Good Book Publicity Is Really A Marathon Not A Sprint

Marathon Small

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at all costs.

To promote a book appropriately, effectively and with your author brand in mind, plan for Continue reading

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How Do Authors Break Through?

Breakthrough

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I must get asked at least once a day by authors:  “How do I break through?”

How does one answer that?  It takes the following – in combination of some kind: Continue reading

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Getting Your Blog Afloat: Tips to Increase Traffic

blogging help

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I have posted nearly 2,500 times on my blog since its inception six years ago. Please allow me to share some useful insights to those considering blogging or looking to increase their blog traffic, especially for authors, book marketers, publishers, and book publicists. Continue reading

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To Promote Your Book, Be Outrageous!

pexels-photo-167471

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Everyone knows that a book stands a better chance of getting attention if it:

• Is written by a celebrity, best-selling author, or leading expert.
• Features something newsworthy.
• Sounds trendy and entertaining.
• Involves sex, dogs, money, power, politics, religion – or all of them.
• Is controversial and provocative. Continue reading

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Think Like a Journalist

newspaper-2253409_1280 - Copy

By Steve Matteo, Publicity Director

Long before I started my career in book publicity in 1999, I worked as a journalist, writing for such publications as The New York Times, Rolling Stone, Salon and Elle. My career as an author began in 1996 when my first book Dylan was published.

While it is obvious that having a book published was a valuable experience for my future role in book publicity, I continue to work as a journalist and my work as a writer has aided me more in being an effective publicist. Continue reading

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How a Masters in Publishing Led to a Career in Book Publicity

NYU Campus

by Cheryl Lew, Media Connect Publicist

I’ve always loved books, but I knew very little about publishing when I applied five years ago to New York University’s Masters in Publishing: Digital and Print Media program. While I had interned at a literary agency in Los Angeles, I didn’t know much about the different types of jobs available in the industry and how varied they could be. Continue reading

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What Color is Your Book Marketing Parachute?

Book Marketing Parachute

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

The author of a classic book, What Color is Your Parachute:  A Practical Manual for Job-Hunters and Career Changes, died at the age of 90 this past week.  Over 10 million copies of the self-help and career classic were sold, making Richard N. Bolles one of the more successful non-fiction authors of all time.  His passing inspires me to write this post. Continue reading

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Can I Have Some Banana Pudding with That Seminar, Please!

Banana pudding

By David Hahn, Managing Director of MEDIA CONNECT

Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I!

So naturally I’m very excited to visit the Deep South for a business book conference April 19-21.  Southern fried chicken, BBQ pulled pork, biscuits and gravy…and oh yes, a terrific opportunity to mingle with colleagues and aspiring business book writers. Continue reading

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Tackling Social Media For Your Book

Thumbs Up Sign

By Nick Masercola, Media Connect Publicist

Does sending out a tweet make you nervous? What about writing a LinkedIn post that makes you sound knowledgeable and NEW, and not just like every other business author on the platform? Continue reading

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Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Business Writers Conference

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama.

This immersive event featuring bestselling authors and industry experts will explore how professionals write books, build a business around their books, and use their books to build their business. Continue reading

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