC, WTTG
    • San Francisco, KUSI
  • 50+ Local Radio Interviews including several national syndicates
  • 30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, Forbes.com and Huffington Post Live

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Client: Ray Davies

raydaviesMEDIA CONNECT organized a morning drive radio tour for Ray Davies, author of Americana -The Kinks, The Riff, The Road: The Story (Sterling, October 2013).  An iconic rock legend, Davies is best known as the lead singer and songwriter for The Kinks and opened up like never before in this autobiography.

MEDIA CONNECT was able to book over 20 interviews with many top ranked stations across the country.   This radio tour reached an audience of over 16 million listeners.  As with all our radio tours we target specific radio formats (NewsTalk; Hot AC; Classic rock; Public Radio; Adult Contemporary; Christian; Country; etc.) to reach the most appropriate audience for any one title.

Media highights:

MARKET

National
National
National
National
National (Northeast)
Dallas, TX
Washington, DC
Philadelphia, PA
Seattle, WA
Detroit, MI
Phoenix, AZ
San Diego, CA
Denver, CO
Portland, OR
Pittsburgh, PA
Cincinnati, OH
Cincinnati, OH
Cleveland, OH
Milwaukee, WI
Pensacola, FL
Ann Arbor, MI

SHOW

World Café
Various Shows
Dennis Miller Show
Mancow Experience
The Roundtable
Bo & Jim Show
Lisa Berigan Show
Markus Goldman
Scott Vanderpool
KC & Trudie
Mark Mayfield Show
Bob & Coe Show
Lewis & Floorwax
Iris Harrison Show
Jonny Hartwell Show
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news

The first half of 2014 ushered in some weighty topics and trends for book publishing.

The e-book revolution continues to make headlines, from news about innovations such as the first digital-only book to e-books paired with music soundtracks.

Best-selling author James Patterson says that the advent of e-books may be putting independent bookstores at risk. Read about his efforts to help indie bookstores stay afloat in a tough business climate.

The rise of e-books isn’t the only trend affecting the industry—The New York Times asked whether popular TV series like Mad Men and House of Cards have replaced the novel and George Packer joined the ongoing debate Is Amazon Good for Books?

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bestblogs
  • 15 Fascinating Facts: Children's Books
    When my mom was a child her favorite books were those of The Little House on the Prairie series by Laura Ingalls Wilder. As an adult, she took a Children’s Literature course that required the students to re-read their favorite books from childhood and compare and contrast their impressions. In the course of re-reading the Little House books she found herself confronted with some, what she calls “gross,” realizations: The balloons that Mary and Laura were so excited by and loved so much were made of inflated pig bladders.  It was a fact that had completely gone over her head as a child.
  • How To Catch a Literary Agent's Eye
    Having previously spent time in the inner dwellings of a literary agency, and spending most of those days curled up with the agency inbox curtailing the infamous “slush pile,” I want to share with aspiring authors how to hone those magical queries that will illuminate in the shadows of the many, (and I mean many) entries agencies receive each week.
  • Book Trailers Blaze Across Screens
    When a new movie first starts generating buzz, what is the first thing that pops up when you Google the title? The movie trailer. So many authors and publishing practitioners in the book world have been asking: does this translate for books?

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interview5

  With Literary Agent ALICE FRIED MARTELL

boyking

MC: which of your books surprised you the most in terms of media and sales?
AFM: THE BOY KINGS OF TEXAS, by Domingo Martinez, was an unsolicited memoir about growing up in a border town in Texas. I had a very, very difficult time selling this book, but I knew it was incredible. When I finally did get an offer, I said that a condition of the sale was that the publisher had to submit the book for a National Book Award. Despite stellar pre-publication reviews, we barely got any attention in the media on publication. To the publisher's credit, they did submit BOY KINGS for a National Book Award and the book was chosen as one of five finalists for non-fiction, 2012. The author was the only finalist who hadn't won a Pulitzer and hadn't worked for either the New York Times or theWashington Post (he worked in a copy shop). Immediately after the National Book Award announcement, the review attention, sales and coverage in the media (including a huge piece, front page of a section of the New York Times) were outstanding. BOY KINGS made the New York Times Bestseller List. Entertainment rights have been optioned by HBO in concert with Salma Hayek and the author has been hired to write the script.
There is justice in publishing after all.

MC: Where is your favorite place for a business lunch?
AFM: I love good food, but honestly, when it comes to a business lunch, though I want the food to be good, my main priorities are proximity to my office and the efficiency and friendliness of the staff. I want to have a productive lunch, feel welcome and have a decent meal (light, since a heavy meal can destroy the afternoon), but I also really want to get back to work. I like to go to Rue 57 at 57th and 6th Avenue, it's two blocks from my office, the staff is lovely and attentive and the food is great. It's also a very good place for breakfast, excellent omelets and not crowded, primarily business people and French tourists. The less time I spend getting to a restaurant and the less time I spend waiting for my order to be taken, the better. If I want or need to have a long lunch, that's fine, but I want to determine the schedule, not have the restaurant do it for me.

