Are You Ready For The Good Fight?

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

White supremacists march in Charlottesville.  National anthem protests by NFL players over the police shootings of unarmed black men. US Supreme Court case rulings on gay rights. Women demanding equal pay for equal work.

Every day we see civil rights issues play out in our communities and the media. Continue reading

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Planning a Successful Book Event

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By Deborah Kohan, Partner at MEDIA CONNECT

If you are above the age of 25, chances are that you have planned an event of some sort whether it was a birthday party, wedding, or a simple vacation.  While we all know that organization, a checklist and a timeline are the keys to success in the planning and execution of an event, there are different considerations and tactics for a successful book event. Continue reading

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Honoring Banned Books Week

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

While recently purchasing a mug with a theme of showcasing famous books that have been banned, I started to realize that we need to pay attention to what’s happening to books today.  The new form of book bans comes from commerce in retail outlets, Continue reading

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Author Quotes for Any Occation

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By Josh Zajdman, Media Connect Publicist

Here at Media Connect, we all love to read. Obviously. You don’t accidentally fall into book publicity. We spend our days talking about the wonder of picking up a book and engaging with it. Whether Mark Bowden’s Hue 1968 or J. Chester Johnson’s Auden, the Psalms and Me, you get a front row seat to history and the long-lasting impact or consequences that follow. Continue reading

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The 5 Influencers All Publicists Should Follow

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By Jake Klein, Media Connect Publicist

Book publicity is a challenging field. The landscape of the business is constantly shifting and professionals need all the help they can get in order to stay relevant and effective in a competitive profession. No tool has made more of an impact on public relations professionals, marketers, and authors in the recent past than social media. Continue reading

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How Will Authors Make a Good Interview Impression?

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

How does an author make a good impression during a media interview, video, or speaking engagement?

Will the author use humor, wit, new information, outrageous declarations, or the raising of interesting questions to lure you in.  Will they tell good stories or have a great way of phrasing things?  How about if they have a cool accent, look unusual, dress well, or are very attractive?  Maybe their voice is forceful or melodic and perhaps they exude a level of passion and energy in their mannerisms.  Any and all of these things can be a key factor in whether a positive impression is made. Continue reading

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Why I Work by David Hahn

Book Promotion

By David Hahn, Managing Director of MEDIA CONNECT

I send out a morning greeting every day to my group. It usually contains any pertinent Finn Partners news, MEDIA CONNECT successes, shout outs for birthdays and work anniversaries, bios of new hires, publishing tidbits and maybe a comment on the weather. It often contains a mention of a movie I’ve seen over the weekend, or a book I’ve just finished. And now and then I throw in a bit of MC history since we’ve been around such a long time and I’m a big believer in passing along a bit of culture that way. Continue reading

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Good Book Publicity Is Really A Marathon Not A Sprint

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

Book publicity is more of a marathon than a sprint, yet some authors and publishers approach it all wrong.  A short-term approach is limiting and harmful and should be avoided at all costs.

To promote a book appropriately, effectively and with your author brand in mind, plan for Continue reading

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How Do Authors Break Through?

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I must get asked at least once a day by authors:  “How do I break through?”

How does one answer that?  It takes the following – in combination of some kind: Continue reading

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Getting Your Blog Afloat: Tips to Increase Traffic

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By Brian Feinblum, Chief Marketing Officer of MEDIA CONNECT

I have posted nearly 2,500 times on my blog since its inception six years ago. Please allow me to share some useful insights to those considering blogging or looking to increase their blog traffic, especially for authors, book marketers, publishers, and book publicists. Continue reading

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