Interview with Author Chris Tuff

What is the best way companies can recruit, retain, and motivate Millennials in the workplace?

Millennials, the world’s largest generation, will make up 75% of the workforce by 2030.  A new book, The Millennial Whisperer (Morgan James Publishing, 182 pages, $24.95, Hardcover, ISBN:  978-1642792799, February 12, 2019), by 38-year-old ad executive Chris Tuff, provides practical strategies that are real-world tested and research-based.  He shows companies how to improve culture and morale while increasing profitability. Continue reading

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How Effective Blogging Helps Authors

 

Blogs can be an author’s best friend, even if it seems like a time suck to read, share, or post on blogs.  But let’s take a look at how many successful authors strategically use the world of blogging to advance their brand and promote a book.

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Interview With Author Minoti Rajput

Beyond a Parent’s Love

 

 

 

 

 

 

 

 

 

Minoti Rajput, a Certified Financial Planner and Chartered Special Needs Consultant, has served as the founding president of Secure Planning Strategies for nearly three decades. Media Connect is proudly promoting her breakthrough book, Beyond A Parent’s Love: Lessons Learned in Life Planning for Special Needs Children.

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Why Will the Media Want to Talk to You About Your Book?

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By Brian, Feinblum, Media Connect CMO

Does your book solve a problem, reveal a secret, give rise to a breakthrough idea, entertain, enlighten, inspire, or help us be better people?  If not, why did you write something that’s virtually unmarketable and not promotable to the news media? Continue reading

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Interview with Author Sami Saydjari

Engineering Trustworthy Systems

 

 

 

 

 

 

 

 

Sami Saydjari has been a visionary thought-leader in cybersecurity for over three decades, working for elite organizations, including the Defense Advanced Research Projects Agency (DARPA), National Security Agency, and NASA, among others. He has published more than a dozen landmark papers in the field, provided consultation to national leadership on cybersecurity policy, and educated the public through interviews with major media such as CNN, ABC, the New York Times, the Wall Street Journal, and Time Magazine.

In his new book, Engineering Trustworthy Systems: Get Cybersecurity Design Right the First Time, Saydjari lays out a concise set of best practices and best theories that can be applied to real security design problems. The book provides never-before-published design principles and detailed examples, which span the entire spectrum of today’s cyberattacks. Continue reading

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Interview with Author Michelle Staubach Grimes

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Michelle Staubach Grimes grew up in a household where she saw firsthand how hard work and sacrifice needs to be made to achieve success — or even stardom. Her dad is a legendary Heisman Trophy winner, a two-time Super Bowl champion, and a member of the National Football League Hall of Fame, Roger Staubach.

In Michelle’s newest book, Pidge Takes the Stage, the second in a children’s book series, our young female hero decides to audition for the school musical along with her canine buddy, Maverick.  Not everyone thinks Pidge can learn to sing or that Maverick can be trained, but Pidge believes.  Through their theatrical escapades, Pidge discovers that singing requires hard work, and that Maverick might not be ready for his stage debut after all. By the end, Pidge understands that being a star is all a matter of perspective, and that unconditional love matters more than fame. Continue reading

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How Do We Make America a Book Nation?

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By Brian Feinblum, Media Connect CMO

There’s a statistic that’s been floating around for a few years that is disturbing. Approximately 1 in 4 people last year in the United States did not read a single book. Not a single celebrity biography, not a cheap romance novel, not a book about one’s hobby, favorite sport, or even a self-help book. Sad as that is, it’s gotten worse.

40 years ago, 8% of Americans said they didn’t read a single book in the past year. This means the rate of non-book readers has tripled over that time. Continue reading

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Interview with Author Dick Cantwell

Dick Cantwell

 

 

 

 

 

 

 

 

Dick Cantwell is among the most well-respected and experienced craft brewers, co-founding Elysian Brewing Company in 1996, where he served as head brewer until its sale to Anheuser-Busch in 2015. A three-time winner of Brewpub of the Year at the Great American Beer Festival, Cantwell shares his insights on the surging popularity of craft beers in a new book, Brewing Eclectic IPA: Pushing The Boundaries of India Pale Ale (Brewers Publications; June 2018). Cantwell provides scores of tips and methods for the beer-curious to concoct a delectable brew and shares the story of how and why the proliferation of American IPA came to be. Continue reading

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Best-Selling Book PR Strategies & Tips: Lessons From Book Expo Workshop By Media Connect

BEA Media Connect

 

 

 

 

 

 

 

 

By Brian, Feinblum, Media Connect CMO

Senior members of Media Connect led a wonderful panel on best-selling book publicity strategies and tips at Book Expo America, the biggest annual trade show for the book industry in the United States. Over 200 people attended the SRO event on June 1st in New York City. Here are some of the hundreds of helpful tips and strategies that were shared with authors, publishers, and literary agents: Continue reading

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Interview With Author Sylvie Beljanski

Winning the War on Cancer

 

 

 

 

 

 

 

 

President Nixon signed the “War on Cancer” into law in 1971. Nearly half a century and hundreds of billions of dollars later, it looks like we are still fighting a losing battle. Or are we?

What if a natural solution had been discovered, but had just been overlooked by the pharmaceutical industry due to lack of profit potential? Continue reading

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