MC: How would you describe the perfect client?
AFM: The perfect client understands that very few projects are easy sales. We're asking a publisher to enter into a contract, pay an advance purely on spec and often wait a year to actually see what they bought and then another nine months to start to see a return on their money. Furthermore, we have one shot at an imprint and it's often easier (even a relief) for editors to say no. And the industry has changed, so now to get an offer, you have to convince a small army of people,not only from editorial, but also from marketing and publicity, that your book has a solid shot at success. So, the perfect client understands it's essential to invest as much time as necessary to write the best proposal possible, answering all questions before they're asked. It may take five or six drafts before having a proposal that we're certain is the best that it can be. This is the same scenario for fiction, refining and rewriting are inevitable. The client also understands, once they have a publisher, that no matter how talented you are, everyone can use an editor, during all stages of the process. Fortunately, publishing, unlike Hollywood, sees the author as the driving force in the business. So an author certainly doesn't have to accept all the suggestions proposed, but the ideal client wants to hear them and evaluates them with an open mind. And once the book is out, the perfect client can step away from the noise, the frustration and the ups and downs and appreciate that getting a book published is truly a dazzling accomplishment.

(For more information see www.themartellagency.com)

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interview6

  With JOHN WILLIG, President & Literary Agent, LiteraryServicesInc.com

MC: What do you think of agents starting up their own imprints?
JW: In 1992 I founded the Tradewinds Press and published one book. Despite all of my editorial and publishing experience, I underestimated (big time!) the amount of time, effort and working capital needed to launch a successful imprint and, of even more importance, the time it was taking away from my first love of working closely with writers and representing them effectively. Of course, all of this has dramatically changed with the digital, broadband and social media revolution i.e. digital capabilities for composition, design, production, distribution and marketing. Many agents now have vast publishing experience (as former editors) that can be devoted to establishing their own specialized imprint that serves their clients well and utilizes all of today’s online resources (including an author’s ability to reach potential buyers via social media). At the end of the day it’s all about how we can best serve our authors/clients and their goals. For some agents that choice is to establish and manage an imprint…so be it, we live and work in a great, entrepreneurial country and century where (for some) the only rule is that there are no rules…hopefully within reason.

MC: Which of your upcoming books are you especially excited about?
JW: That’s like asking which son do I love the most! I’m fortunate to work with a great group of authors. This year we will have about 25 new books published with a variety of publishers i.e. including indie publishers, trade houses, university presses, small to mid-size companies and each one is excited with the potential of their upcoming books…which is, of course, one of the primary reasons we chose to work with them. On our company website www.LiteraryServicesInc.com we have a New Books section that presents these upcoming books (many of which are being showcased at BEA) and the publishers.

MC: Where is your favorite place to have a business lunch?
JW: So many choices! I do enjoy taking ‘out of town’ clients to the Bryant Park Grill. I love the atmosphere of the Park and since I’m a big fan of architecture it is a wonderful setting rich with history. I think the Park also highlights vividly the ‘NYC Renaissance’ contrasted with the 1970s-1980s when we would make every effort to avoid the Park and Times Square. On a beautiful day it’s great to walk around the Park and enjoy a conversation with a client or editor.

MC: What is your favorite meal there?
JW: In the winter they always have a great risotto that warms the heart and there’s specials every day.

2020MC: Which of your recent books has surprised you the most in terms of media and sales?
JW: No lack of surprises in the publishing business; some magical and welcomed, some not so much. I’m always happy when one of our books enjoys ‘a long ride’ with the media and readers and ultimately earns six-figure royalties. The 2020 Workplace (Jeanne Meister and Karie Willyerd, Harper Collins) has been one of these special books.

MC: How has your agency changed during the past decade?
JW: We’ve carefully grown to represent authors in just about every category in non-fiction. I’m also beginning to acquire in historical fiction (literary and crime/thriller) which is my favorite personal reading genre. I’ve also started a Content Coaching service for writers self-publishing to help them editorially and hopefully save them from all too often costly mistakes               

MC: How would you describe your perfect client?
JW: I’m fortunate to represent many great authors/clients. They respect what they do not know about the publishing business and have a great learning and listening attitude. They are very focused about their books and disciplined about all the work involved in creating and ultimately promoting new ones. These ‘perfect’ clients have a great ‘partnership’ spirit and realize we are all far from ‘perfect’ and there will likely be ‘bumps and bruises’ along the way to becoming a successful author; that being the case, they value the experience and guidance we provide for them and appreciate the valuable work and service of publicity and media firms like MediaConnect.

