Can I Have Some Banana Pudding with That Seminar, Please!

Banana pudding

By David Hahn, Managing Director of MEDIA CONNECT

Have you ever been to Alabama?  Other than listening to “Sweet Home Alabama” a couple hundred times, neither have I!

So naturally I’m very excited to visit the Deep South for a business book conference April 19-21.  Southern fried chicken, BBQ pulled pork, biscuits and gravy…and oh yes, a terrific opportunity to mingle with colleagues and aspiring business book writers. Continue reading

Posted in General, Public Relations | Tagged , , , , , | Leave a comment

Tackling Social Media For Your Book

Thumbs Up Sign

By Nick Masercola, Media Connect Publicist

Does sending out a tweet make you nervous? What about writing a LinkedIn post that makes you sound knowledgeable and NEW, and not just like every other business author on the platform? Continue reading

Posted in Social Media | Tagged , , , | Comments Off

Get Inspired. Learn the Craft. Write your Book. Make an Impact.

Business Writers Conference

Please join us at the Second Annual Business Writers Conference, April 19-21, 2017 at the beautiful Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama.

This immersive event featuring bestselling authors and industry experts will explore how professionals write books, build a business around their books, and use their books to build their business. Continue reading

Posted in General, publishing | Tagged , , , , , | Comments Off

Tackling PR with New Media

logothetis

By MK Cornfield, Media Connect Publicist

As a book publicist, I am always looking for new ways to showcase our authors and books. Currently, I am working with Leon Logothetis, author of Live, Love, Explore. Leon has lived a very inspiring life. He quit his job as a broker in London on a whim and set out on a seemingly crazy and adventurous mission: to travel across the world on $5.00 a day. Continue reading

Posted in General, Public Relations, Social Media | Tagged , , , , , , , , | Comments Off

Reflecting On The Book Publicity World’s Last 25 Years

on air

By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

This month I am marking 18 years with MEDIA CONNECT (we rebranded from Planned Television Arts five years ago) and I’m approaching 25 years in the book publishing and publicity industry.  So much has changed over the years, both in book publishing and in book marketing.  But I believe the more that changes, the more that stays the same.  This is certainly true when it comes to promoting a book. Continue reading

Posted in Public Relations | Tagged , , , , | Comments Off

Interview With Rodney Walker, Author of “A New Day One”

71Ufi3kk3wL

According to a 2013 article in the New York Times, roughly two-thirds of foster care children do not attend college. Having grown up in fifteen different foster homes on Chicago’s South Side, Rodney J. Walker is no stranger to these odds. However, instead of becoming a heartbreaking statistic, Walker summoned the grit to transcend his surroundings and chart an extraordinary future for himself. Continue reading

Posted in Interviews, Uncategorized | Tagged , , , , | Comments Off

Interview with Don Ake, author of “Just Make Me A Sammich”

816HpZ7pxhL

Interview with Don Ake, author of Just Make Me A Sammich.

Q: What inspired you to write this book?
A: Even though I eventually wanted to write a book, I never intended to write this one.  I started Ake’s Pains blog in 2011. It gained a following and became very popular, so I decided late in 2013 to compile and organize the posts into a book. Continue reading

Posted in Interviews, Uncategorized | Tagged , , , , | Comments Off

BEA is Back in Chicago – Anyone for a Cubs Game?

BEA-5.28_ShowFloor1

By David Hahn, Managing Director of MEDIA CONNECT

I started attending the annual book industry conference in 1986.  Back then it was simply known as the ABA, the first one I went to held in New Orleans.  Talk about a great city to experience a convention.  Seeing world famous authors was just the icing on the cake when you got to enjoy the food, music and ambiance of New Orleans in the meantime!  Continue reading

Posted in General, Public Relations, publishing, Uncategorized | Tagged , , , , , | Comments Off

The Race

images-909x1024

by Richard Cerasani, a client of Media Connect, and the author of Love Letters From Mount Rushmore. For more information, please see: https://richardcerasani.wordpress.com

Some people are familiar with the song title, “I left my heart in San Francisco.” I am stuck with the phrase, “I left my stomach in New York City.” Shortly after this unromantic phrase became my reality Continue reading

Posted in Uncategorized | Comments Off

Facebook & Content Aggregation; “Follow” Your Way to the Future of News-Sharing

smartphone-390048_1920

By Emily Labes, Publicist

Fortune recently posted an article boldly proclaiming that Facebook now drives more traffic to online news outlets than Google. In the second and a half it took for the page to load on my computer, I went from, “no way is that true, I’ve got to see this” to, “oh, I guess that makes sense,” to, “of course it does!”

I think a lot of us, particularly millennials, probably don’t realize that in participating in social media, we aren’t just “staying connected” to those people in our “network,” we’re staying connected to an entire digital community of trending topics Continue reading

Posted in Social Media | Tagged , , , , | Comments Off