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The United States is running record-high numbers as it enters its fifth month of trying to navigate around, or negotiate with, a silent, invisible killer. Do authors stand a chance? Before corona infected America and shut down the economy, marketing … Continue reading
Blogs can be an author’s best friend, even if it seems like a time suck to read, share, or post on blogs. But let’s take a look at how many successful authors strategically use the world of blogging to advance their brand and promote a book.
By Brian Feinblum, Media Connect CMO
There’s a statistic that’s been floating around for a few years that is disturbing. Approximately 1 in 4 people last year in the United States did not read a single book. Not a single celebrity biography, not a cheap romance novel, not a book about one’s hobby, favorite sport, or even a self-help book. Sad as that is, it’s gotten worse.
40 years ago, 8% of Americans said they didn’t read a single book in the past year. This means the rate of non-book readers has tripled over that time. Continue reading