MC: What is the most positive trend you see in publishing today?
JW: That despite all the content volume in the marketplace, high quality books and writers receive the attention and readership they deserve…it’s certainly more challenging with all the ‘user-generated content’ but thankfully savvy reviewers and readers still recognize great story-telling and practical wisdom. While much has indeed changed in the business, one aspect has not: readers love telling other readers about their most recent ‘great read’ and author…technology and social media can accelerate ‘the buzz’ about these high quality books and that’s positive news.

MC: What project that you passed on haunts you to this day?
JW: Haunts? If you have been in this business for any decent amount of time, you will have passed on projects that ultimately become good sellers and the same holds true for editors and publishers…the stories are legion and we all have them. We’re all somewhat like venture capitalists and not every vc invested in Apple, Google, Amazon etc.

MC: How involved do you get in developing your author’s social media platforms?
JW: Being an agent is so much more than being a ‘deal-maker’. We coach and counsel our clients on all matters related to becoming a successful author and increasingly that includes how best to build (and the importance) of social media platforms and working with companies specializing in their successful implementation.

MC:What’s the oddest query you’ve ever received as an agent?
JW: This week?

(For more information see www.literaryservicesinc.com)

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interview7

  With B.G. DILWORTH, President of The B.G.Dilworth Agency

MC: Which of your upcoming books are you especially excited about?
BGD: I'm especially excited about THE RETURN OF GEORGE WASHINGTON by Pulitzer Prize winning historian Edward J. Larson, to be published as a lead title by William Morrow in October with an announced first printing of 150,000 copies and a multi-city speaking tour. This book focuses on the years Washington spent at Mt. Vernon between the Revolutionary War and his reluctant ascent to the presidency. Larson's original research -- much of it carried out at Mt. Vernon -- sheds new light on this overlooked time in Washington's life and how he was convinced to leave his beloved home to once again serve his country and, ultimately, unite the states as our first president.

MC: Where is your favorite place to have a business lunch?
BGD: My favorite place to have a business lunch is Petrossian Restaurant on the corner of 58th Street and 7th Avenue. It's an exquisite setting, serene, generously spaced tables, and with attentive service and excellent food. That said, I much prefer breakfast meetings to lunch these days. I find them a great way to start the day and much less disruptive of my work flow than lunch. My favorite breakfast meeting spot was City Hall Restaurant in Tribeca up until the day they decided to stop their breakfast service. I now use Sarabeth's, a distant second best in my neighborhood, and am keeping an eye out for a new favorite spot.

MC: What is your favorite meal there?
BGD: My favorite meal at Petrossian is their $32.00 prix fixe lunch which offers a nice variety of choices to satisfy my clients, plus there's always a choice of smoked fish, a house specialty, and one of my favorite foods.

zodiacMC: Which of your recent books has surprised you the most in terms of media and sales?
BGD: I represent the newly released HarperCollins title THE MOST DANGEROUS ANIMAL OF ALL: Searching For My Father and Finding the Zodiac Killer by Gary L. Stewart with Susan Mustafa. This book was miraculously kept under wraps for 15 months and published as an embargoed book on May 13. It caused a huge media sensation when it came out. The book hit the extended NYT Bestseller List at #23 for e-books its first week out and continues to sell strongly with the support of Harper's p.r. and marketing efforts, including book club selections, several CNN interviews with the author, a cover story in People magazine, a multi-day radio satellite tour, a positive Kirkus review (yes, they do exist!) and coop advertising and table placement with retail chains Barnes & Noble and Hastings, as well as multiple foreign rights licenses and a soon-to-be completed television mini-series deal with a major U.S. network. Yet with all this national coverage, the surprising thing is that as of today (June 8) no network news organization has agreed to interview the authors. I hope they will soon get on the band wagon, since this book solves, once and for all, one of the most iconic crimes of the 20th century. Oh, and did I mention that it's a really good read?

MC:  What project that you passed on haunts you to this day?
BGD: I don't have one myself, but I clearly recall the day that David Baldacci came to Authors and Artists Group, the agency where I was a senior agent before opening my own agency. My then boss, Al Lowman, told Mr. Baldacci that he'd love to represent him, but first he'd have to change his name, because Al predicted that an American audience would not buy books from an author with such a foreign-sounding last name. As they say, the rest is history.

MC: How involved do you get in developing your author’s social media platforms?
BGD: I advise clients of the importance of a solid overall media platform, including social media. However, I don't consider myself qualified to help authors develop their social media platform. There are many professionals who do this for a living, and I strongly recommend that my clients spend the money to hire someone if need be.

MC: What’s the oddest query you’ve ever received as an agent?
BGD: One of the oddest queries I've ever received as an agent was from a fellow who believed himself to be the true heir to the throne of England. His story was that he had been removed from the royal nursery as a baby and replaced by a pretender who grew up to be the man we now know as Prince Charles. I chose not to represent him and his book.

(B.G. Dilworth is President of The B.G. Dilworth Agency, Inc. Email him at bg.dilworth@verizon.net or Telephone (212) 344-6600)

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